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amichellemagluta

Right Property Management System is Key to Your Hotel's Success. - Saturday, 27th July ... - 1 views

  • Ask any hotelier and they will all agree that a hotel management system plays a key role in their hotel’s success.
  • At the back-end, hotel software is even more important. The front office module, point of sale, accounts receivable, banquets and conferences, restaurant module, housekeeping, inventory, HR and Payroll, along with a host of other modules and apps in a hotel software must work in an interconnected and smooth manner.
  • you will have to additionally invest in purchasing, licensing and maintaining the back-end modules.
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  • Many times, a software vendor could simply be offering you a Front Office Module.
  • These software products may have integration issues, and can become major hurdles for your staff when they use the modules
  • your hotel runs a mission-critical operation.
  • Numerous integrations also means you could spend long hours networking and interacting with multiple vendors.
  • this could get restrictive and influence your other partnerships.
  • review about your potential software vendor is their experience in the industry
  • investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment.
  • The hotel software market is full of options, and each vendor claims his software is the best. However investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment. Unfortunately, hoteliers excel at their core skill, delivering to guests a world-class hospitality experience, and sometimes get ‘talked’ into making a wrong decision on the software they adopt.
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    The right property management system plays a key roles in the success of any hotel. Property management systems store guests' information which helps make for a pleasurable stay at the hotel. On the back end having the proper property management system can be key tool in making a successful stay at the hotel. The front end has software that handles the point of sale, account receivable, banquets, conferences, restaurant, housekeeping, inventory, payroll, among other apps and modules that connect to make the hotel run successful smooth. The information that is stored in these systems generate reports that the hotel can review for decision making. Much like other software, technology can be exhausting at times when it doesn't do what we want it to do. The hotel software market is full of many different option management can choose do off with. A few things a hotel should consider when choosing software should be: How many modules will your new hotel software offer? Does your new property management system have third party products merged into it? Is your hotel software compatible with third party software? Does your property management system help you enhance revenue? Considering all these questions while choosing a new property management system can help management choose the best system that will be most beneficial for the hotel. As someone who has been part of choosing a PMS it is very important to consider everything. Every vendor tells you why theirs is the best. It takes a lot of time to review everything and determine what system will work best for the company. I think where companies go wrong when getting a new system is training. The companies I've worked for often do very little training. I think lack of training for employees contributes to employees not using systems correctly and to full capacity which causes errors in reports. As a sales director, I often read reports and knew the information wasn't correct and it was due to input error. This
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    Correct, but as well hoteliers would always go for Opera if the company does not have a signed deal with a PMS company to use their services worldwide. For example, Starwood in America have a signed deal with Galaxy systems, however Starwood in Asia Pacific go with Opera. This is just due to the fact that Galaxy is still facing some issue in terms of getting the system in different languages. But in general, Opera is preferred by any hotel company. Recently the Hilton in Japan, has changed their PMS ONQ to Opera.
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    Property management systems are important in a hotel. They enable to establishment to store information to personalize a guest experience, but they also assist the back-end with point-of-sale, accounts, payroll, restaurant module, ect. The headache is deciding which system is best for your operations. This article list a few helpful questions in order to sort out what system your establishment needs. The first question the article is, "How many modules will your new hotel software offer?". The reason why the author points this out as being important is because some softwares just come with the Front office module. Meaning you will need to invest in another system to accommodate the back-end of the hotel. Then he goes into ask, "Does your new property management system have third party products merged into it?". Some software vendors require smaller companies to merge products to make up their PMS. This can lead to a hassle for the staff and means you could spend long hours needing to interact with multiple vendors rather than just one. Another question the author posses is, "Is your hotel software compatible with third party software?". This question is to double check that the software you plan to integrate is compatible with third party hardware and software. A couple examples are credit card payment gateway and the door locking system. These are all useful questions that a manager can look to in order to help them pick a system.
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    The main point of this article is to point out key features that you need to consider when you are upgrading your PMS in your hotel. It makes the point that choosing a new PMS is not easy, and it can get very complicated since there are so many on the market. One of the main points the author makes is that you should be looking for a system that has multiple modules, not just a Front Office Module for example. Another point the author makes is that some software companies have other parties involved when establishing their software, this is not a good thing since it may lead to you having to interact with a number of vendors which could take a good amount of time away from you, time that you could be using interacting with guests or doing a more qualitative time consuming task. You also want to make sure that your new potential software is compatible with third party software. "Review this list carefully to ensure the software you are buying is compatible with a large number of third party hardware, if not, this could get restrictive and influence your other partnerships". Lastly, the article discusses how you should check with the experience in the industry of software companies you are considering. Since your hotel runs a "mission-critical operation" you want to make sure that your PMS will indeed help stick with the mission of helping to enhance your revenue. I believe that these are great tips to follow by when looking to incorporate a new PMS, I also think the security of your new software should be added to the list as well; how secure is it from hackers?
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    This article was very interesting and it gives advice to any person thinking about opening a hotel in what software you can use. A hotel software is extremely important because that has all the guest information and store there experience that they had at the hotel. You have to see what software you want to implement when changing the hotel management system or property management system you need to know who is selling it to you and what is included in the software. If you are just getting a new system, you have to make sure that everything you already have is included and more. You also have to make sure that the software you get is compatible with a third party hardware. A hotel software system can make you or break you in a hotel. You really have to know the vendor that is selling you the software and make sure that they have experience with the software. The better the software that you have in the hotel, the smoother the hotel will run.
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    The article talks about the importance of using a PMS or Property Management System. The use of a property management system is very important to the success of a property. The article is also able to aid those who looking to implement a property management system by helping them narrow down what they will need. The article poses questions toward the reader to see what they are looking for in a PMS.
delaneyverger

