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Green IT | Green Hotelier - 1 views

  • With the world becoming ever more reliant on IT, from computers and laptops to smartphones, the issue of how you make it more sustainable, in terms of reducing energy requirements and electronic waste, becomes ever more pressing.
  • In 2010, it was estimated that 360 million computers were manufactured. A computer is one of the most resource-intensive pieces of equipment, requiring over 10 times its weight in fossil fuels to make
  • The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time. Computer Aid International About 2% of the world’s total energy is consumed by building and running computer equipment. BBC Office equipment is the fastest growing energy user in the business world, consuming 15% of the total electricity used in offices. This is expected to rise to 30% by 2020. In the UK, the cost of running this equipment is estimated to be around £300 million annually and rising each year. Carbon Trust 200 million computers and 550 million mobile phones reached the end of their life in 2008.  Computer Aid International 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency Reusing working computers is up to 20 times more energy-efficient than recycling them. Computer Aid International
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  • A data centre is a facility used to house computer systems and their components, and it can be far and away the biggest contributor to an organisation’s carbon footprint. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • 1. Build the most energy-efficient data centre possible. This will save energy and costs over its lifespan. 2. Only get the data storage capacity that is currently required and forecast for the lifespan. Many data centres have excess capacity that burns energy (and therefore costs) unnecessarily. Don’t have servers or equipment that will not be used. 3. Cooling data centres. Traditionally cooling has been done by air circulation, which is very inefficient. Larger data centres already use other technologies to cool more efficiently, such as water cooling. 4. Virtualisation technology. Improve your system’s resource utilisation through virtualisation technology. Virtualisation is the creation of a virtual (rather than actual) version of something, such as an operating system, server, network, etc. and allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling. 5. Consider cloud computing. This is a location-independent IT service, typically available over the internet, where shared servers provide resources, software and data to computers and other devices on demand, increasing IT capacity and capabilities without an organisation having to invest in new infrastructure. Keeping data virtually, or “in the clouds”, means less information stored on IT systems and therefore less energy being used to run the systems. Systems such as BT’s Virtual Data Centre, a hosted data centre that enables businesses to create, deploy, monitor and manage their own service through a self-service portal, claim to offer savings of up to 40% of the total cost of running one’s own data centre as well as reducing the space required, the level of emissions produced and the power consumed.
  • 6. Measure and monitor power usage. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption.
  • 1. Upgrade. Before buying new, investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency. 2. Green labels. Look out for the certification labels denoting more energy-efficient equipment, from Blue Angel in Germany to TCO in Sweden and Energy Star in the US (see below). 3. Screens. Opt for flat screen monitors, which reduce energy use by over two-thirds. 4. Get the right equipment. Consider your information technology needs against the tasks required. For example, laptops may be a better option in some circumstances because they have been developed to be energy-efficient and generally match the computer to the task required. Remember: not all staff have the same needs. 5. Consider running costs. Look at the life cycle costs, not just the purchase cost. Take note of running and standby costs of equipment. These can vary enormously.
  • Top 10 Tips to reduce running costs of office equipment (source: Carbon Trust) 1. Computers. Activate energy-saving features. In fact, most office equipment will have these features, so make sure they’re activated. 2. Standby features. Introduce a policy to activate standby features, don’t assume employees will do it. 3. Turn it off. Buy seven-day timers. These can save up to 70% on energy costs. 4. Monitor and manage the equipment that is peripheral to computers, such as speakers, printers, etc. and consider installing intelligent switch-off solutions. Printers can consume 30%-40% of their peak power demand when idling between printing and standby modes, so minimising this can produce cost savings, reduce heat output and increase its operating life. 5. Educate your staff. Consider a screen saver with an energy-saving message. 6. Rationalise your equipment via networking to reduce the number of printers (for example) in any office area. 7. Printers Use only black and white for internal documents and colour only when absolutely necessary. Consider the benefits of inkjet printers v laser printers. Inkjet energy use is much lower than that of a laser printer. Encourage staff to use print preview functions. Set default printing mode to double-sided. Use lower-specification printers, such as inkjets, for internal documents and encourage staff to use these for day-to-day use.
  • 8. Photocopiers High volume copiers use more energy so should be used sparingly. Use low melting point inks (available from stationery suppliers). Encourage staff to copy in batches to increase standby time. Stick to black and white copiers and only use colour when absolutely necessary. Set default copying to double-sided. 9. Invest to save and purchase only what you need. 10. Don’t forget to motivate staff. Keep repeating the message of the importance of energy saving in ways that they can understand (for example, a computer monitor switched off overnight saves enough energy to microwave six dinners).
  • WEEE (Waste Electrical and Electronic Equipment), or e-waste, is the term used for old or disposed electronic equipment. It covers both the toxic and valuable materials found in appliances. The most important lesson is to reuse, not recycle. With so much e-waste, and electrical devices such as computers and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
  • Options to investigate when trying to reduce e-waste are: 1. Can you upgrade your equipment with new energy efficient components? 2. Can it be used by someone else in the company? 3. Can it be given to a charity? (Note: charities must be registered to take WEEE.) 4. Will the manufacturer take back the old equipment and reuse parts in new products?
  • Developments on the horizon include: 1. Smaller, more efficient processors. The continuing development of microprocessors means a mobile phone can have around the same computational power as the average desktop computer back in 2000. 2. Memristors. Electronics giant HP is in the process of developing “memristors” (see photo above), which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years. 3. Specialist data centre design. Siemens recently launched its transformational Data Centre Solution, a groundbreaking strategy in data centre energy-efficient design and operation. It claims the system, which uses virtualization and efficient power and cooling, offers many benefits for businesses, including up to 50% energy savings through ground water cooling and IT costs reduced by 30%. 4. Outsourcing. Hotels of all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes. 5. Optimisation of resources. This will become a necessity either through virtualisation, networking or cloud computing. 6. Water cooling. IBM is currently working on a supercomputer that is cooled by water (a given volume of water can hold 4,000 times more waste than air), which claims to be 50% more energy efficient than the world’s leading systems. The Aquasar stacks many computer processors on top of each other with cooling water flowing between each one. IBM’s Dr Bruno Michel told the BBC in November 2010: “We plan that 10 to 15 years from now, we can collapse such a system into one sugar cube — we’re going to have a supercomputer in a sugar cube.”
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    This is a great article that provides tips on how to use green practices within the IT realm. It starts by giving statistics on how much energy can be consumed by equipment, and also how much electronic waste can be done when not reusing or recycling such equipment. There is tips on how to increase efficiency with your technology and also providing tips on how to properly purchase needed equipment. Another set of tips covers reducing the running costs of office equipment and reducing e-waste by the 'reduce, reuse, and recycle'. Lastly, developments for green technology and equipment are provided for us. My opinion is that this article is very informative and should be read by all hoteliers to look into and apply the tips given. Showing the statistics paints a great picture for the reasons why we should be going green with technology.
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19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
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    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
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    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
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    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
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Buffalo hotel launches Verve Living System | Hotel Management - 0 views

