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The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .

By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.

Changes are coming for New York City hotel workers. A proposal between the Hotel Association of New York and the New York Hotel Trades Council would equip hotel staffers with personal panic alarms. Employees like house keepers are calling for the extra safety measures for fear of being assaulted in a guest room. Concern is also circulating outside New York in places like Sacramento, California. The personal security devices were tested on students at California State University at San Marcos last year. I believe hotels will begin to implement more measures like this in large cities like New York. Similar to airports and large department stores, safety is a major concern. I believe the personal panic button is a great idea for any hospitality space that accommodates a large number of people.

I think this new proposal may draw people's attention to employees' safety issues within the hospitality industry. It is also important for hotels and restaurants to make sure that their employees work in an environment that is danger free and threats free. The panic button can provide the instant location of the staff and once if something goes wrong, the time for rescue will be shorten. It is really a beneficial proposal for the entire hospitality industry.

Pending approval, personal panic alarms would be carried by staff members in all New York City hotels. These panic buttons would be carried by the staff member during their shift so that they are easily and quickly accessible should something happen. Fox News in Sacramento, CA reported that house keepers voiced their desire for more saftey measures to be put in place. Assaults on house keepers may be more common than people think. House keepers tend more often to be women and they tend to work alone or with only one other person. Hotels host many events in which guests may be drinking which in turn creates the potential for violent or inappropriate actions. Not only is the safety of guests important to the hospitality industry but safety of employees is paramount as well. Having personal panic buttons would give house keepers and workers alike more peace of mind should they encounter any uncomfortable or unsafe situation.

The article describes the new IT feature installed in a flagship hotel of Mandarin Oriental Group of hotels - that is a WIFI feature installed into the walls of every guest room. Mandarin oriental New York is known as technologically savvy hotel, which adopts all new technology features, that appear in the market. Capacity, coverage and user density were major problems for the hotel before, but the time to change has come when iPhones and iPads hit the market and the need of new technologies has appeared.

Lots of news coming out on New Orleans Hotels this month. New year new new software. The New Orleans Hotel Collection has switched to Target Net a Software-as-a-Service (SaaS). This is a cloud based service can be accessed from smart phones, tablets and anywhere one can access the internet. The sales and catering platform keeps employees in the know on the go and making smart productive decisions for group business.

Ok so this article is lengthy but comprehensive. And the general consensus is the GDSs are never going away. They will likely change with new technologies, but they won't be replaced completely by something new. Heck, even though air travel is dominant among travel options, we still have trains, right? Overall this article takes the reader through the birth of the GDSs, their evolution to today and thoughts about what to expect in the future. One part of the article of particular interest is the talk about New Distribution Capability for airlines that uses XML coding language to allow airlines to sell ancillary products like seat upgrades. This layers directly into revenue increases through revenue management of seats on flights. There are already price differences between cabin classes. But instead of all seats being one price in the main cabin, seats closer to the front of the plane could be sold for a slight premium. There could be a different fare for window or aisle or exit row. There are 3 levels of this certification for an airline and although some airlines like American Airlines has been certified as level 3, full capability, most airlines have not gone beyond level 1. None of the GDS companies offer level 3 for New Distribution Capability which means you need to go a company's site directly to be able to purchase the specific desired attributes of your seat. By not having that capability, the GDSs disadvantage themselves as a distribution channel.

This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.

RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.

This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.

This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.

The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.

New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.

"Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.

In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.

This article suggests that Facility Managers should keep the door open to new technology. It gives an example of Marriott Hotel to demonstrate this point. Moreover, this article shows us several ways to evaluating new options. This methods are shared by  managers with great experience.

" Quadriga's new Personal Media Network™ has been awarded the prestigious Equip'Innov Award for the most innovative product in the technology category at this year's Equip' Hotel Industry Conference and Exhibition in Paris."

This article shows us Quadriga's new Personal Media Network, which is one of the most innovative products at this year's Equip' Hotel Industry Conference and Exhibition in Paris. PMN™ is a new technology in in-room entertainment environment. This new technology will help the hotel in developing a 360-degree relationship with guests, before, during and after their stay. PMN integrates various forms of and the various forms of content into a single application to create a unified network of services. PMN bases on flexible building blocks, providing a new platform for hotel. With PMN, guests can access and shift content subscriptions from their own mobile device to in-room television for play. Everything from videos, movies, etc. can be get anywhere via hotel Wi-Fi on any device at any time. There are also PMN, FTG can be used in WIFI area. It makes hotels has more opportunities to increase revenue from meetings and event communication. This new technology creates differentiation in marketplace, and meets guests' demanding of WIFI and devices. Quadriga is the single partner to the global hospitality industry, integrating TV and Mobile communications platforms, Internet, Network. The company aims to create the latest technologies and meet every customer needs and guest expectations.