Thinking Outside the Vendor RFP Process in Hospitality Digital Marketing | By Jason Price - 0 views

  • Some believe the vendor RFP process allows a hotel company to pick the most qualified service/product provider through an unbiased decision process. Perhaps this is the case for commoditized supplies or services (housekeeping supplies, linens, laundry, etc.) where the RFP process allows for comparing the proverbial "apples to apples."
  • At a typical hotel, who is equipped with the latest best practices in digital technology and marketing to sufficiently and adequately prepare a vendor RFP? Very few hotel companies have the bandwidth and depth of knowledge to adequately identify the digital needs of the property. Nor can they convey the property's needs and wants in the digital space and where it needs to be in 6, 12, 24 and 36 months from now. Lastly, who at the property can afford to devote considerable time to research and prepare a vendor RFP that asks the right questions, conveys the right objectives and provides a solid framework for evaluating and comparing one digital technology and marketing firm to the next?
  • On the hotel side, the typical vendor RFP process easily takes 50+ hours from beginning to end. On the digital technology and marketing vendor side, time to review, respond, and present takes upwards of 25-40 hours. Typically, three vendors compete and with all parties combined the entire RFP process will cost upwards of $15,000-$20,000. Beyond the cost, this process consumes the time and energy of multiple people and departments on an average of every two years for the hotel company.
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  • The traditional vendor RFP process is not suited for evaluating and choosing a digital technology and marketing partner who will be entrusted to guide the hotel in maximizing revenues from the most important distribution and marketing channel in hospitality: the direct online channel (i.e. the property website). Such an RFP process is typically riddled with contradictions and self-selecting biases, and also represents an antiquated method unsuitable for a fast-paced digital world
  • The traditional vendor RFP process cannot provide answers to crucial questions concerning familiarity with industry's best practices, strategic approach to digital marketing technology and marketing, digital technology innovativeness, quality and depth of direct online channel consulting services, etc
  • Common observations on the RFP experience: It serves as a tool to fulfill administrative requirements or to simply "shop around" when in fact the digital marketing/technology firm has already been privately selected. On paper, every digital technology and marketing firm can present itself at its best and can creatively diminish any weaknesses or embellish any strength. The hotel does not know what questions to ask to get to the heart of what the hotel needs. Digital marketing and technology firms can easily make promises and fall short on delivery and meeting expectations. Over-promising and under-delivering has become modus operandi for a number of players in the industry. Properties can get carried away and request proprietary information like methodologies, access to code, and design work as part of the vendor RFP.
  • Some hotel companies never follow up and leave the evaluated vendors in limbo. Oftentimes hotel companies do not give the digital marketing firm adequate time for proposal development, which demands further use of resources or the delay of other key projects. When management changes, the hotel company is more likely to go into a vendor RFP without evaluating the results and contributions of their current vendor, which can disrupt existing relationships and potentially impede the successes to date. Given the arduous process of the vendor RFP process, there could be a sense of entitlement on both sides that could result in a mutually caustic relationship from the onset.
  • Digital agencies may propose lower costs to win the contract and introduce additional fees later only leading to resentment and regret. Hotels will often push needs beyond the original scope in the vendor RFP and use the proposal as leverage to get more services without paying. Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
  • Not all digital agencies are the same but as mentioned, any agency can demonstrate on paper its superiority to solve any problem and deliver any service. Behind the scenes an agency can outsource and end up costing the hotel twice what is originally proposed in additional fees.
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    This article discusses how the traditional vendor RFP (Request for Proposal) model is no longer the ideal way to integrate the right technology marketing that a hotel needs. The traditional vendor RFP model is time-consuming and expensive, and with the way that technology is constantly expanding and changing, hotels need to stay up-to-date with technology more and more frequently, which can mean this process is wasting time and money on an ever-increasing scale. Furthermore, it is not always an accurate indicator of the kinds of technology a hotel might need, especially what a hotel might need in the future, and it is difficult to determine who would best be capable of knowing what the property will need or what exactly to ask for in an RFP. The article talks about three alternatives to the traditional model: the Scorecard model, the Digital Marketing Partner Interview model, and the Trusted Partner model. With the Scorecard model, hotels have a checklist of things they need and can check off each point from each potential vendor. With the Digital Marketing Partner Interview model, which is similar to the traditional vendor RFP process, except that the interview focused on finding a Digital Marketing Partner that aligns with the hotel's management philosophy, values, and culture in order to find the right partnership. With the Trusted Partner model, the hotel works with one particular company with whom they share common goals and objectives, and they work together to solve problems and adapt new technology as the hotel's technological needs are manifested over time.
da7327