  • When a guest enters the room, he or she places the room key into the slot on the KeyCard Switch which then transmits a wireless signal. When in place, guests have complete control over the lights, outlets and the HVAC unit in the room. When removed, the room is designated as unoccupied
  • it also can detect which in-room devices have low battery levels; which rooms have constant occupancy; which rooms have problems with network connectivity; and which are not communicating properly with the hotel PMS and other systems.
  •  
    This article focuses on sustainability and methods in which technology is utilized to conserve energy and waste, while also not hindering the guest experience. Hotels, similar to the Salvatore Grand Hotel, have began implementing systems such as the Verve Living System, by Zeno Controls, LLC, that provide wireless connections to the heating, ventilation, and air conditioning system, as well as the lighting in the guest room. It utilizes sensors to activate such amenities, and enables the guest to enter the room, place their key card into a slot, and it will begin to adjust to the preferred temperature and the preferred lighting levels. Once the key card is removed, such as when the guest is leaving the room, after a very short delay, it sends a signal that verifies the room is unoccupied, and turns off these energy-consuming items in the room. Many guests, when staying in hotels, do not consider turning off their lights or air conditioning when they leave the room, and simply leave everything running. They do not realize the impact this has not only on costs for the hotel itself, but also the impact that it has on energy consumption and sustainability. With the growing awareness of being "green", guests are focusing more and more on conservation, however, they may still be slacking in these areas, leaving things on, being absent minded. This system will allow guests to not have to worry about such tasks, and controls the system of turning these items off for them, adding convenience for the guest who is environmentally conscious. I have personally seen a similar system being used in a hotel room, and thought it was a great idea, and an amazing way to control costs and eliminate waste of resources. It is also very surprising to read that the Verve Living System detects low battery levels, constant occupancy, problems with room connectivity, and rooms that are not communicating with the hotel PMS or other systems. This enables the maintenance team of a hotel to fun
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15 Benefits of Having Digital Menu Boards in Your Restaurant - 0 views

  • While the core focus of a restaurant might be to serve delicious food, what missed out is the paper menus and restaurant chalkboard on which restaurant invest lot of time and mon.
  • 1. Digital Menu Display Makes Communication Easier
  • It gives you better control over what you want to highlight on your menu which indirectly influences the choices of order of a customer.
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  • use videos or animations that catches more attention and also makes the communication much easier
  • grab user’s attention with videos and animations
  • pdate can be made in a matter of seconds and whenever you want to.
  • 3. Sound Investment Saving Money
  • convenience with an added benefit of cost savings. Since you don’t have to print new menus or promotional material regularly
  • 4. Digital Display Create a More Memorable Experience
  • The right mix of graphics and videos can keep customers entertained
  • enhance the overall customer experience.
  • 5. Better Visibility of Menu
  • 2. Save Time by Easy to update Digital Display
  • ye pleasing than the regular paper
  • 6. 24/7 Support
  • Many restaurants have started opting for 24/7 menus which create an impression on passersby too
  • 7. Boost Sale up to 21-23%
  • said to have boost up sales by 21-23%
  • You can change menu items, prices, and promote specials without having to invest anything more to have your menus changed
  • 8. Promote and Upsell Your New Items
  • sell and promote your newly introduced items on the menu.
  • 13. Reduce Wait Time
  • Moreover a restaurant can use several other things like display fun facts or display promotional material to distract the waiting customers and get them less frustrated.
  • 14. Meet Health Care Regulations
  • display calorie counts next to each menu item.
  •  
    Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ
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14 Main Advantages and Disadvantages of Computer Networking - Green Garage - 1 views

  •  
    Advantages will reign from the obvious such as being able to speak in real time to people across the country, therefore communicating messages faster. This helps businesses be more successful due to relaying data faster and more accurately, seeing trends in different areas sooner, to sending files at a quicker rate. Items shared on networks allow for more people to have access to information at a quicker rate along with information being shared more accurate due to being in real time. Time is money and network sharing helps save time which in turn is saving money. Along with saving money because time is being saved, the lack of software changes assists in saving money as well. If you are not having to replace software often, you are able to provide longevity of equipment to help reduce costs. On the other hand there are many disadvantages that can seem to outweigh the advantages if not looking at the entire picture. If a network breaks down, everyone working off of that network can be out of work for the time it is being fixed. Would this be worth taking the risk of calculating how many hours of work that is lost based on how efficiently the system works? Now to fix this issue this requires someone who is trained in this field at a high technical skill level to fix the network error which can cost a great deal of money to maintain.What if an employee is being distracted by the many things the internet has to offer and is using your network to look these things up? They are now being unproductive at work and putting your network at risk for malware, viruses and many other illicit practices. So once again, is the risk worth the reward.
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Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  •  
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  •  
    privacy concerns, complex management, excessive opt-ins, conversion issues
  •  
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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HTNG Announces Series Specifications to Improve Guest Satisfaction and Front-office Eff... - 0 views

  •  Guest room devices can now provide updates about their operational status.  If a device fails, or reports an issue within the guest room, the hotel PMS system can know immediately.  Hotel staff can then address the issue, ideally before the guest discovers the problem.
  • If a guest experiences a service issue, you can now easily share that status with other management and operational systems, so that personnel can respond appropriately.
  •  Point-of-Sale charges can now be seamlessly made to guest folios even when the connection to the property management system is unavailable.
  •  
    This article discusses the advancement in software technology for Hotel Technology Next Generation. HTNG is a self funded nonprofit organization that consist of members from hospitality companies and technology vendors. They have created a few programs that will help hotel management be more efficient when it comes to guest issues. The first program, Intelligent Guest Room Version 2.0, alerts the hotel staff when certain devices in guest rooms are malfunctioning. This will allow the device to be fixed prior to the customer noticing its malfunction which will result in better customer satisfaction, since everything will be operational in their room. They also created Customer Profile Specification Version 3.0 that helps generate guests' profiles. These profiles keep track of any issues the guest has experienced so the management team can assist them and follow up with the issues. Point of Sale 2.0 allows payments to be processed even if the PMS system is down. Being able to still process payments even though system is down will make it easier for the user to work. Hotel management should always be researching and aware of what technology is available for their company.  Incorporating systems that can help provide better customer service will always be a plus for management. The software that HTNG created seems to be well advanced and will definitely be an improvement. 
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Hotel Industry of the Future Will Be Based on Technology | .TR - 0 views

  • It predicts that technology, including Internet connection of all types of devices and machines in our daily life, will allow the hotels of the future to be personalized and that each of its spaces, facilities, and furniture be updated continuously to meet the needs of an individual, instantly
  • human contact and personal touch will be more decisive and sought after than ever by guests and that, at the same time, technology will free time for hotel staff to focus on helping guests connect with each other
  • environmental sustainability will be integrated into everything related to the design of a hotel
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  • Guests will look for more moments of tech-free time and one of the challenges of the “hotel industry” will be to address human interaction in a world increasingly focused on technology.
  •  
    This article predicts how hotels are changing with technology and how they will run in the year of 2119. Studies predict that hotels will be more personalized because of technology even going as far as printing 3D food with people order room service at to their rooms. Customer service will definitely be rarer as guests have more ability to do things on their own. The only thing this article doesn't mention is how that might be a problem for the hospitality industry. I think this could be as it can cause less jobs. All in all, hotels will be mainly focused around technology and it will be rare to find those moments where technology is not involved.
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Top Eight Network Technologies to Invest in for "Hotels of the Future", by Daryl Stokes - 1 views

