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yiran DING

Using Technology for Event Promotion | Current Event Planning - 0 views

www.lmgprograms.org/technology-for-event-promotion

technology event promotion

shared by yiran DING on 02 Apr 13 - No Cached
  • yiran DING on 02 Apr 13
     
    Using social media for event promotion. And it could be beneficial to assign a person to be in charge of these media. It could bring better confidence of customers of the company.
Sasha Bravo

'Greenest' Super Bowl Offsets 3.8m Pounds CO2 · Environmental Management & En... - 0 views

www.environmentalleader.com/...r-bowl-offsets-3-8m-pounds-co2

shared by Sasha Bravo on 07 Feb 13 - No Cached
  • “greenest” Super Bowl in the game’s history, the New Orleans Host Committee says it will donate carbon credits to offset some 3.8 million pounds of CO2 emissions, among other sustainability initiatives.
  • In addition to offsetting the Super Bowl’s energy impact, all major venues offered recycling, and the Host Committee teamed up with the Green Project and Repurposing NOLA to reclaim Super Bowl banners, displays, signage and other promotional items, which will be manufactured into tote bags
  • wallets, shower curtains and other souvenir items.
  • ...6 more annotations...
  • The Super Bowl offered free bike valet parking services through a partnership with Entergy, Bike Easy and the Downtown Development District. Additionally, these groups offered a bike share pilot program during Super Bowl week, with bike checkouts at several downtown locations.
  • As of January 11, NFL fans had pledged CO2 reductions totaling more than 21 million pounds of avoided greenhouse gasses
  • In other efforts to “green” the surrounding community, the New Orleans Host Committee teamed up with Hike for KaTreena on an urban forestry initiative to plant or give away 7,000 trees, exceeding the previous Super Bowl record set in Dallas by 2,000 trees.
  • The San Francisco 49ers
  • announced in late January that they have partnered with the Santa Clara Stadium Authority and NRG Energy to help the team’s new facility become the first professional football stadium to open with LEED certification
  • and the first zero-energy sports venue in California,
  • Sasha Bravo on 07 Feb 13
     
    this is a good article that goes over some trend changes in events, such as the Super Bowl, with regards to green initiatives. the Super Bowl committee developed a list of programs to make the event more sustainable; donating carbon credits, recycling, free bike programs, and more. I specially found it interesting that they recycled all the promotional material by collecting it and making it into other consumer products such as bags and wallets. I've always wondered why events as big as this one dont have recycling programs for the incredible amounts of wasted promotional items. When you think about it, not only does this help reduce waste but also helps generate some revenue from the products that are eventually sold. The article also shows that this trend seems to be happening at all levels from the committees, to the teams, and even the consumers! 
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Jia Kim

How Email Marketing Can Help Local Restaurants | StreamSend - 0 views

www.streamsend.com/can-help-local-restaurants.htm

shared by Jia Kim on 12 Nov 13 - No Cached
  • Indeed, the relationship between local restaurants and email marketing is a win-win for all involved. Most local restaurants don't have the budget to advertise on local television or radio, never mind nationally, and the days in which the local newspaper was a reliable advertising option are long gone.
  • declining readership of newspapers–as well as their shrinking ad space–means any ads placed there will almost surely go ignored by the target audience.
  • affordable for restaurants of all sizes and can be managed by anyone with a minimal amount of computer experience. There is no need to hire anyone to handle email marketing for local restaurants.
  • ...3 more annotations...
  • details about the restaurant's special promotions
  • unobtrusive local restaurant and email marketing messages
  • Email marketing for local restaurants is a savvy way for these "Mom and Pop" establishments to overcome the advertising advantage
  • Jia Kim on 12 Nov 13
     
    This article is about how email marketing can help the local restaurants. Local restaurants generally do not have enough budget to advertise on local television, radio, or newspapers. Local restaurants would make most of the Email marketing that could overcome the advantages of chain restaurants' expensive advertisement. The Email marketing strategy is affordable for all sizes of restaurants and does not need IT specialist. So, there is no need to hire IT specialists. Anyone who has minimum experience of computer can deal with managing Email marketing. The Email marketing benefits the potential customers also. The potential customers are able to know the detail about the menu and promotional contents when they check their email. Even they are not going to go restaurant right away, they could remind the promotion and information on their mind and retrive the mail before planning to go restaurant. Email marketing is one of the savvy ways for the local restaurants, and mom and pop properties that want to target more potential customers with efficiency.
Godelieve Olibrice