Driving Ancillary Revenues With Your Hotel Property Management System - StayNTouch - 0 views

  • Today, through the use of SaaS hotel property management systems, hotels have the flexibility to exceed service expectations and still increase their top line revenues.
  • Even before a guest checks in, cloud-based hotel technology enables you to send relevant offers that the guest may want to purchase pre-arrival.
  • By offering these types of options, you are giving greater choice to the guest and enabling them to personalize their stay on their own terms
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  • we still need to use the collective data to proactively engage with guests and give them what they want, plus a little bit more.
  • Having all this data at your fingertips ensures that you can guide the guest through the journey that he or she may find most attractive.
  • Upselling isn’t just a sales tactic; it’s a guest happiness tactic that can help you build deeper relationships with guests by delivering more value.
  • By delivering what the guest wants, when they want it, the hotel will invariably garner better reviews and win loyalty based on great experiences, not on points.
  • by aligning your hotel with a technology infrastructure that provides these types of guest relationship enhancers, hotels will ultimately come out on top.
  • By having employees use mobile devices to check-in guests or facilitate special requests to another department, it ensures that the rapport between the guest and the hotel can solidify and flourish
  • Whatever type of guest your hotel caters to, you must ensure that you have tools and processes in place to deliver the level of amenity that the guest chooses – whether it be high touch, no-touch or somewhere in between.
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    This article introduces the role of PMS(property management system) to increase ancillary revenue. PMS encourages hotels to be competitive with high-end technology, and to provide the service beyond guests' expectations, which in turn, increases the top line revenue. The first role of PMS can be related to room upselling. With cloud-based hotel technology, hotel staff can know the guests' preferences, so before check-in, they can figure out the guest preference, and based on that, they can offer upselling. This tactic will be helpful for both guests and hotel because hotel can make ancillary revenue by upselling, and guest can get personalized service. Second, PMS system can track the guest journey through the previous visiting record. PMS has personalized record depending on the guest. It means hotel is able to offer the most attractive journey to guests. Third, PMS helps to solve the problem instantly, which increases guest satisfaction. The Internet and lots of applications at hotel deliver the instant responsiveness, and improve guest gratification. It will be related to better reviews and loyalty toward the hotel. As can be seen here, adopting the developed technology helps the hotel to build a good relationship with guests, and increase the number of loyal guests. Lastly, by having employees use mobile devices to check-in guests and solve special requests smoothly with other departments, it enables to build the strong personal relationship with guests, and enhance trust. Depending on the personality of guests, they might or might not like personalized services. However, it is obvious that hotel should offer the right service based on their need or want, at the right time, without giving any pressure to them. It can be the way to drive ancillary revenue by using property management system properly.
armanyleblanc767