  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • 1. Digital check-in
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  • Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel's 'cool' factor is technology. Campbell says that "we are building rooms where everything is on a network."
  • While there are many tantalizing new applications hotels can invest in to take advantage of ubiquitous connectivity, we see the following eight technologies delivering the best ROI and competitive advantage.
  • t's a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service.
  • Guests will be able to check-in from a kiosk or a touch-screen display in the lobby, just as passengers do in an airport concourse.
  • 2. Secure, reliable and scalable Wi-Fi connections throughout
  • The push now is to make Wi-Fi easier, more reliable, and secure―all the while being compliant with Payment Card Industry (PCI) and other Federal and state law enforcement requirements (e.g. the Communications Assistance to Law Enforcement Act). Secure and flawlessly managed connectivity throughout the premises will be mandatory.
  • 3. The smartphone operated hotel
  • Room numbers and entry codes will be sent directly to cellphones for easy, keyless entry. Not only is this a solution to guests losing their keys, it also prevents serious security risks that come with magnetic key strips that store personal information, such as social security and credit card numbers.
  • The in-room display will even allow customers to set preferences for lighting and temperature.
  • 4. The television as in-room control center
  • For example, Marriott Hotels booked $1 million in revenues in the first 100 days after the launch of its mobile website in 2009. Mobile bookings were particularly important in supporting last minute bookings and moving expiring inventory, as about one-third of the mobile bookings were for same-night stays.
  • 5. Guest sensors
  • Energy efficiency is important―both to the environmentally conscious consumer, as well as the economically conscious hotel manager.
  • Not coincidentally, the Aria has received the highest certification from Leadership in Energy and Environmental Design (LEED), and 5 Green Keys from the Green-Key Eco Rating Program.
  • 6. Restaurant display ordering
  • Using touch screens in restaurants increases the efficiency of staff, and being able to use dynamic graphics and displays enables the chef to promote specials and upsell on orders
  • 7. Digital employee communications
  • Hotels will increasingly use digital learning to keep employees informed about everything from shift responsibilities, to updates on occupancy rates, to the next wave of convention attendees and security needs.
  • hese 20-minute audio and video modules can be viewed in the hotel or on mobile devices, and be
  • cause they are video-based, they are inexpensive to update and translate into languages other than English. High employee turnover rates are part of the hospitality industry, so having an efficient, consistent training solution is critical
  • 8. Multiple data streams, running through multiple networks that can be both secure and shared
  • Each of these data streams will need to be highly available―that is, a hotel cannot afford to have the system 'go down'. Network performance will have to be optimal as travelers will expect transactions to happen in real-time. And most importantly, all this data will need to be secure. PCI compliance requires a high level of security for each transaction. Information needs to be able to flow securely and efficiently with built-in redundancy.
  • According to iProspect, a search engine marketing firm, two thirds of consumers begin their shopping experience―including hotel shopping experience―online
  • A key part of competing in the new marketplace is having the technical capability to capture every consumer touch-point opportunity on the hotel grounds―from the time they step into the lobby, to the time they leave for the next destination.
  •  
    Hotel guests are now more interested in connectivity than they used to. With this technology age guests would like to have access "to all things digital that can enhance their experience." Hotels now are spending more time and resources on network technology as they do for other services. For hotels to gain competitive advantage they need to build rooms where everything is on a network.
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    This article highlights top technological improvements in a hotel that have proven to be successful, and in return have reflected a positive ROI. The article discusses ideas that are new and upcoming. Some of these ideas include: Digital check-in/check-outs, secure and reliable Wi-Fi, smart phone operated hotels (use of keys), TV as in-room control center where guests can control room temperature and lighting, and restaurant display ordering.
  •  
    This brings up a topic that we discussed in one of the earlier weeks in class. Being PCI compliant is a very critical role in guest satisfaction. It makes the guest feel secure and confident that their information is safe and not being shared through other channels.
  •  
    Another topic that is mention, previously discussed in class, is how paper menus will be replaced and guests will now have access to order via touch screen devices. This does not eliminate servers, but increases efficiency of staff, and increases turnover of tables.
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Top 7 Features of an Event Planning Software - event planning software - 3 views

  • You can simply use an all-in-one event planning software.
  • If you are using CRMs and emailing tools, you may ask the software provider to integrate these systems into the event management platform.
  • As soon as attendees will log into the event website, they will be presented with these platforms so that they can interact with co-attendees before, during and after an event.
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  • For conferences, a corporate event planning software may meet very specific needs such as awards management.
  • A delegate event app is a mobile application that attendees can download to their mobile devices before the start of an event. It will include various functions such as seeing event details, setting meetings with other attendees, and even in-app messaging. On the other hand, the check-in app is designed for event organisers.
  • The event planning software simply makes communication between you and your attendees easier and less cumbersome.
  • You can either upload email lists in the software or work on databases from past registrations. This feature is very helpful if you are soliciting feedback from your attendees after an event.
  • If you are still employing old-school methods such as using paper registration forms and accepting offline bank transfers, it is time that you turn to technology to automate these processes. Registration and ticketing can now be easily done through an event website. An event planning software practically allows any interested party to register and pay for your event online.
  • create an event website for your upcoming events; this is one of the best ways for you to generate publicity.
  • One of the most practical uses of a software for event planning is its feature to let you build your own event website
  • Investing in a software that is entirely dedicated to helping you with your tasks just might be your best move yet.
  •  
    This article discusses the top seven features of event planning software. This can be applied to any business in the hospitality and tourism industry. If the hospitality or tourism company has the money to invest in event planning and registration software, it would be a very smart move to do so. The first feature the article mentions is that the software can build, for example, the hotel or restaurant its own event website which can help generate publicity for the event. Secondly, the article mentions that with event management software, registration, ticketing and payment methods can all be done online. Thirdly, the article mentions that this software allows companies to upload email lists from past registration and helps to manage email campaigns. This can be an avenue where the hotel or restaurant can advertise their event and also allow guests provide feedback after the event. The fourth feature of event planning software that this article mentions is that some event planning software can allow for mobile check-in for attendees, easily look up event details, and allow for in-app messaging. This feature can also be available in free event planning software. The fifth feature mentioned was that some software can also incorporate awards management into their platform. The sixth feature mentioned was the ability for guests to network and interact with each other through the app before, during and after the event. Lastly, the seventh feature mentioned is that multiple systems (such as emailing tools or CRM tools) can be integrated into event planning software so all of the event planning needs can be in one place. Event management software will help "automate the event management lifecycle" which can be beneficial for both the hospitality and tourism business and their customers.
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Mobile key: It's the new reality for hotels | Hotel Management - 1 views