SMS Marketing For Hotels and Spas - 0 views

marketing.anchormobile.net/...-Marketing-For-Hotels-and-Spas

shared by Godelieve Olibrice on 17 Nov 13 - No Cached
  • Mobile Marketing as a Service Blog
  • SMS Marketing For Hotels and Spas
  • SMS mobile marketing
  • ...13 more annotations...
  • can be used for so many different types of businesses, hotels and spas included.
  • SMS mobile marketing is already being integrated into many hotels' and spa's marketing strategies, and it is working for them. It improves customer service, encourages customer loyalty, and promotes bookings of rooms,
  • maintain a long and lasting relationship with your customers, and increases the likelihood that they will return to your business
  • restaraunts, and spa treatments
  • Using SMS marketing to communicate with customers not only increases the
  • amount of contact you have with your customers, which leads to more revenue, but your contact becomes much
  • more personal to the customer, since they are communicating with you through their mobile phones as opposed
  • to them seeing your marketing through more traditional marketing channels (television, radio, billboards,
  • newspaper ads, etc.)
  • SMS mobile marketing is CHEAP
  • it's way more effective!
  • statistics and surveys show that people open up and
  • respond to text messages quicker than any other medium! (Within 4 minutes to be exact.)
  • Godelieve Olibrice on 17 Nov 13
     
    This is an interesting article about the benefits of SMS marketing for hotels and spas. While SMS marketing have been adopted by other industries, the hospitality and tourism sectors have not taken full advantage of this fastest e-marketing tool. SMS marketing is considered non evasive faster, cheaper and increase the relationship between you and the guests. Moreover, SMS marketing help to promote your special events, offers and the customers have them readily available in their smartphones. In conclusion, SMS marketing can increase the hotels or spas revenues as more people have access to SMS message and will take advantage of the promotions that the hotels or spas are offering.
Yudika Claude

Nat Geo's Hotel Industry Initiative - Clapway - 0 views

clapway.com/...e-hotel-industry-initiative123

green initiative natgeo industry hospitality

shared by Yudika Claude on 20 Jan 15 - No Cached
  • The hotels underwent a rigorous vetting process that was designed by Nat Geo Travel to satisfy their aims of offering a truly enriching guest experience while at the same time upholding the cultural and natural heritage of the property as well as further integrating sustainable tourism practices on a more permanent basis.
  • Would this hotel property provide its guests with a sense of unique design and appearance that honors the cultural heritage and the surrounding environment in which it is located?
  • Do guests have ample opportunities to enjoy elite hospitality services and chances to avail themselves of activities that promote lasting interaction with locals and the environment?
  • ...1 more annotation...
  • How committed is the hotel property to protecting cultural and national heritage of its site and to conservation and green operations? And is there an active inclusion of the local communities in the hotel’s overall mission?
  • Yudika Claude on 20 Jan 15
     
    National Geographic designed a rigorous program to select the hotels they felt were aiming to satisfy guests while promoting the natural and cultural heritage of a region, as well as focusing on the environment.  This is a short article that briefly describes the selection process and lists the hotels that have "passed the test".  I found the three main questions posed by NatGeo to be very pertinent.  I am sure that as NatGeo launches the promotional campaign for the properties that made the list, others will want to join this select group. These other lodges and hotels will thus adjust their practices and policies, and essentially become greener and more focused on protecting and sustaining the environment. 
bbguy09

McDonald's Big Mac ATM | PYMNTS.com - 1 views

www.pymnts.com/...mcdonalds-big-mac-atm

Hospitality Technology Software Hardware App Mobile POS Self-Service Twitter Marketing Cross-Platform Promotion Millenial

shared by bbguy09 on 06 Feb 17 - No Cached
  • Between 11 a.m. and 2 p.m., the Big Mac ATM will dispense two new sizes of burger
  • In lieu of payment, hungry customers will “pay” with their Twitter handles and get a free lunch.
  • We’re still pretty far from robot chefs, and restaurants still need human staff to cook and serve the food (not to mention they’re needed to maintain the machines).
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  • inexpensive and multifaceted marketing tactic
  • 77 percent of North American customers ages 18 to 34 want or expect mobile ordering at fast-food restaurants
  • 79 percent of consumers agreed that restaurant technology improves their guest experience
  • adding ordering features onto its relatively new mobile app
  • experimenting with delivery
  • self-service kiosk ordering, digital smart menu boards, custom-order options and even table service
  • the company is banking on big tech changes
  • it allows McDonald’s to get its products out there and its tech message across without shelling out big marketing bucks that could be better spent on ramping up its other tech offerings and initiatives
  • bbguy09 on 06 Feb 17
     