Disruptors in the hotel industry | Colliers - 2 views

  • Underpinning this is an intermeshing of technology development, shifts in demographics, and globalisation which has also brought about rapid urbanisation
  • This in turn has led to a change consumers’ expectations and needs
  • Although disruptions are commonly perceived by incumbent players as threats to their businesses, disruptors could also be sources of significant opportunities for incumbent players to create newer and better services as well as experiences for their guests, hence entrenching themselves even more within the industry. 
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  • In addition, whilst this may well serve high volume and ‘business’ hotels,
  • consumers’ increasing desire for personalised experiences is expected to continue for years to come.
  • use of biometric technology such as the facial recognition technology to speed up guests’ check‐in time and thereby improve the customer experience, make processes more efficient and enhance security.
  • By eliminating the process of performing manual checks on travel documents, the amount of check‐in time is expected to be reduced by up to 70%.
  • its use in luxury hotels, where the personal touch matters, may well have to be adapted to ensure it is seamless and less impersonal.
  • use of hotel robots may yield operational and cost efficiencies to hotels, it is however critical that a balanced approach is adopted by hoteliers to ensure that automation does not supplant quality service hence alienating hotel guests as a consequence
  • Voice assistants ‐ such as Amazon Alexa, Siri and Google Assistant – are one of the fastest growing technological fields today, becoming commonplace as a feature of the internet of things
  • According to Hospitality Technology’s 2019 Lodging Technology Study, nearly eight in 10 respondents named voice‐enabled technology as the top choice when asked to identify technology that has the most potential in the near‐future, and 62% of the respondents listed voice technology as a transformative technology that makes an impact.
  • voice assistants could potentially be used by hotels to gather actionable insights and feedback
  • the data gathered can be analysed and utilised to enhance the hotel offerings
  • Separately, hotels could potentially streamline operations processes and thereby improve operational efficiency and achieve cost‐savings through automating some of the daily hotel operations via the voice assistant.
  • The use of robots within the hotel industry is a form of automation that is becoming more prevalent as hotel chains and individual hotels have become increasingly cognizant that the concept of automation and self‐service is playing an increasingly vital role in the customer experience
  • pop‐up hotels have the agility of providing on‐demand accommodation in locations that traditional hotels could not and/or travelers would not necessarily have access or ease of access to alongside customisable accommodation settings, thereby delivering an entire bespoke guest experience.
  • New technologies, online platforms and markets are seen manifesting in new initiatives of all sorts ranging from metasearch engines evolving into one‐stop reservation options, chatbots, and robots providing butler services to alternative accommodation options. 
  • In Asia, Singapore had its first shipping container hotel in operation in January 2020. Targeting millennials as its primary consumers who are more adventurous and looking for an experience
  • Key players of the pop‐up space are predominantly boutique groups although major brands such as Marriot and Accor have started to experiment with pop‐ups
  • applicable
  • it is imperative that hotels recognise and make it a top priority to address these privacy concerns and adhere to the applicable regulations concurrent to ensuring the quality of the stored data and system
  • Check‐in and check‐out services; provision of tourist information; butler service to deliver amenities such as towels; transport luggage; and meal deliveries.  
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    This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.
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    This article covered various disruptors in the hotel industry from the check in process down to automation & self service for guests. Implementing facial recognition to speed up check ins for guest, using voice assistants to substitute daily hotel operations, & using robots for automation are all things that can become more prevalant amongst the hotel industry as it may seem more cost efficient.
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    Every year, technological advances are made in each industry, including the hospitality industry. These advances are often seen as threats according to this article, however, they might also pose as great opportunities for the industry and its stakeholders. The article highlights some of the major disruptors in the hospitality industry. Trends such as facial recognition and robots were among those mentioned. I found that both of these trends have negative and positive aspects to them. Facial recognition would reduce the time spent checking in significantly, however guests would still be concerned with the storage of their personal data. Additionally in regards to robots, they aid in operational efficiency in check in and check out services also but they could possibly omit the human touch factor of certain roles that guests appreciate.
rebecca Bonet