  • ” Shedd said. “On average, guests using digital key rate a hotel seven points higher than keycard guests with 84 percent of guests likely to use digital key again. 
  • New technology always takes time to enter the mainstream and mobile key is still on the adoption curve, but reviews among users and hotel satisfaction scores prove out that mobile key is the future
  • “The global demand for digital locks has swamped the manufacturers to the extent the typical wait time to receive new locks is up to 90 days. Challenges still exist around budgets to fund upgrading locks to BLE, but the desire to do so among hotels worldwide seems to be universal.”
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  • Remote check-in with mobile keys will allow guests to go straight to [their] room and improve the hotel’s operational efficiency.”
  • The mobile technology used with radio frequency ID electronic locks delivers a more personalized and interactive guest experience—from check-in and informing guests of hotel amenities to securely accessing their room, all via their mobile device,
  •  
    The article titled Mobile Key: It's the new reality for hotels by Esther Hertzfeld, discusses the various aspects of the implementation and utilization of the mobile key technology in hotels. The mobile key technology is a Bluetooth enabled lock that a user can open with their mobile devices. The popularity and demand for mobile key entry in hotels is skyrocketing. However, hotels can't implement them as fast as the guests demand and desire them. It will be easier for hotels that are being built from scratch to integrate the feature than established hotels switching over to this new technology, but I believe they will eventually. In the article it states that guests rate the hotel 7 points higher with mobile key cards. Higher reviewed hotels will bring in more guests thus increasing hotel revenue. The utilization of the mobile room key allows the guest to check in on their phone remotely. Once the guest arrives to the hotel they can go straight up to their room without having to stop at a front desk. This gives the guest a more personalized and efficient experience, which I agree with. In my opinion being able to walk into a hotel and go up immediately to my room is ideal. I have not stayed at a hotel yet that has used the mobile key feature but I imagine it is great. I think all hotels in the future will run on mobile key entry. The article states there will be a learning curve for the guests and staff initially. It will be important to educate guests who don't travel often and guests in general. It stated that some people might feel embarrassed if they don't use the mobile key correctly and need to return to the front desk. That could be very frustrating to some guests who come to their room and then have to go back downstairs to talk to the front desk if something goes wrong. It is also stated that there will be awareness and comfort challenges with the front desk staff. I believe that mobile key entry is the future of hotel technology. It will take
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How Cloud-based Hotel Software is Changing the Industry - 8 views

  • Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
  • For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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  • Cloud-based hotel software has been shown to boost productivity, efficiency, and cost-effectiveness
  • Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
  • In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
  • For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
  • The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
  • Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
  • Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
  • In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
  • ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • Eliminate the need for manual data sharing and processing
  • Give staff more mobility and accessibility around the property
  • next two to three years hoteliers are expected to invest 7-8% more on cloud technology
    • cleon087
       
      This could be a determination if a hotel succeeds. It is important to not lag and instead adapt to the times.
  • an spend more time attending to guests
  • ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
    • cleon087
       
      Not all bosses are even comfortable with technology to begin with so it would be difficult for them to spend the money to transition.
  • Accelerate hotel check-in / out
    • cleon087
       
      People value fast check in, especially someone that came to the hotel on a business trip and just wants to get to their room.
  • Eliminate the need for manual data sharing and processing
    • cleon087
       
      This saves a lot of time because you wont have to manually record data.
  • customizable
  • In an industry that is always changing, this kind of flexibility is priceless.
  • across multiple properties simultaneously
  • faster for operations, online booking and customer service.  
  • frequent security updates t
  • Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
  •  
    Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
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    Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
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    Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for?
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    The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring.
  •  
    This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
  •  
    A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.
  •  
    Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.
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Revel Wants To Bring iPad-Powered Point Of Sale Systems To The Hospitality And Retail I... - 1 views

  • Many small businesses are swapping out traditional cash registers for iPads and credit card processors like Square.
  • Revel Systems hopes to be the go-to iPad-powered, comprehensive POS platform for restaurants.
  • Along with the iPad-friendly cash register, Revel Systems can be completely customized for payroll, inventory tracking, web ordering, email receipts and more.
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  • Lisa Falzone, co-founder and CEO of Revel System, explains that the platform is going after chains and restaurants that have at least $500,000 in yearly revenue.
  • Currently Revel is seeing around $80 million in processing business with major brands. Beautiful Brands International has just tapped the startup to power POS systems at its multiple franchised locations nationwide under the Beautiful Brands International umbrella, including Camille’s Sidewalk Café, Dixie Cream, FreshBerry Frozen Yogurt Cafe and Rex’s Chicken.
  •  
    Focusing on new trends, POS systems are being brought out and introduced in the new addition of IPAD. This new system called Revel hopes to be the go-to Ipad powered comprehensive POS system for restaurants. Revel systems can be used for payroll, inventory tracking, web ordering and email receipts. Lisa Falzone is the co founder and CEO of Revel System expressed how this new system is going after chains and restaurants that obtain at least $500,000 in yearly revenue. Launched in August 2011 Revel is seeing around $80 million in business processing with major brands and franchises ex: Freshberry frozen yogurt café, Rexs chicker, Dixie cream etc. This new trend with IPAD POS system is a great idea and a fantastic way to be more efficient. Usually POS systems are these screens that are not movable it mainly resides on one specific location while these ipads could be more convenient and mobile. This may help to bring out a better and faster customer satisfaction.
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    Cost-wise Revel system, which is a web-based POS system, might be better over a traditional POS system. However, it would be risky to install this new technology in restaurants. Unlike a traditional one, a web-based POS system totally relies on Internet. What if Internet server is down or unstable? There will be great confusion to the restaurants. If there is no problem regarding Internet connection or restaurants have backup plans in case of loss of Internet or power, it would be an efficient and effective tool for the restaurant business.
  •  
    Revel Systems hopes to be the new POS platform for restaurants. This iPad works like a cash register, it can be customized for payroll, inventory tracking, web ordering, email receipts and more.The Revel system is going after chains and restaurants that have at least $500,000 in yearly revenue.
  •  
    I had a doctor visit this past week and the office could barely function because their servers were down. If down systems can cause this much turmoil in a doctor's office where people expect to wait, imagine the trouble in a busy restaurant. The system sounds great, but there would need to be a back-up system or procedure in place. There are risks of a system crash, so why not have a more traditional processing system available if it is needed? The benefits of cyber storage can be considerable and likely down the road more safeguards will be in place to hedge against the negative effects of a system crash. This is definetely a technology worth researching (if your business is big enough to sustain it).
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I.T and E Commerce of Hospitality Industry - The WritePass Journal : The WritePass Journal - 0 views