    McDonald's has consistently been "beaten to the punch" by its competitors regarding the use of technology in its restaurants, and it has shown in an overall 10.4 decrease in foot traffic from its peak. In a cross-promotional attempt to advertise its new menu offerings while connecting with a younger (i.e. Millenial) market to show off their increased technological offerings (e.g. mobile ordering, digital smart menu boards, self-service ordering kiosks, and even delivery), McDonald's set up a Big Mac vending machine in Boston's Kenmore Square that dispensed burgers in exchange for a video posted to the consumer's twitter account. This multi-facted marketing technique allowed them to deliver their tech-driven message to potentially several hundred new consumers for every burger that was dispensed. This is a highly cost-effective marketing strategy that will allow McDonald's to focus its resources on continued development of the tech solutions that the event is aimed at promoting.
lismarycedeno1

Beaconstac's Beacon Tech Helps Hotels With New Marketing Opportunities - 0 views

guestexperience.wbresearch.com/w-marketing-opportunities-ty-u

beacon tech marketing hotels proximity

shared by lismarycedeno1 on 04 Oct 19 - No Cached
  • Bluetooth low energy beacons.
  • can activate when a mobile user approaches, delivering information directly to their smartphone.
  • Beacon marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations,"
  • ...13 more annotations...
  • triggered by a tiny hardware device known as a Bluetooth beacon. These devices transmit location-triggered rich notifications to smartphones nearby."
  • Beaconstac is bringing it to the hotel industry to help create new guest experiences for traveling consumers.
  • 38% of millennials travel for work, compared with 23% of GenXers and 8% of baby boomers.
  • approximately 90% of a guest's vacation time is spent outside the hotel environment.
  • Beacon technology can help by delivering relevant information directly to guests' smartphones, alerting them to events occurring within the hotel grounds, and thereby increasing the chance of keeping them on site where they are more likely to spend money with you rather than others.
  • Beaconstac's solution has far more potential than simply promoting revenue opportunities, and the innovative beacon technology can help drive even more exciting guest experiences.
  • the tech can be deployed at the check-in desk to great effect and make the whole process far more streamlined and convenient for guests
  • Bluetooth beacons can activate when they detect a guest waiting and invite them to check in via their smartphone.
  • app can automatically retrieve their reservation details, saving the need for fumbling around for reservation numbers and other paperwork.
  • Bluetooth beacons can also coordinate to geolocate the guest within the hotel and help them find their room.
  • beacon technology can then turn on the lights and activate in-app controls to help the guest navigate their in-room technology. The app can also promote the room service food and drink menu, as well as the entertainment and facilities information most pertinent to the customer based on their profile.
  • beacon technology can work in reverse and help the guest seamlessly navigate the checkout process, without having to hand in any keys or line up at the reception desk. It can even offer special rates or other promotions
  • Beaconstac's technology has great potential to create futuristic guest experiences in the hospitality industry, and the push notifications it generates result in high open rates amongst customers
  • lismarycedeno1 on 04 Oct 19
     
    Beaconstac is bringing beacon technology to the hotel industry to help create new guest experiences for traveling consumers. The technology will help by providing more convenience to the hotel experience and has far more potential than simply promoting revenue opportunities.
Luis Valdivia

Reasons to Switch to a Point-of-Sale System - Business 2 Community - 1 views

www.business2community.com/...-point-of-sale-system-02068645

shared by Luis Valdivia on 20 Jun 18 - No Cached
  • As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales
  • If you are currently using a traditional cash register, making the switch to a point-of-sale, or POS, system could help you to manage your business in a more streamlined manner while taking advantage of more opportunities for increasing your bottom line.
  • POS systems are comprised of computer software and a hardware network that work together to record sales as they occur
  • ...11 more annotations...
  • reasons to consider making the switch to a POS system
  • Identifying the Reason for Inventory Shrink
  • With a POS system, it is possible to automate a variety of functions.
  • Identifying which products have been marked down and then accurately recording those discounts can be a headache for many retailers
  • Making Markdown Management Easier
  • Maintaining Control When Away
  • Tracking Promotions More Successfully
  • Prices Remain Consistent Across Locations
  • Improved Customer Service
  • More Efficient Use of Personnel
  • Improved Employee Management
  • jireh93 on 20 Jun 18
     