Keeping hotel locks safe | Hotel Management - 1 views

  • Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff when activity is detected that a card is being misused,”
  • Other alarms include detecting that a door is forced open, left open, or ‘mule tool’ intrusions when a door is opened from the inside handle without an occupant in the room.”
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  • VingCard Elsafe provides comprehensive training on the technology for the hotel staff and encourages everyone who will have interaction with the locks to participate
    • TIANJIAN ZHANG
       
      Nowadays, locks security is an essential issue in hospitality industry. Actually, most hotels upgrate their locks systems with advanced technology. The role of technology in the security sector is fundamental, but despite the rapid technological progress, one thing has remained constant: the importance of trust. Whether hoteliers wising up to the fact that they've bought what could be called a flawed security system will be willing to trust the supplier of said equipment for a fix.
  • After installation, hotels must work to keep their staff trained and their system upgraded to keep pace with the latest security issues. 
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers.
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers.
  • When VingCard Elsafe moved the industry towards RFID technology, security was one key driver, and our primary focus was to add additional security to the RFID card to prevent cloning. To that end, VingCard Elsafe hotel locking systems do not work with cards that have no anti-cloning capability.”
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers
  • , preventing
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security
  • “  Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software ,” Shea said. “  When VingCard Elsafe moved the industry towards RFID technology, security was one key driver, and our primary focus was to add additional security to the RFID card to prevent cloning. To that end, VingCard Elsafe hotel locking systems do not work with cards that have no anti-cloning capability.”
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff when activity is detected that a card is being misused,”
  • For instance, a ‘wandering intruder alert’ warns hotel security personnel when a card is presented to a number of different doors.  Other alarms include detecting that a door is forced open, left open, or ‘mule tool’ intrusions when a door is opened from the inside handle without an occupant in the room.”
  • After installation, hotels must work to keep their staff trained and their system upgraded to keep pace with the latest security issues.  
  • VingCard Elsafe provides comprehensive training on the technology for the hotel staff and encourages everyone who will have interaction with the locks to participate ,”
  • As with any hotel upgrade, hoteliers understand that renovation and upgrades are a regular part of running their business
  • Looking past RFID solutions for instance, VingCard Elsafe has made our RFID locks compatible with next generation technologies, like Near Field Communications (NFC), providing our customers with an easy upgrade path at reasonable cost.”  
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    This article discusses the security issues with room keys. These hotel locks will not open with cards that are read as duplicates or duplicatable. The locking mechanism has been specifically designed to alert the front desk and secuirty departments in the event these locks are tampered with. I'm sure at one point or another we have all experimented with our room key and tried to open other doors. A system like this will prevent activity like that.
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    VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, announces that it has phased out the use of brass metal plating and painting in the manufacture of its locking systems, opting instead to use a more eco-friendly process to color stainless steel. VingCard Elsafe has adopted a new method of metal coloration called physical vapor deposition, or PVD, an environmentally friendly process that involves vaporizing an alloy onto stainless steel within a heated vacuum. PVD requires no chemicals and produces no waste or hazardous materials of any kind, resulting in no environmental impact whatsoever. The PVD process has other added benefits, as well. PVD-treated surfaces have high wear resistance for discoloration, and the stainless steel adds enhanced anti-corrosion properties. Besides eliminating the negative environmental effects of the brass plating process, the move by VingCard Elsafe to simplify its lock manufacturing process has had other related green benefits. By doing away with the need for secondary surface treatments of the locks, new product components are now supplied directly from metal stamping to the point of use in the assembly line. This means less shipping and transportation is required for product manufacture, resulting in a diminished carbon footprint.
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    VingCard Elsafe is a new kind of lock system, which contains RFID technology and is compatible with the Near Field Communications. It has several advantages compared to traditional magstripe locks. First of all, it can add security to the RFID card and prevent cloning, which is much safer than the traditional key card. Another is that it can detect tampering and know when and where staffs use the lock. It can send alert to the front desk. Moreover, the front desk can know when the door is forced open. However, before using the lock system, training program should be provided. So this new kind of lock system brings safety to the guests and to the hotels.
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    This article talk about the issue that hotel are having with their security system lock for guest room. These cards are easy to duplicate. The new system will alert front desk or security if the lock has been tampered with. Other alarms include detecting that a door is forced open 'mule tool' instruction when a door is open from the inside handle without an occupant in the room.
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    This article discusses the current state of hotel lock safety. Monitoring safety has changed as these locks become more automated. The article states that, "Hotel Management corresponded with Tim Shea, president of ASSA ABLOY Hospitality, for ways in which vendors are keeping hotel locks secure." Through VingCard Elsafe's locks, hotel security and safety has increased. VingCard says, "Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software." This is just one of the ways the locks increase security. The article also states that the system is cost-effective for hoteliers.
rebecca Bonet