  • There is a great demand for information from customers and hospitality service provider so hotel industry stared adopting computer based IT facilities to enhance its operational efficiency, control and reduce costs, and improve service quality
  • A new Internet-based procurement system which is considered flexible and user friendly has been implemented by IHG group. 
  • The new system has enabled the IHG group for excellent quality control.  In this respect, IHG claims that they are able to obtain high quality products at low costs via the Internet.
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  • One of the key elements of this research involves the “user friendliness” of the system.
  • Technologies used at Marriott Hotel Company website Point Of Sale-Micros Property Management System-Opera Central Reservation System-Marsha SAP for accounting and Payroll Fire Panel Door locks CCTV Blue Cube -Time Clock (Employee attendance) Cetral Reservation System
  • Professionals want the latest technology at their fingertips, from fax machines to Internet services
  • Problems with Micros 1)       When the systems crashes down then the checks has to be manually posted which is like duplication of work and time, there are even discrepancies sometimes and in that the company loses the revenue. 2)      If there is a crash, it needs to be done by the help of a main server computer. But if the problem prevails there is a need to contact the vendor for his service. 3)      The micros system sometimes get frozen which affect the overall performance of the server and the team.
  • Marriott’s early commitment to high-performance processing, scalable storage and business continuity made the transition to an integrated reservations/Web solution error-free.
  • Now is the time for hospitality companies to take advantage of the opportunities available in creating a new value added customized online travel shopping experience for customers.
  • This travel bot will create a custom experience that suits the particular customer needs offering a range of services including hotel rooms, restaurant tables, airline seats, and rental cars.
  • However, there is still much room for improvement in speed, reliability, and adaptation to new technologies
  • If data is managed properly, the technology can assist hoteliers and restaurateurs in projecting the lifetime value of guests, creating increased loyalty, resulting in an increase in market share. 
  •  
    This article helps us to better understand the information systems being utilized, why they are important and what difficulties they bring about. In the Hospitality Industry, customer service is put at the top of the list of must haves. With customer service comes knowing information about your customer and without Information Technology services put in place, these expectations will never be met. Having a computer based IT is crucial because it allows the employees to work more proficiently which in turn creates a better experience for the guest. Multiple hospitality leaders have been applying fully Internet based technological systems within their organizations. IHG group has implemented an easy to use system so it is simple for every position within the hotel. For a company like IHG with over 500 hotels, it was imperative they eliminated the manual system to provide better quality control. Because of this system they can get better quality products at lower costs. Although this new system is much more user friendly, the overall cost involved is still not confirmed but this system is still predicted to have positive impacts long term. For example at Marriott Hotels, they use a company website, POS Micros, Property Management System and Central reservation system just to name a few. On top of stellar service and quick/ easy information submissions, guests are looking to have the best technology at their disposal to use. Things like computers with full internet access, printers and fax machines to make sure they can still be functional while displaced. An advanced system called MARSHA is being used as a reservation system and stores the rewards system information for Marriot guests. Micros-Opera is a popular property based system provider and has become common within the hotel industry. Vendors usually use this since it gives them the ability to connect to other vendor's applications. MICROS 9700 HMS is the most popularly used point of sale system. There are some
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Thomson ReutersVoice: How Technology Is Disrupting Accounting -- And Why The Industry M... - 1 views

  • It’s hard to believe the impact that technology has had on all of us, including the accounting profession.
  • Over the years, accounting firms got on board with websites, which allowed them to market differently and far more effectively. Personal client portals were introduced by Thomson Reuters in 2001, effectively eliminating geographic constraints for firms. With portals, they could serve clients 24x7, regardless of location, and communicate and collaborate far better than they could previously. The Web, mobile and social media have had an enormous impact on how firms can operate today. Social marketing has proven to be very effective in many firms. Audits have changed radically. Now they can be done online, with content also accessed online. We can research anywhere, anytime as well.
  • The next 20 years will see even more dramatic change for the profession. Artificial Intelligence (AI), cognitive computing/machine learning, natural language processing and blockchain are the hot topics today – of course, converging with big data.
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  • True business analytics will come into play – given the amount of data we’ll be able to collect and the machine assistance we’ll have – to put real meaning around the data and guidance for our business clients.
  • The concept of the continuous, real-time audit will come into play, and we’ll be assisted in our judgments – although the human element won’t entirely disappear. Fraud detection will be easier and far faster. Blockchain will move the auditor’s role away from having to check transaction data, and it will be used to test audit assertions as well.
  •  
    This article describes how technology will affect accounting system, and the reason to adapt new technology. The world has been dramatically changed over 20years. Paper was dominant back in 1990' but now most jobs are done by computer and Internet, and furthermore, the monthly fee for the Internet has been going down a lot. Everyone in the world enjoys the advantages of the Internet, and job efficiency increases. Especially, this article said technology will impact accounting profession a lot in the future. When we consider the current technology development in accounting area, the Web, mobile and social media have had a huge impact on company's operation. This article introduces that artificial intelligence(AI), cognitive computing/machine learning, natural language processing and blockchain will be adapted highly in next 20 years. For example, tax systems will guide us through the calculations and highlighting review section, and provide advice. A Huge amount of data will be collected and generate real meaning about the data and guide the business. Furthermore, continuous and real-time audit will be available. Fraud detection also will be faster and easier. As can be seen here, the profession will evolve very rapidly in next 20 years, which means it will be completely different from what we see today. This disruption challenges us to catch up with the fast pace of change but the potential of new technology provides opportunity, so adjustment for new pace is needed.
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What hotels need to consider before ramping up marketing efforts | PhocusWire - 0 views

  • ravel having the unenviable distinction of being one of the hardest hit. And yet, as an industry, travel has always proven resilient in the face of unprecedented national and global crises, and it will continue to do so.
  • All have faced cancellations and dramatic reductions in demand, and this has caused many to reduce or altogether suspend advertising activity in affected regions.
  • it will manifest first in the reinstatement of certain marketing and advertising activities.
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  • When it comes to this pandemic, timing is everything
  • The earlier you start showing that you are there for your customers during their time of need, the more likely they will keep you top of mind to return to you as business returns to normal.
  • For businesses and properties that have remained staffed throughout the crisis and are ready to receive travelers immediately, earlier ignition of marketing efforts will make sense. On the other hand, those that furloughed employees will have to ensure that they’ve properly reinstated and ramped up operations before aggressively seeking new bookings.
  • Are you only able to ramp your marketing spend back up if you can do so at the same profitability level to which you’d become accustomed pre-pandemic? Or are you looking to get business flowing again even at a temporarily lower profitability rate?
  • For some brands, getting customers re-engaged with their brands, even at a near-break-even rate, will be worth the effort,
  • Countries where COVID-19 struck hard more recently will see later recoveries, with the United States likely being one of the last to reopen fully for travel.
  • Again, the ramp-up of activity will, in all likelihood, follow a pattern similar to the regional turn-off of campaigns
  • When demand spikes again, the need to shift share will be greater than ever. In ramping activities back up, the first thing brands should consider is staying active on their social channels. This is an audience who are predisposed to the brand and have a higher likelihood to engage.
  • Beyond that, travel brands should also be looking internally to determine what improvements can be made now to improve ROAS in the future. This time adds a unique opportunity for brands to experiment with different advertising methods that they wouldn’t typically try.
  •  
    This article talks about the hotel industry and the inside scoop on their efforts to getting back out their and marketing themselves after COVID-19. There are a few things they need to consider while they are beginning to strategize their plan. One of them is timing. If the company remained staff, then they may begin marketing faster than those that furloughed employees. In that case, they may need to get that together before they invest in marketing. Another item to consider are their goals. Companies must think about what they can afford. They need to think about if they are able to have some leeway and able to take things slower, even if it means breaking even for a while or does your company absolutely need to be at the same profitability level pre-pandemic? Another consideration would be regions. Certain regions were hit harder than others. Therefore, recovery will be by a case by case basis. Some regions will be able to market and get back to business faster than others. Yet another consideration is channels. This refers to social media and other types of media in order to market. Travelers follow many travel pages on social media, therefore this should be a priority when trying to ramp up customer traffic again. All-in-all, the travel and hotel industry will make a comeback. Although it will be a slow comeback, the industry will prevail just as it has before.
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CloudBasedvsDesktopBased_PMSHotels.pdf - 0 views