    In this article, it basic discussed some of the key points of business switching to a point of sale system and why it would be beneficial. One reason was to prevent shrinkage. With a POS system, sales are automatically recorded during every checkout which help to maintain inventory numbers. Another key point is that POS systems are beneficial to owners who may have more than one store. This allows for business owners to have accurate pricing across all locations and it improves customer service as well. For example, if your store is out of particular product, you can sue the POS system to check which nearby locations have the product that the customer may be looking for. Lastly, POS systems have also been proven to be a great asset for making sure your business is operating effectively and efficiently. While away, POS systems allow for owners to monitor activity such s store performance and sales activity, in addition monitor the performance levels of employees to ensure everyone is staying on task and being productive. So all in all, switching to a Point-Of-Sale system is beneficial and a great move for businesses.
  • Luis Valdivia on 28 Jan 20
     
    The author of this article targets entrepreneurs and explains the need to implement point-of-sale systems in businesses. The author explains that POS systems help businesses to track promotions more successfully and improve customer service, and thus, enhancing customer satisfaction. Besides, the system improves employee management.
  • kaseyfl9568 on 29 Jan 20
     
    Luis, I like this read. It makes some great points of how the investment of a POS is profitable for the establishment. One thing I did not realize that it is great for is to better track sales and promotions. This is an area that could really assist on driving sales with an establishment. If they analyze the data collected, the owner can know if the promotion was worth their wild OR a waste of time. Did it drive business and bring in new and repeat guests? Did it attract loyal customers? Did it help make new customers loyal? This is all information that is collected and can be very useful when using the POS. Thank you for your share.
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

hotelexecutive.com/...tool-to-attract-event-planners

hospitality business technology solution IT hotel mobile marketing event app

shared by da7327 on 27 Jun 16 - No Cached
  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  • ahand019 on 27 Jun 16
     
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  • da7327 on 06 Nov 17
     
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
anonymous

Why You Need Event Management Software - 3 views

blog.bizzabo.com/need-event-management-software

technology hospitality software event management

shared by anonymous on 05 Nov 19 - No Cached
  • events account for the single largest marketing expense for most B2B marketing departments.
  • one of the greatest contributing factors to the explosion of live events is an explosion of innovation in live event technology.
  • event management software (EMS) is a solution that assists event organizers in driving success through all aspects of their events—from event registration and event check-in, to event promotion and reporting
    • anonymous
      anonymous on 05 Nov 19
       
      EMS makes the event planner's job a little bit easier by assisting them and giving them an advanced technological organization tool that helps them plan events.
  • ...19 more annotations...
  • One technology that the majority of these organizations are investing in is event management software.
  • Because event management software integrates all of the tools that an event organizer needs into one platform, it’s easy to work quickly, securely and with more rich insights at the ready.
    • anonymous
      anonymous on 05 Nov 19
       
      It is an all-in-one system that allows them to access anything they may need.
  • Events like concerts or shows would not be a good fit for event management software, as these types of events are focused more narrowly on driving ticket sales.
  • Before event management software, event organizers needed to rely on third-party website building tools like Wordpress or Squarespace for designing their websites quickly
    • anonymous
      anonymous on 05 Nov 19
       
      Event Website Naturally whenever there is an event people will want to go online and check for event details. Especially nowadays with cellphones and the internet it is much faster to go to the website than to call and ask.
  • an EMS should come with a tool for easily creating an event website with a drag and drop builder
  • An event registration tool is used for processing registrations or ticket sales. In the past, event organizers needed to rely on a provider that specializes in event registration.
    • anonymous
      anonymous on 05 Nov 19
       
      Event Registration It is important that this is done properly and in an organized way so that the event won't be a catastrophe or a failed event.
  • This event registration tool also integrates with a variety of other functions so that event organizers can just as easily manage smaller events as they can manage an international event series.
  • Event management software should come equipped with a suite of event marketing tools
    • anonymous
      anonymous on 05 Nov 19
       
