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The article gives a brief introduction of new developments f POS system in retail industry and how retail gain new benefits from that improvement. From the news, we can see new POS system has been improved for retails by reducing labor costs and increase impulse purchases both in store and on-line. For instance, new self-servce POS system in supermarket enables cusotmers to handle self check out reducing time of waiting for cashiers to check. What' more important this new way of checking out make supermarket hire fewer employees to deal with customers' checks. Another example is new electronic ads of recepits which promote sales of other products while customers most of time will pay attention to recepits information inseading of watching traditional ads for longer time.. As more and more websites install new pos systems, customers presents more perference of this new way of shopping online. I believe that when more and more technology come out and be applied into our life, they will definitely effects the way of life we living as they can provides us with more conveneients to our life.

Hotels chains as well as independent hotels are using retargeting as a way of making internet advertising campaigns more effective. According to the article one hotel brand said that the average returns of investing in retargeting are between 5-1 and 10-1. Retargeting helps companies to keep advertising to prospective clients even if they have already leaved the page. Advertisements are displayed to users as they visit other sites. According to John Hach, VP of e-marketing solutions for TravelClick, hotels are looking for ways of making advertisement more efficient and what better way of doing this by already knowing who is interested in your product. One of the main advantages of retargeting is that with a small investment and specific information hotels can give the impression that they are advertising through the entire internet. Although there are different media companies that offer retargeting, Google is the leader. Trough Google AdWords a code can be built in a website and when a customer leaves the page a cookie is installed showing they visited the page. After that the user is shown ads that are part of Google Display Network.

I'm trying to understand the re-targeting method explained here. So once the user leaves a webpage Google's 'AdWords' sends them an ad based on key words from the page they just left?

In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry

In this weeks reading, the article, "Why Investing in Hospitality Technology is Investing in Good Business", mentions how due to the economic downturn hotels have turn to cutting technology and staff levels as a method to minimize costs, yet this is a recipe for disaster, if not conducted adequately. Technology is continuously evolving, it is important to make decisions regards IT investment that will be useful in the coming 3-5 years. Technological infrastructures should operate to facilitate a process or procedure for the overall benefit of the hotel, rather than take a day-by-day approach. In an ever-demanding industry, it is critical for hoteliers to be adequately prepared with automated systems, reducing if not eliminating important manually conducted tasks which are damaging the operations of the hotel due to the lack of real time information which will help revenue maximization. In moments of recessions, companies minimize their cost reducing what is foreseen as unnecessary such as IT investment, yet is important to maintain a level of preparation and not losing the opportunities presented by the market.

Hotel owners and managers are putting eyes on technology in the hospitality industry slow recovery period. All pundits agree this method can bring some recovery. The international hotel organizations have made many plans of improving investment in technology and staff. Progressive hospitality organizations have updated and invested in new technology and training, change the industry requirements and market. Before investment, the most important is to look at what operational efficiencies the technology can bring and how the technology will benefit the hotels. There are many technologies are good choices for investment, such as Revenue Management Systems. This technology is efficient and can help hotels track historic data, forecast future demand and so on. We also need to technology is changing all the time. So this is a big challenge of managers to make decisions for a long development. We also need to realize that the hospitality industry is changing, strategies will not always be applicable to new, unique situations. It is important for hotels to increase advantages in the competition.

Those hotel groups that fail to recognize the speed of change in technology and what this can bring to the business will find themselves significantly under prepared when the market starts to strengthen. While "its never too late" to act - there is a significant opportunity cost in doing nothing or worse still, cutting technology out of the day to day operations. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facility(s) are able to effectively maximize their ongoing revenue capability now and into the future.

The Peninsula Hong Kong has launched a $58 million dollar renovation to get up to date with their in-room technology.  They have chosen to add touch screen tablets to each room.  These tablets will control all functions of the room.   They have also added a dvd library of 3D movies that you can watch on their new in-room HDTVs.  You can switch room modes at the click of a button.  They have added VOIP calling from the rooms as well.  This is a huge upgrade and they have become relevant in the tech world.

Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...

Fake news, fake marketing claims, fake influencers, fake customer service. So much of this fakery is funded through advertising, and biggest thing they sell is fake traffic.

Second, there are scrapers that take original content from one site and put it on others as well as take customer lists, contact information, and other valuable data. Third, spammer bots are used to drive Internet traffic to spammer websites. Finally, marketers are most concerned with click bots. This is a relatively new type of ad fraud and that click on performance-based and PPC ads that drive up the cost of this type of advertising.

SUMMARY: With the rise of Aritiial Intelligence and computer algorithms/programs it becomes more apparent that emarketing is under constant threat of fake traffic and analytics. Over half the internet traffic is being used by bots. Marketers must invest in tools to fight fraudulent traffic. Anti fraud and tracking platforms can be utilized to combat fradulent traffic. If there is money in fake traffic, the bad bots will constantly create problems creating fradulent traffic. Marketers have to stay vigilant and informed about new threats to their emarketing campaigns so money isn't being spent on bad bots/fradulent traffic.

Hotels are constantly trying to find ways to make their guests safer. In an article written for Hospitalitynet Renaissance Toronto Downtown Hotel upgraded their guestroom security by adding advanced RFID solutions. This hotel is located in the Rogers Center which is home to the Toronto Blue Jays which sees a lot of high-profile guests. "By upgrading its previous ASSA ABLOY Hospitality-based room access platform to include VingCard Classic RFID door locks along with the Visionline locking solution, the property ensures against the latest security threats while offering state of the art convenience". By adding this technology, the hotel gains "a contactless solution that provides the latest in anti-cloning technology". This technology has proven itself as the future technology for hoteliers. The online-based security access platform allows guests to be re-assigned to different guestrooms or extend their stay without going to the front desk. The visionline feature also allows guests to use their same keycard at different area in the hotel. This reduces cost as it eliminates the need for multiple keycards. The VingCard Classic RFID door locks along with the Visionline locking solution sets the bar for guest security and increase the guest experience.

Global Distribution System (GDS) is a system operated by an organization that empowers automated exchanges between travel specialist organizations for mainly airlines, lodgings and vehicle rental organizations and travel agencies. Travel agencies generally depended on GDS for administrations, products and rates so as to provision travel related administrations to the end consumers. A GDS can connect services, rates and bookings uniting items and services over every one of the three travel segments: i.e., aircraft reservations, hotel reservations, vehicle rentals. The biggest global distribution framework is Amadeus. GDS is not the same as a PC reservations framework, which is a reservation framework utilized by the specialist organizations also known as vendors. Essential clients of GDS are travel specialists both online and office-based to reserve spot on different reservation frameworks kept running by the sellers. GDS holds no inventory; the inventory is hung on the merchant's reservation framework itself. A GDS framework will have constant connect to the merchant's database. For instance, when a travel office asks for a reservation on the administration of a specific carrier organization, the GDS framework courses the demand to the proper aircraft's PC reservations framework. This empowers a travel specialist with an association with a solitary GDS to pick and book different flights, lodgings, exercises and related administrations on every one of the merchants working in a similar course who are part of that GDS network. There's no uncertainty that global distribution frameworks will have an imperative influence in the travel landscape for a long time to come, yet their conventional job is changing and being tested by every one of the progressions occurring in the travel business. While such changes will affect the future development open doors for global distribution frameworks, there will keep on being a job for them as they advance to address the issue