shared by marble_bird on 09 Jul 20 - No Cached
  • Even though keeping up with the modern developments in IT sector is crucial for the success and competitiveness of a hotel, it is usually very hard for new technologies to be accepted and implemented.
  • On the example of hotel property management system (PMS) and comparison between features of its older desktop-version and new web-based programs, this research aims at finding out at which stage and how effective is usage of cloud technology in hotels.
  • Constant innovation in hardware, software, and network developments and applications means that only dynamic organizations that can respond efficiently and effectively to these innovations, will be able to outperform their competitors and maintain their long-term prosperity.
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  • It is crucial for tourism and hospitality practitioners to proactively incorporate new technologies into their businesses as these will improve service quality and differentiate their products and services.
  • In order to be able to follow the increasing guests' requests for qualitative services, it is mandatory for hotel management to constantly work on improving its functions and operations. For this it is necessary to keep track of innovations in sectors outside the hospitality, like IT sector that works on creating, developing and introducing new technologies
  • Hospitality is one of targeted sector that is considered appropriate for application of cloud technologies and services. Hotel Management System or widely known as Property Management System (PMS) is one of the system where IT practitioners saw the chance for improvement by ''moving it to the cloud''.
  • Hotels will be forced to upgrade their current systems so that they can respond to various and changeable guests' habits and requirements. However, until today, there was not enough academic papers related to usage of cloud technology in hospitality industry even though this sector is under continuous changes caused by usage of new technologies which made search, evaluation and payment of the hotel rooms easier than ever.
  • After comparing the two groups of hotels, from which one was using desktop PMS and other group cloud- based PMS, the results of the research were derived and presented. In conclusion of the paper, challenges with which the hotels are facing and which affect their decision of starting to use cloud- based technology as well as recommendation for future work will be discussed.
  • As stated by the Sharif (2010), cloud computing is the latest technology that is being introduced by the IT industry as the next (potential) revolution to change how the internet and information systems operate. The term “cloud” was probably inspired by IT text books’ illustrations which depicted remote environments (the Internet) as cloud images in order to conceal the complexity that lies behind them (Sultan,2010).
  • The goal of a new computing world is to develop software for millions to consume by easily accessing it over a network. Cloud service providers are making profit by charging consumers for accessing these services.
  • Products offered via this mode include the remote delivery (through the Internet) of a full computer infrastructure (e.g., virtual computers, servers, storage devices, etc.); the building blocks of an IT enterprise.
  • Services provided in this category include CPU processing on demand, virtual Web hosting, and storage on demand. The most notable vendors are Amazon’s EC2, GoGrid’s Cloud Servers, and Joyent.
  • With cloud computing, services and applications that were managed locally in the past requiring hardware, operating systems, web servers, as well as teams of network, database and system management experts are now provided remotely by cloud providers under this layer.
  • Cloud computing services can be adopted by firms in three different forms (Goscinski and Brock, 2010):
  • Public clouds - online applications that are open to everyone for free, such as Google
  • Private clouds - involves firms deploying key enabling technologies, such as virtualization and multi-tenant applications, to create their own private cloud database
  • Hybrid clouds - mix of the previous two types that are emerging with the intention of providing clients with a level of “control” over their resources
  • The cloud offers enterprises the option of scalability without the financial commitments required for infrastructure purchase and maintenance.
  • Reallocating information management operational activities to the cloud offers businesses a unique opportunity to focus efforts on innovation and research and development. This allows for business and product growth and may be even more beneficial than the financial advantages offered by the cloud.
  • These investments and efforts for a new technology to be presented open a new progress circle of technology advancements and it continues in the same way.
  • When creating software or an application for a hotel, IT personnel have to possess a certain level of flexibility, openness and creativity. On the other hand, hotel employees are expected to have more insightful and openminded approach towards new ways of performing business operations, sometimes take risks and have experiences with using different programs and applications.
  • A hotel's PMS can gather and keep valuable information about hotel guests by incorporating business intelligence tools which help hoteliers organize and make sense of the gathered data. Regardless of whether room reservations come from Online Travel Agency, Global Distribution Systems or by telephone, all of them are gathered, stored and managed in the PMS.
  • low investment costs were main reason for hotels from Group B to decide in favor of cloud based version.
  • Business intelligence options provide hoteliers with a threedimensional view of guest data, which allows easily statistical reporting and increased hotel management efficiency.
  • The aim of this study was to investigate the difference in practical usage of the two types of PMS systems – cloud based and classical (desktop) ones.
  • On the question about the reasons for using the current PMS type in hotels, answers of Group A were based on usage of their current PMS for years and on the fact that employees in all hotel departments were used to work on it. As time passed by, hotels upgraded their system to new versions for several times and additional customization was implemented with regard to hotel preferences.
  • Hotels from Group B were consisted of relatively new boutique hotels that operate for more than a year and from those that were not using any kind of PMS solution (they were using Excel tables and creating reservation records manually). The reason why hotels from this group wanted to use cloud PMS was a desire to try the latest technology used in hospitality industry.
  • Other reasons for using it were: PMS could be reached from any place where Internet connection is available, simple but effective design with lots of visual solutions, more options to enter the important information and the fact that it is working not only on any PC but also on any mobile device due to its mobile applications.
  • Simplicity of the cloud based property management system allows it to be productive. Cloud based PMS's can operate on any advice that has a web browser and the companies are putting their efforts to make it even more friendly on smaller devices like tablets and smart phones.
  • The similar amount of initial investments were confirmed by the Group A. Being considered as great amount of money for newly opened and small sized hotels to invest, management decided to try out the cloud version which allows access to this system based on monthly subscription with very little or no investment cost, depending on the solution provider.
  • After initial investments in the system implementation, hardware, software and training of employees, every year hotel makes a one-year-based contract for additional support services and, if needed, extra training. Support is provided any time a hotel reports an issue or malfunction by directly connecting to hotel's computer through remote programs.
  • Changes are made either for each hotel at a time, or after releasing new version, when provider try to convince all the current users to upgrade to it. Upgrade is provided by the extra charge, so these costs should be also considered during planning investments in classical PMS.
  • Regardless of which type of system they used, all participants were very careful about and interested in the matter of data security.
  • However, it is totally different situation with cloud based system, which is mainly open system where all authorized users and providers from outside have access to. Of course, it is up to hotel management to whom the authorization rights will be given and being an open system it makes support, development and innovation activities much easier. Cloud based PMS are hosted on some of the world's best known servers so there is no need for additional computers to be used as servers.
  • Although there are some great differences in functions and way of managing regarding classical and cloud based system, both have their advantages from which hotels do not want to give up.
  • One of the biggest advantages of cloud based PMS for the Group B is the fact that this system can be directly integrated with hotel online booking engine. This is considered as a great advantage for the hotels that besides having functional web site, wish to maximize use of its online booking engine, receive more online reservations directly from the guests and gain more profit.
  • Such a functional connection between hotel’s PMS and online reservation system allow hotels to have a social media integration as well. This means that hotels are able to receive online reservation through their Facebook page as well as receive direct links to its page from the biggest review sites such as TripAdvior.com.
  • In this paper two different approaches and perspectives on usage of cloud based and classical hotel management systems were exposed. Hotels from Group B have shown a tendency for usage of new technologies and readiness to adopt and continuously learn about them.
  • Among factors, affecting why hotel prefers one system over another, are type and size of hotel, through which channels are guest reservations coming, previous experience with IT stuff and different programs, etc.
  • Cloud based program can help them in order to update prices and room availability information to hotel's booking engine. This prevents overbooking, provides easily management of CRM functions and information, with no first investment costs or extra expenses which results in revenue increase.
  • Hotels that use classical PMS pay a great attention to the security issue because they do not want to risk opening their hotel for external intervention. In recent years we can find in media lots of evidence of information linkage from system that had much higher security measures than an average hotel.
  • Measuring the performance of cloud-provided services is another challenge for the hotel management, primarily due to the lack of measurement standards.
  • While investigating the previous knowledge about the other system solutions, hotels in Group A have claimed lack of information about the cloud technology and its solutions.
  • Even though IT stuff in these hotels has some basic knowledge about it, it is still not enough to convince the other managers about its benefits. Therefore it may be concluded that, besides trying to overcome the above mentioned challenges, developers of cloud based solutions to hotels should also work hard on training the potential clients about the positive aspects and correct usage of cloud technologies.
  • Lack of measurement standards for cloud-provided services in general as well as for hotels is another important limitation due to which qualitative research was conducted. Authors’ recommendation is that academicians should focus more on topics of cloud computing, cloud solutions for other business operations and on defining measurements standards for cloud services.
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    This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.
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2019 Hotel Accounting Trends Are All About the As | Hospitality Technology - 1 views