Having a clear understand of what makes a great hotel, resort, or conference centre and how to run it profitably is an essential part for a successful management company. Benchmark Hospitality International win the market through its day-to-day management decisions on the numbers. They built a  centralized 'private cloud' technology hub and data gathering platform based on which the managers can make decisions every morning while not wait until month end or later to see property financials. The private cloud helps to reduce its ownership costs and to protect data. Benchmark also uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer System to centralized property accounting.  This is technology plays an important part of hotel operations. The Profivue back office accounting system is internet-enabled, so a PC is the only back-office hardware. The same for the front office systems. It is a great saving for its owners. Since Profivue is flexible enough for Benchmark to have a standard chart of accounts and general ledger for all its properties, Benchmark can quickly integrate a new property into Benchmark's processes. It just bring financial team members from other properties, who are familiar with the system and chart and G/L. So a new property can be ran very quickly without the usual hardware and software installation and staff training. Another advantage of this system is that Benchmark's financial stockholders, management teams, and guests benefit a lot from it, so they always support these innovations, which can later stimulate the company's success. Applying new technology in operation management can help company win a larger market share and develop fast.

In the article, "Hotel Lock Firm's Security Fix Requires Hardware Changes For Millions Of Keycard Locks," it talks about how Onity has a plan to fix a security flaw that allows hackers to insert a homemade device into the lock and open the door in a matter of second. The only problem with this new plan is that it requires hardware changes to every affected lock and it even might require it customers to pay for it. "Black Hat security conference by Cody Brocious, a Mozilla developer who showed that he was able to insert a device he built for less than $50 into the data port on the underside of Onity's locks, read their memory to find a decryption key, and use it to gain access to the lock's firmware and trigger its open command in a matter of seconds." It seems crazy that hackers can break in so easily, so maybe this expensive security could be worth it in the long run. The company responded with two different parts, first, it's issuing caps that cover the data port Brocious's hack exploited and the second more substantial: Onity will offer its customers new circuit boards and firmware that ostensibly fix the problems. Before reading this article I had no idea that it was so easy for hackers to get into hotel rooms, this really makes you think twice before you decide which hotel you will be staying at!

The hardware of hotel is the locker. This article showed us there is a new key card locker was discovered by Onity's. It is more security but it need to change all the affected lock. It is a lock built for less than $50 into the data port on the underside of the Onity's locks. The company's response to that epic security bug has two parts-a quick fix, and a more rigorous one, both of which it plans to make available by the end of August: First, it's issuing caps that cover the data port Brocious's hack exploited, which can only be removed by opening the lock's case. To further stymie hackers who would try to open the locks and remove that cap, it's also sending customers new, more obscure Torx screws to replace those on the cases of installed locks.The company's response to that epic security bug has two parts-a quick fix, and a more rigorous one, both of which it plans to make available by the end of August: First, it's issuing caps that cover the data port Brocious's hack exploited, which can only be removed by opening the lock's case. To further stymie hackers who would try to open the locks and remove that cap, it's also sending customers new, more obscure Torx screws to replace those on the cases of installed locks. The safe issue became the most important issue of the new products. It will cost more money of each hotel and it is really safe or not is still a question. 

This article talks about a group of New York City hotels that have pledged to become greener. Seventeen hotels have joined the NYC Carbon Challenge, an initiative originally created to get the city's universities to reduce their greenhouse gas emissions. These hotels have pledged to reduce their greenhouse gas emissions by at least 30% in the next ten years, which can significantly reduce the amount of greenhouse gases produced by the city's buildings. This is all in an effort to reduce the city's overall greenhouse gas emissions 80% by the year 2050. The Office of Sustainability worked with the Hotel Association of New York City, a coalition of hotels in the city, to get this first group of hotels involved with this green initiative. The hotels that have already started working towards making their property greener are already on the right track to meeting their goals and these implementations will involve minor construction and little hindrance to guests. The article talks about some of the changes that these hotels are making, such as changing to LED light bulbs, installing more energy-efficient elevators, implementing sensors that turn off bathroom lights after a certain period of inactivity, and using an energy-conserving air-conditioning system. Although these changes will cost the hotels a hefty sum of front, they also know that these changes will save them money in the long run. Most of these changes will not be visible or known to guests, but people who want to stay someplace that is environmentally-conscious can educate themselves about what these hotels are doing.