"Indeed, consumer-facing technologies were the highest priority for the surveyed cohort of IT professionals. The other important areas of tech upgrades are adding bandwidth to on-property systems (especially as the industry trends towards personal content consumption), and preparing for the upcoming shift in North America to the chip-and-pin technology. Screen Shot 2015-01-26 at 12.12.53 PM The rise of mobile payments also poses a technology quandary to hotels, as there are currently competing standards without a clear winner. The reality of multi-brand mobile payments is also that there will likely be several winners, and guests might wish to pay via a variety of mobile-first payment systems in the near future. Migrating to the cloud continues to be a priority for many respondents. Services across the boar are being transitioned from on-property to the cloud, including PMS (15% moving to cloud), sales and catering (14%), POS(14%) and CRM (12%). The security of this data is obviously also a concern, with many hotel technologists seeing securing data as a clear priority. As the shift to cloud-based services continues, hotels must spend more money on security to prevent breaches or other embarrassing lapses. Mid-tier brands are the most likely this year to see an increased focus on security, investing 10.39% of budgets in security and PCI compliance. That's compared with only 6.87% last year." Hotels are investing in technology to better serve a more tech savvy consumer. By adding systems who cater to mobile devices and mobile computing, hotels are expanding their customer base. A transition has even begun to cloud based services.

What are the benefits of integrating a web based PMS? if you are looking to run a hotel, then you should take into consideration the added pros with adding a PMS. To begin, you will be able to stretch your capabilities substantially. One of the best qualities of a web based PMS is the mobile accessibility it offers. A manager can use their mobile phone to access reservations, or any other feature that the system offers. This can be a great advantage for operations. In addition, it saves time. Rather than having to spend hours and payroll on paperwork, you could simply have paperless reports and documents. Lastly, and one of the most important aspects, it saves costs. You have one system to control everything, rather than independent programs. You eliminate the need to upgrade hardware and software. You eliminate commission based reservations. A mobile PMS is something that a hotel manager should consider, when thinking of ways of improving operations

The article expands on the topic from this week because it discusses how there are other technology throughout the world that adds to the pollution on the planet. For example, cars contribute to the poison getting leaked into the atmosphere because when they are discarded and not used they tend to melt from the sun and then rain water washes it into the ocean and lakes where it gets consumed by animals. Also adding technology to farming has made life useful but also added to the pollution on the planet because of the toxic chemicals being used to repel insects from the plants and China has deliberately decided to ignore health standards just to mine and sell rare-earths cheaply.

Since we spent time discussing both the positives and negatives of utilizing an electronic restaurant menu, this article primarily focuses on six positive things about utilizing electronic menus. One positive thing I did not even consider is that it allows for people that speak different languages to communicate what they want better since they would have a menu that is in their native language. It also makes updating the menus much easier on the restaurant owners because everything is online which makes adding and deleting items much easier overall.

This was light, I wonder why they never mentioned Chain Wide deployment as a key benefit? Imaging instantly changing all branch menus (adding/removing/editing) instantly across hundreds or thousands of stores...that is powerful.

A very straight forward article highlighting various benefits of the eMenu. Namely the: Visual Formatting (Pics easily added). Increased Order Accuracy. Easier to Update (edited in practically real time). Additional Information (ie. nutritional information etc. can be easily inserted as opposed to a traditional menu) Upsell Items Automatically (ie. recommend paired dishes automatically). Mutiple Languages ( save cost, while increasing the number of potential customers).

In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.

I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.

This paper was published in the International Journal of Retail & Distribution Management. A study done "in-store proximity marketing: experimenting with digital point-of-sales communication". At the time of the study, 2017 people were not very engaged in the advertise or promotion offered. Maybe with the updated technology of 2021 Proximity marketing can be more effective.

This article is interesting because it discusses how Bed Bath and Beyond placed an internet advertisement marketing their offline shopping experience which is what drove the customer to actually visit the store in order to purchase the item that they have been searching for on the internet. Which made me rethink how I viewed in person retailers because I thought it would be a matter of time before they ceased to exist but in reality it just depends on how they market themselves to consumers on the internet, just by marketing their "offline experience" on the internet as an ad persuaded someone to actually visit the store to gain the experience and the product they were originally looking to purchase online.

This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!

Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.

The overcharge nightmare of an establishment and their quick response to guests has led Sacred Rose Festival to scramble in response to outraged customers. The festival has shared the error came with the systems configuration and are PCI compliant with no exposure to breaches or fraud, but one would venture a guess there is more to this story.