  • From an industry perspective, the next chapter of hospitality accounting will be all about the three “A’s”: apps, automation and analytics. Faced with greater demands in 2019, hoteliers will be forced to find new forms of automation to speed up financial processes and improve visibility on the backend, while enticing guests to utilize mobile apps through enhanced personalization on the frontend.
  • Mobile app reporting not only streamlines efficiencies and allows easier access to data, it also allows today’s hotelier to be more agile. GMs and other personnel can be on the go and still have KPIs, productivity data and real-time stats in the palm of their hand.
  • Good data supports good management. As more guests tap into hotel apps on the front end, hoteliers can track, analyze and adjust their offerings on the backend to meet guests’ needs, all while supporting a business synergy and strategy that makes sense.
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  • Increased automation will remove manual workloads and streamline processes. Putting the right industry-specific accounting software in place will be a game-changer for hotels looking to pinpoint inefficiencies and significantly reduce expenses across property lines.
  • During the next wave of hospitality technology, more and more hoteliers will recognize the power of analytics and adapt their strategy accordingly. Smart operators will seek out the most versatile technology on the market to collect and store information through data warehousing, which enhances data mining, analytics reporting, decision support and business forecasting.
  • Hotels have already begun replacing front-desk employees with apps, robots and automated kiosks. As a result, finding high-quality labor (at a reasonable cost) is no easy task.
  • As we continue to live in an increasingly customized world, hoteliers will seek targeted accounting tech partners to replace one-size-fits-all solutions.
  • Apps/AI Over the last decade, the hospitality industry has developed a fixation on mobile technology that has revolutionized hotel management. In the next phase, this trend will continue with full force—and any service that is currently delivered using pen and paper will eventually make the shift to mobile.
  • Hoteliers are already using their mobile apps for real-time data analysis, allowing them to make informed decisions whether they are on property, near their work areas, in the field or on the fly.
  • Predictive analytics and forecasting tools will continue to allow management teams to better anticipate and adjust decisions to meet future guest needs without sacrificing bottom-line results.
  • While there has been significant introductions with regard to guest-facing apps, and apps focused exclusively to enhance the guest experience, the untold value in mobile apps, for the operator, is behind the curtain
  • Automation Rising demands from guests will require hotels to be more responsive than ever. To keep up with the pace, managers will need to access an array of critical information on-the-fly, from in-house guest preferences to upcoming reservations, restaurant volumes, spa bookings and so forth—with automatic alerts set up that notify staff members when there’s a deviation from the plan related to forecasts or scheduling changes.
  • By combining varied data sources into one centralized location, or data warehouse, an API-powered data system will provide a holistic snapshot of entire portfolio raw data into a user-friendly format with gauges, dashboards, trendlines and more to equip hoteliers with the answers they need to impact bottom-lines.
  • Analytics The phenomenon of “big data” has infiltrated the professional world, spanning industries and transforming all facets of business, from accounting and operations management to marketing and business development. No longer bogged down by paper and binders, today’s hoteliers can access numerous data sets at every turn, from STR reports to PMS documents and guest satisfaction surveys.
  • On a micro level, big data will help property managers faced with countless day-to-day decisions make more informed choices on the floor, from keeping track of labor expenses to assessing the cost of a new light fixture.
  • On a macro level, corporate and regional managers will have the extended oversight necessary to ensure the right decisions are made at every level of the company from the ground-up.
  • And finally—partnering with a hotel-specific provider will continue to be invaluable for hoteliers to speed up their internal processes, minimize investment, reduce errors, and increase overall performance to make more informed decisions on the horizon.
  • the next chapter of hospitality accounting will be all about the three “A’s”: apps, automation and analytics.
  • Apps/AI
  • this trend will continue with full force—and any service that is currently delivered using pen and paper will eventually make the shift to mobile.
  • significant introductions with regard to guest-facing apps, and apps focused exclusively to enhance the guest experience, the untold value in mobile apps, for the operator, is behind the curtain.
  • Mobile app reporting not only streamlines efficiencies and allows easier access to data, it also allows today’s hotelier to be more agile.
  • interact with and enhance the guest experience by being more available and more attentive on the floor. Removing the chains and restrictions of the desktop and expediting report compilation, hoteliers can truly begin to refocus on delivering the best experience possible without worrying about becoming mired in the weeds of business ineffeciencies.
  • Predictive analytics and forecasting tools will continue to allow management teams to better anticipate and adjust decisions to meet future guest needs without sacrificing bottom-line results.
  • Good data supports good management. As more guests tap into hotel apps on the front end, hoteliers can track, analyze and adjust their offerings on the backend to meet guests’ needs, all while supporting a business synergy and strategy that makes sense.
  • Automation
  • managers will need to access an array of critical information on-the-fly, from in-house guest preferences to upcoming reservations, restaurant volumes, spa bookings and so forth—with automatic alerts set up that notify staff members when there’s a deviation from the plan related to forecasts or scheduling changes.
  • Increased automation will remove manual workloads and streamline processes. Putting the right industry-specific accounting software in place will be a game-changer for hotels looking to pinpoint inefficiencies and significantly reduce expenses across property lines.
  • Analytics
  • Smart operators will seek out the most versatile technology on the market to collect and store information through data warehousing, which enhances data mining, analytics reporting, decision support and business forecasting. These capabilities will result in increased efficiencies, reduction of expenses and improvement of overall performance and profitability.
  • Over the next five years, the advantages of having a big data strategy will be infinite. Hoteliers who decide to apply big data in a meaningful way will reap the rewards in every facet of their business, from sales and marketing to guest satisfaction. On a micro level, big data will help property managers faced with countless day-to-day decisions make more informed choices on the floor, from keeping track of labor expenses to assessing the cost of a new light fixture. Using consistent data monitoring and evaluation, hotel teams will be able to deliver a higher level of service while making informed strides every day.
  • Technology and Labor
  • Effective labor management technology can help proactively notify management when there’s an issue and eliminate overtime before it happens to ensure that guest satisfaction remains high while balancing profitability. Mobile and dashboard data related to key functions that consume labor will become the GM’s best friend.
  • finally—partnering with a hotel-specific provider will continue to be invaluable for hoteliers to speed up their internal processes, minimize investment, reduce errors, and increase overall performance to make more informed decisions on the horizon
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    Accounting trends in the hospitality industry are always evolving with technology. Hotels are looking for technology that will catch their data and analyze it all while delivering it in a more user friendly app. Apps, Automation & Analytics are the A's of hotel accounting and technology.
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    Currently, accounting is about three different things. First, there are apps. Apps can be used to help hoteliers make informed decisions based off the analysis of real-time data. They are able to make these decisions from basically anywhere. Second is automation. Automation helps get rid of the looming manual workloads most hotels endure. The third thing is analytics. In today's hospitality industry, hoteliers are able to access data sets from wherever they may be. According to this article, apps, robots, and automated kiosks have already started to replace front-desk employees.
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    Accounting cannot be without data. In my opinion it is mainly about data analysis. With automation and analytics, it will be more reliable and descriptive. Apps helps mainly in its portability and time efficiency.
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    The article talks about three future trends called A's - apps, automation, and analytics. It makes examples of their function and works. In my opinion, the A's can use in any industry, not only in hospitality. They can help us work more efficiently and shorter working hours.
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Disney Taps Contactless and NFC Technology as it Seeks to Connect Customers to Its Fant... - 0 views