Marriott hotel launched the second part of their website for their club members. With this new website club members are able to access personal information such as set up their fitness programs and track their own personal fitness goals. With this new development clubs will be able to stay in touch with their members.

The nation's largest Army Reserve training post is "going green" . A new

Air Canada's new platform, NDC Exchange, which works outside of the GDSes, allows the airline to manage the way its bookings appear on travel agency registration systems. The system was created by ATPCO (Airline Tariff Publishing Co.) and SITA, the latter of which transforms the data while the former provides the data services that make it have the ability to run,. Recently, several GDSes, such as Sabre, Amadeus, along with other entities like Verteil Technologies, Serko, and more, have also began to utilize their own NDC Exchange program.

For recent years, the operators in the hospitality industry are looking for the suitable solutions that allow them to break down the tableside ordering barriers, such as the mobile phone-based POS. In the annual report analysis for the POS Software Trends, the hospitality industry takes a look at industry-wide innovation priorities for this system. Among the talking with the developers for the enhancements for POS software in 2011, many developers focus on launching new options for mobilize operators.In this year, social media, cloud computing and mobile solutions are the three top and will continually growing in 2012. A trend for 2012 POS purchasing plan is, more investment in the year ahead. It is a full reversal of the results of this survey. Greatest number of operators plans to add new functionality and features to their current POS software in the year ahead. A third of operators plan to expand the installation base of the POS software they currently use. Researching and testing new POS solutions for possible future deployment will be the focus for 20.5% of hospitality industry.

This article introduces the trends of POS in hospitality industry. It lists some data to show the hospitality operators consider mobile phone-based POS instead of tableside ordering devices. It also list the information about the hospitality operators plans to add new functionality and features to their current POS software.

The points of sale have changed over the years. The hard wires, all in one unit are being replaced by mobile devices. As the article mentions, hospitality operators have been looking for solutions to break tableside ordering barriers. After motorola released a tablet, the software community has been working in developing applications for both consumers and employees. The POS software developers are been asked about the improvement happening in the technology. Social media, cloud computing and mobile solutions are growing trends. Hospitality operators were asked which POS platform innovation are they looking for. The POS features in demand are: Online POS Mobile phone based POS ordering Enterprise wide centralized POS Table side POS ordering Cloud computing Software as a service Open source There is an increase in investment for POS development. The POS features purchasing plans: Add new functionality features and modules to POS Test and research new POS solution for possible implementation after 2011 Install POS on a wireless network.

New technology brings new capability. Within the retail POS hardware industry, new technology is driving change in retail hardware platforms. Cloud-based software, coupled with the emergence of powerful and feature-rich mobile devices, offers new possibilities for retailers to better serve and engage their shoppers at the Point of Purchase. Typical construction of a Point of Sale cash register is centered on a PC workstation. These cash register systems are often positioned in one or more fixed locations in the retail store. They might be served by an array of peripheral devices: a touch display, a customer pole display, a handheld scanner, a receipt printer, and a cash drawer. These peripheral devices are typically configured with serial or USB interfaces and connect to a port on the PC workstation dedicated to each device. Software developers engage each device through OPOS or native DLLs drivers created by the hardware manufacturer. In this setting, a shopper is compelled to queue up at the cash register and stage their goods for itemized sale. By contrast, software functionality and mobile device technology allow a retailer to bring the Point of Sale transaction to the shopper at their Point of Purchase. In this way, a retailer can increase shopper loyalty by providing a more convenient, more personalized, and more interactive transaction experience. A purpose-built Point of Sale solution can be developed from the ground up for the mobile transaction faster than ever. Hardware manufacturers are creating new solutions to support this trend. By selecting hardware that maximizes the benefits of a mobile transaction, a retailer can significantly improve system performance and significantly reduce the total cost of the system. However, the current PC-centric workstation architecture presents several technical challenges as a retailer chooses to deploy a mobile POS solution. Consider this example: A mobile credit transaction performed on a smart phone

Hotel's next new generation will incorporate innovative standards, in which hotels can communicate or share guest's data via a new system. Their main goal is to create a standardized system that will make it easier for not only guests but also hoteliers; they can retrieve information that will only benefit both parties when searching for personal information and profile history. The specific versions of this new system will include Customer Profile Specification, Folio Detail Exchange Specification, Hosted Payment Capture Systems Specification, and finally Product Distributions. Nevertheless, there are different components that need to be looked into before bringing this system live; particular being careful with sharing of personal credit card information of guests and fraud alert system should also be incorporated with these versions.