      Event Marketing Promoting the event is equally as important because this is how you bring in clients, this is how people will know about the event. Email is a great way to promote your events as it sends the event flyer straight to your clients.
  • the single-most effective channel for promoting an event is email
  • it is not uncommon for event management software to boast their own email marketing tools
  • Some EMS platforms come equipped with additional tools for promoting your event
  • Attendees are looking for increasingly personalized experience that help them feel like they are part of the action.
    • anonymous
      anonymous on 05 Nov 19
       
      Attendee Engagement App People want to feel like they are a part of the event, they want to feel involved. It is also a way for the event planners to know information about their clients.
  • The modern EMS should come with an attendee engagement app that enable attendees to network, communicate with one another, and otherwise take part in your event.
  • In addition to increasing attendee satisfaction and winning over event sponsors, event organizers will also be able to surface rich insights about their attendees’ behaviors and preferences.
  • With all-in-one event management software, organizers can view data in many ways—resulting in more insights and better decision-making.
    • anonymous
      anonymous on 05 Nov 19
       
      Reporting and Analytics With the software, event planners could receive and view data about their attendees in order to make better decisions.
  • Likewise, an event organizer can integrate their event management system with their marketing automation system to send out large emails campaigns that may include, but go beyond the scope of just those who registered at an event.
  • Fortunately, many EMS do come with comprehensive integrations.
  • Events are becoming more prevalent than ever and event management software is what is allowing them to do so
  • the modern event management software does more than just manage events—it empowers organizers to unleash the power of live events and ultimately drive event success
  • anonymous on 05 Nov 19
     
    This article discusses the importance of Event Management Software(EMS).
laboygrisell

Why Event Management Software? 10 Reasons to Get Started - 3 views

blog.hubilo.com/sons-event-management-software

Technology Event Management Software Hospitality

shared by laboygrisell on 22 Jun 20 - No Cached
  • The global EMS market is forecast to grow at a CAGR of 8.42% during the period 2016–2020
  • Event management software is an investment with a definite return.
  • Event management software provides detailed analytics of every digital aspect of your event starting from the event website, event app, registrations, ticketing to overall feedback.
  • ...22 more annotations...
  • Event management software assimilates multiple event planning tasks in one single place. A major plus, in this case, is the time and money that it saves up for the event planners.
  • Why Event Management Software? 10 Reasons to Get Started
  • Why Event Management Software? 10 Reasons to Get Started
  • event website
  • payments online.
  • Event Registration and ticketing– Creation of your event website and event app– Event promotion– Event Networking– Attendee Management– Feedback– Event analytics to track it all
  • networking platform
  • Another benefit of digital check-ins is that it helps in ensuring event security.
  • Every event planner wants his/her event to stand out, to make an impression.
  • Easy answer: customization.
  • very element of your event is customizable. You can design your event website and event app and tailor it as per your brand requirements.
  • Event management software can hand down provide you the value addition of a number of vendors at almost half the cost
  • event management software was created to make planning speedier and more efficient.
  • planning in terms of event website, networking platform, event analytics,
  • Attendees can register on your event website, move on to choose the type of ticket they wish to purchase and pay using the payment portal hosted on your own domain.
  • A QR code is basically a two-dimensional barcode that can be scanned
  • Event management software is the collective term for a wide range of software products used in the management of professional and academic conferences, trade exhibitions, conventions, and meetings.”
  • Making the most of these event analytics can really help you maximize your overall event ROI.
  • Event promotion is one of the most important aspects of event planning.
  • event networking platform feature of the software
  • Event networking platform is a great way to help attendees fulfill their agenda of networking as well as drive engagement throughout the event.
  • Some event management software work on subscription models. This is a great option for event planners who conduct a lot of events within a year. You can create and manage multiple events from a single platform.
  • sharlabrunsvold on 22 Jun 20
     
    Last updated on Feb. 14th, 2018, this article discusses the multiple benefits of event management systems. Event management systems can assist in event registration, promotional efforts, attendee management, and feedback. They are customizable and allow event planners to monitor the event planning process. In addition, they are time and cost-friendly, can track event analytics, and provide an organized way for planners to plan multiple events at a time.
  • laboygrisell on 05 Oct 20
     
    In this article you'll find tips on how crucial is the technology advancement in all types of the events.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Jing Huang