  • Perhaps most valuable for Disney is the personal information it hopes to collect from use of the wristbands and from the Web site and app, on an opt-in basis. Personal information could be encoded on the chip of the MagicBands, allowing, for example, Disney employees to greet young visitors by name, according to published reports. The costumed employees might have a hidden contactless reader, though the bands reportedly will store “no personal identifiable information,” Disney reportedly said.
  •  
    The article highlights the dramatic change that Disney will effect to increase customer service at the theme park using the Near- Field Communication technology (NFC). This technology which is presently been use by hospitality firms and other industries will allow Disney to eliminate the need for room keys, credit cards, and paper tickets. Customers will be given a wrist band which will be tied to the Disney websites and all accounts numbers and IDs created on the website will be embedded in a chip that is also embedded in that wrist band. All you will need to do is just give it a tap and boom! You are given access to rides, movies, restaurants, kiosks and other attractions within the park. According to the report this saves customers and Disney tremendous amount of time but the real deal behind this is to gather more personal data about customers, and track all the activities you engaged in plus the things you bought. Personal information could be encoded in the wrist band so that an employee or even mickey mouse could greet you by name. All this technology sounds very good but what if I lost my wrist band and it gets in the hands of someone else. The article states that the wrist band can be remotely deactivated if lost or stolen. You and I know that when you having fun at Disney no one will be looking at their wrist every five minutes to see if a wrist band is still in place. If someone found my lost wristband and I notice two or three hours later who will be responsible for all these charges racked up by someone else? I really like this technology because I hate having to wait in long lines; anything that would make my life easier I will pay for it. Having said that I do believe that there are facets of this amazing technology that still needs to be tweaked.
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Why sustainability should be a core subject in hospitality management | By Arturo Cuenl... - 0 views

  • The CEO of Scandic hotels Ronald Nilsson prognosticated in 1994: "Tomorrow's market is about mutual values.
  • These hotel groups strive to accomplish their key performance indicators such as reducing energy and CO2 emissions, reducing water consumption or waste going to landfill.
  • "No complex, evolving, and self-adapting organization can be adequately understood merely though analysing its parts and ignoring the full system.
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  • And, of course, sustainability still needs to fulfil the classic economic axiom: to offer great value for money.
  • Hospitality practitioners consider it essential that hospitality management educators provide students with a more realistic view of the industry in addition to the technical skills and knowledge essential for careers in the industry.
  • the environmental dimension: how can we minimize environmental impacts in our organization? (2) The economic dimension: how can we maximize our economic profit? And (3) the social dimension: how can we maximize the social well-being of all stakeholders?
  • The interesting thing about hotel companies that are more sustainable is that they are better capable of attracting and retaining talent.
  • Employees work together with managers to improve and innovate in social and environmental actions.
  • However, though sustainability is about improving company image, it should not be seen as involving only one specific department or consisting only of isolated actions. It must be established as a core value within the company, as a part of its DNA
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    This article touches upon why it is so imperative for sustainability practices to be taught in the hospitality industry. It talks about how the next generation to come will not be able to tolerate today's world's insensitivity to the environment. Sustainability has shifted from a want to a must. Many big name hotels, like Marriott, have set high goals to reduce their environmental impact. They have key performance indicators like reducing energy use and the level of CO2 emissions to help aid the Earth's environment. The goal should be to have zero CO2 emissions and zero landfill waste, but this is a goal that will take time to reach. Profits should not be the only thing businesses are interested in. Sustainability should be included in the training process of employees within the business whether they be in customer service, kitchen or marketing...everyone can help save somewhere. Sustainability has become the new management dimension, right along with providing memorable experiences and providing good service. It has been shown that companies who practice sustainability in the workplace have a lower turnover rate because the employees know they are working towards a greater good and are given a sense of purpose.
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