Why Go For a Property Management System and Get the Best Deal for Your Hotel - WhaTech - 1 views

  • Equipped with several advantages, property management systems are the rage in the hospitality industry currently.
  • Today the popularity of the web based hotel software has reached the corners of the earth and has managed to help hotels of all kinds.
  • If we start recalling the advantages of a property management system, the first thing that comes to mind is its cloud computing ability.
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  • Today everyone is using the Internet for almost everything.
  • The booking process is also very simple. A few clicks and a user can get a room booked into a hotel.
  • Hotelogix Property Management System can be used for managing multiple properties.
  • Property management systems can equip to serve in many more areas and this is the sole reason why more hotels and hotel managers are using web based hotel software to manage their work.
  • Today the popularity of the web based hotel software has reached the corners of the earth and has managed to help hotels of all kinds. Irrespective of their sizes, small, mid-sized hotels and large hotels are being greatly benefitted from web based hotel software.
  • The web based system enables hotels to keep their data in secured locations that cannot be encrypted easily
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    This article talks about why so many hotels go for PMS, based on the advantages of PMS, hotels began to find out that PMS is really useful and helpful. And people would like to choose PMS as it is very convenient for people to use. It also talks about cloud computing ability of property management system. As people are used to use internet, PMS can equip to serve in many areas.
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    This article talks about hot hotel are using more PMS, especially big and small hotel of all kind. Property Management systems are used in a lot of hotel because it is a secured data base system. This helps hotels limitless data storage space. Also, since everyone is using the internet for almost everything. Guest are using more of the hotel property management system to find out what available in different hotel. Hotel employee love the property management system, especially when it managing multiple properties. For example, manage a chain of hotel distributed. This is the reason why hotel is using this application to improve their standard across the world.
smaka004

Cornell Study: Sustainability Certification Boosts Hotel Performance - Business Travel ... - 0 views