IT, human capital investments boost competitiveness of travel, tourism & hospitality se... - 0 views

www.ameinfo.com/-competitiveness-travel-298730

investments hospitality

shared by Jing Huang on 07 Mar 13 - No Cached
  • Jing Huang on 07 Mar 13
     
    Industry events have been emphasizing the importance of conducting advanced training programs to produce qualified personnel and provide unique services that meet the requirements of travelers and tourists. Greater focus is recommended towards promoting creativity and innovation across the travel and tourism market which is in need of 'travel consultants' rather than just 'ticket clerks,' for example. IT development is playing a vital role across the industry as an effective means to obtain services in a quicker, easier and more reliable manner. Online booking, for one, has received highly positive response from customers and has driven tourism companies and travel agencies to invest in the latest systems and talents to achieve greater customer satisfaction. Bin Mahfouz added that it is vital to adopt advanced IT systems that can support effective and convenient online services. Such systems, he said, promote competitiveness and help meet and exceed customer expectations."Rapid changes and fast-paced digital developments have influenced the Elaf Group of Companies to undertake major investments across the Saudi travel, tourism and hospitality sectors and beyond to keep pace with international developments and resolve competitiveness-driven challenges to reach a wider segment of customers. Some of the areas we are focusing on are the installation of better IT systems, the expansion of our hotel portfolio, and advanced training to enable our personnel to meet the many needs of our customers," said Bin Mahfouz. 
Xueling Wang

QR Codes: Best New Marketing Technology! | Restaurant Promotions | Restaurant Promotions - 0 views

www.restaurant-promotions.com/...qr-codes

emarketing restaurant technology

shared by Xueling Wang on 03 Apr 13 - No Cached
  • Xueling Wang on 03 Apr 13
     
    With the widespread of smartphone,  QR standing for Quick Response becomes a more and more popular emarketing tool. There are several characteristics making these code different from other barcode: Take customers to a website for more information Play a video Deliver a special, personalized message or offer Present a sign-up form for a loyalty club The restaurant owners can make use of this QR code to communicate with their customers and keep them coming back.
mtorres619

Bluetooth Proximity Marketing - How can retailers benefit? | LinkedIn - 0 views

www.linkedin.com/...ting-how-can-retailers-benefit

#hospitalityandtourism #marketing

shared by mtorres619 on 10 Apr 17 - No Cached
  • Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it?
  • Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable.
  • Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.
  • mtorres619 on 10 Apr 17
     
    Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.
mtorres619

Travel and Hospitality: Delivering Safety, Service, Sustainability and Security | SGS - 0 views

www.sgs.com/...travel-and-hospitality

#sustainability #cybersecurity #hospitalityandtourism

shared by mtorres619 on 26 Mar 17 - No Cached
  • mtorres619 on 26 Mar 17
     
    The importance of delivering safety, security, sustainability, and service in the hospitality industry is becoming an important aspect of our society. This article discusses each principle and addresses essential information that can help deliver legendary experiences to guests. As social media and review sites become a way to engage costumers in expressing their overall experiences it is important that you ensure the up most excellent experience in every aspect to create consumer loyalty. * Safety - must be the number one priority in any hospitality business. Any issue that violates the duty of care of any guest should be addressed and taken very seriously to avoid negative affects to the brand. * Service - Excellent and hospitable accommodations is the reason why frequent travelers return to the same establishments. Training your staff to be diligent and welcoming will help promote the brand values. * Sustainability - one of the latest trends is environmental sustainability within the industry. Guests are conscious of the importance of sustainability and want to feel like they are part of the movement by booking hotels that are "Green". * Security - due to the large risks of security breaches any business is susceptible to be a victim of cyber attacks. It is important to promote security by having a proactive and preventive plan in case of a security breach.
diana morales

Negative Effects of the Internet on | eHow.com - 1 views

www.ehow.com/internet-small-businesses.html

shared by diana morales on 15 May 12 - No Cached
  • Small businesses often have a hard time ranking in search engines, which are the number one source of organic consumer traffic.
  • diana morales on 15 May 12
     
    In class we spoke about how the internet has an impact on small businesses and how small businesses are having a hard time being compared to the bigger businesses. This article talks about how they are being ranked in the search engines. When a consumer goes online to search for a product, he or she will like at what the article refers to as an established brand such as hp or dell in computers oppose to smaller brand names which although theyre known theyre being bypassed by these big brand names. The article talks about the "bid per click" bases that business advertisers use to promote on google. This makes it hard for a smaller business to compete with a bigger business because of their promotion level. It is very expensive.
marilyn diaz