  • Prior to certification, the LEED-certified hotels had an average daily rate that was $10 higher than the noncertified hotels. In the two years following the certification, that average premium jumped to $20, according to the study.
  • "The LEED hotels quickly made up the occupancy deficit recorded in the year prior to certification, and they outperformed competitors for two years following certification."
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    A recent study by the top-ranked School of Hotel Administration at Cornell University has found that certification by the U.S. Green Building Council's Leadership in Energy and Environmental Design, also known as LEED certification, actually provides a boost in revenue for hotels. The Council takes various factors into account prior to certifying a hotel, including "water efficiency, energy use, and indoor environmental quality. When compared to 514 non-certified hotels, the 93 hotels afforded LEED certification excelled in their gross income based on the average daily rate (ADR) standard. Over a time of two years, the LEED-certified hotels outperformed their non-certified competitors. In fact, LEED-certified hotels were able to match the levels of occupancy of non-certified hotels in a single year. Since LEED certification in the hospitality industry is fairly new, there is little empirical evidence to further back the conclusions of this particular study. Though LEED certification of hotels has actually declined since 2010, I believe that the more hotel controllers start to understand its benefits, the quicker we will see it adopted as an industry standard. It is worth noting that this study specifically focused on 93 upscale and luxury properties, but compared them to nearly five times as many hotels without certification. I think a more accurate study will divide up hotels based on their pricing category (budget, midscale, upscale, luxury, extended stay, etc.) and compare the benefits of LEED certification with that in mind. Lastly, it is unclear if the study found any higher level of consumer preference for LEED certified hotels. Instead, the benefits seem to come with the standards that LEED certified hotels must meet, in turn resulting in lower expenditures. Perhaps more sophisticated customers at luxury properties are more keen to environmental protection and stewardship, and thus take LEED certification into account. However, I believe that most of
sbarr011

Expedia Leads $26 Million Alice Investment in Hotel Tech Push - Skift - 0 views

  • Alice, a startup that sells operations software to hotels, has raised $26 million in a Series B funding round led by online travel giant Expedia.
  • Expedia’s interest in Alice suggests that the online travel company is curious about possibly providing more back-end software services for the hotels that use it to market and distribute their inventory globally.
  • The company “is now at a completely different level,” when it comes to putting into place a set of tools that are broad and comprehensive and that are responsive to what hotels have said their needs are, he claimed.
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  • A key part of Alice’s system is its ability to let guests, front-of-house workers, and back-of-house staff communicate and track requests. For instance, a guest request via a text message for, say, more linens, can be conveyed to the right worker using Alice, the company said.
  • It now processes more than 50,000 requests a week, up from the 10,000-a-week pace it had a year ago. The company anticipates hotels will handle more than two million requests on its platform over the next year.
  • Alice has more than doubled its count of hotel clients this year.
  • It has since evolved into software that aims to provide the first unified platform for a hotel to run its entire back-end operations, such as housekeeping and customer service communication.
  • Expedia officially began to market a series of new tools for hoteliers that it has been adding to its extranet for suppliers since 2015 under the name Expedia Powered Technology. Tools include help with revenue management and messaging with guests.
  • There are other hotel tech brands that offer software-as-a-service (SaaS) solutions that overlap with what Alice’s platform provides, such as the housekeeping-focused services of Amadeus Hospitality’s HotSOS. Other potential players in the market include Sabre Hospitality Solutions and Oracle Hospitality.
  • Expedia’s suite of data analytics tools includes a free service that aims to help hotels set their rates to command the most revenue and Expedia’s first meetings-and-events booking tool to help hotels automate requests for proposals — which today is still, largely, a manual process.
  • Priceline Group has, since 2015, been investing in business services for its hotel partners under the BookingSuite brand. The tools include revenue management software and digital marketing help for a property’s own branded website.
  • Trivago, the hotel metasearch brand that is backed by Expedia (but operates independently), is also offering hotel services, such as for revenue management and hotel management (like Base7booking).
  •  
    Alice, a relatively new start-up which sells operations software to hotels, had a significant investment from Expedia in the previous round of funding. Alice has become a software that provides "the first unified platform for a hotel to run its entire back end operations, such as housekeeping and customer service communication". The system allows guests to send a text message with a request for more pillows or towels, for example, which will be directed to the proper the hotel employee department. Customers can track their requests and both the front and back of house staff can receive communications from guest requests. This IT platform has seen 5 times the amount of requests being generated. Also, the platform has partnered with double the number of hotels and they project more than two million requests will be communicated through this software in a year. Expedia is the largest shareholder in Alice currently. Alice suggests that this is because Expedia could be more interested in "more back-end software services for the hotels that use it to market and distribute their inventory globally." Expedia currently markets tools such as revenue management under the name Expedia Powered Technology to hoteliers. Expedia also offers meetings and events booking tools for hotels. Priceline, which is a competitor to Expedia, also has invested in tools and services that include revenue management software for their hotel partners. Trivago is also offering these services. Alice believes that the size of the market will allow for many other companies to work in this space, and is even open to partnering with other firms to expand. Alice also plans to expand their own business and add personnel with the new funds.
gmuno014