7 reasons to switch to a point-of-sale system - 0 views

www.microsoft.com/...to-a-point-of-sale-system.aspx

pos saving tools good reasons system switch

shared by marilyn diaz on 10 Sep 12 - No Cached
  • If you're a veteran retailer, you know the problem: Your inventory doesn't match your tallies. Sales are going unrecorded. Your staff is spending far too much time chasing mistakes instead of tending to customers.
  • These and other snafus suggest that it's time that your business did away with its cash registers and stepped up to a point-of-sale (POS) system
  • A POS system is a computer software and hardware network that records sales as they're occurring; it solves a variety of operational and rec
  • ...22 more annotations...
  • 1. Your "sudden shrink" no longer goes undetected.
  • Rather than wrestling with cash-register receipts at day's end, a POS automates the process of introducing markdowns and, in turn, tracking them accurately.
  • "Almost every modern POS has a receiving and inventory module that, when used properly, can help pinpoint the cause of the shrink."
  • 2. Markdown management is much easier.
  • record any and all sales. Not only does that mean timely and accurate sales tracking, but a POS system also lets you readily identify inventory levels, particularly when what you have on the books doesn't jibe with actual stock.
  • Whether through coupons, special discounts or other vehicles, promotions can be central to attracting and retaining business. Trouble is, managing and reconciling short-term specials
  • a point-of-sale system ensures pricing consistency.
  • The POS store can pretty much tell you to the penny how they did."
  • You may be surprised to discover that you actually run two businesses: one when you're there and its evil twin when you don't happen to be around.
  • 4. You can maintain control in absentia.
  • Many operations suffer in employee efficiency and customer service when the boss is away
  • You simply can't be there all the time,"
  • 5. Your prices are consistent from one location to the next.
  • Nothing can prove more embarrassing than having a customer question why one item has one price at one store, yet a different price at another
  • 3. Promotions can be tracked more successfully.
  • 6. You get many tools in a single package.
  • If you find your checkbook wearing thin from the expense of software and other gear, a comprehensive point-of-sale system may include them in a single package.
  • "Most POS systems have add-on modules like payroll time clocks and customer preference databases
  • 7. You can make better use of your personnel.
  • Little is more maddening to a business owner than watching his or her staff bogged down with inefficient, unproductive responsibilities, from double-checking inventory disparities to seemingly endless cash-register reconciliation.
  • Perhaps the greatest advantage to a comprehensive point-of-sale network is the freedom it can afford your personnel to devote their energy to what genuinely matters the most: helping customers
  • That means they no longer have to be counting, calculating, ordering, and checking cash-register accuracy."
  • marilyn diaz on 10 Sep 12
     
    This article deals with the seven main reasons on why a company should switch to a point of sales system. There are a few different systems for example Microsoft Dynamics Retail Management System. There are seven signs that your business can boom if you consider using pos. POS allows you to always know your inventory going out and in stock. Marking down merchandise is always correct and accurate. Promotions can be tracked more successfully, especially if you have more than one location. You can always have some sort of control, even when the boss is away. The business can also get m multiple tools with pos, such as payroll time clock and customer preference databases. Last, businesses can place their human employees where they really need to be, helping customers.
Wei Ding

Hotels see benefits in Africa's mobile trend - 0 views

www.hotelnewsnow.com/...nefits-in-Africas-mobile-trend

shared by Wei Ding on 25 Jan 12 - No Cached
  • Wei Ding on 25 Jan 12
     
    Nowadays, M-commerce and mobile marketing provide great opportunities in the hospitality industry. Hotels can utilize mobile commerce to hold reservations, promote hotel events, and also can increase general awareness of their rates and services. Currently, mobile technology continues to expand throughout Africa. A large amount of people use smart phones and 2G phones of low cost that allow consumers to surf online. Therefore, an increasing amount of people in Africa are using mobile technology to book reservations and make transactions. Some hotel brands aim to control this market and increase profit. For example, France base hotel group Accor has yet to enter the mobile competition in Africa and start to make a difference. Actually, there are lots of advantages to promote mobile as a channel. On the one hand, it brings lots of convenience to the customer to access all the hotel information and make a reservation wherever and whenever they are. On the other hand, it brings benefit to hoteliers too. The mobile booking process in fact saves online travel agency commissions. Guests can directly book from the hotel instead of from a third party. It can help hotels gain more profit, reduce cost and allow for easy access to hotel reservation website.
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