Top Eight Network Technologies to Invest in for "Hotels of the Future", by Daryl Stokes - 1 views

  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • t's a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service.
  • ...24 more annotations...
  • Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel's 'cool' factor is technology. Campbell says that "we are building rooms where everything is on a network."
  • While there are many tantalizing new applications hotels can invest in to take advantage of ubiquitous connectivity, we see the following eight technologies delivering the best ROI and competitive advantage.
  • 1. Digital check-in
  • Guests will be able to check-in from a kiosk or a touch-screen display in the lobby, just as passengers do in an airport concourse.
  • 2. Secure, reliable and scalable Wi-Fi connections throughout
  • The push now is to make Wi-Fi easier, more reliable, and secure―all the while being compliant with Payment Card Industry (PCI) and other Federal and state law enforcement requirements (e.g. the Communications Assistance to Law Enforcement Act). Secure and flawlessly managed connectivity throughout the premises will be mandatory.
  • 3. The smartphone operated hotel
  • Room numbers and entry codes will be sent directly to cellphones for easy, keyless entry. Not only is this a solution to guests losing their keys, it also prevents serious security risks that come with magnetic key strips that store personal information, such as social security and credit card numbers.
  • For example, Marriott Hotels booked $1 million in revenues in the first 100 days after the launch of its mobile website in 2009. Mobile bookings were particularly important in supporting last minute bookings and moving expiring inventory, as about one-third of the mobile bookings were for same-night stays.
  • 4. The television as in-room control center
  • The in-room display will even allow customers to set preferences for lighting and temperature.
  • 5. Guest sensors
  • Energy efficiency is important―both to the environmentally conscious consumer, as well as the economically conscious hotel manager.
  • Not coincidentally, the Aria has received the highest certification from Leadership in Energy and Environmental Design (LEED), and 5 Green Keys from the Green-Key Eco Rating Program.
  • 6. Restaurant display ordering
  • Using touch screens in restaurants increases the efficiency of staff, and being able to use dynamic graphics and displays enables the chef to promote specials and upsell on orders
  • 7. Digital employee communications
  • Hotels will increasingly use digital learning to keep employees informed about everything from shift responsibilities, to updates on occupancy rates, to the next wave of convention attendees and security needs.
  • hese 20-minute audio and video modules can be viewed in the hotel or on mobile devices, and be
  • cause they are video-based, they are inexpensive to update and translate into languages other than English. High employee turnover rates are part of the hospitality industry, so having an efficient, consistent training solution is critical
  • 8. Multiple data streams, running through multiple networks that can be both secure and shared
  • Each of these data streams will need to be highly available―that is, a hotel cannot afford to have the system 'go down'. Network performance will have to be optimal as travelers will expect transactions to happen in real-time. And most importantly, all this data will need to be secure. PCI compliance requires a high level of security for each transaction. Information needs to be able to flow securely and efficiently with built-in redundancy.
  • According to iProspect, a search engine marketing firm, two thirds of consumers begin their shopping experience―including hotel shopping experience―online
  • A key part of competing in the new marketplace is having the technical capability to capture every consumer touch-point opportunity on the hotel grounds―from the time they step into the lobby, to the time they leave for the next destination.
  •  
    Hotel guests are now more interested in connectivity than they used to. With this technology age guests would like to have access "to all things digital that can enhance their experience." Hotels now are spending more time and resources on network technology as they do for other services. For hotels to gain competitive advantage they need to build rooms where everything is on a network.
  • ...1 more comment...
  •  
    This article highlights top technological improvements in a hotel that have proven to be successful, and in return have reflected a positive ROI. The article discusses ideas that are new and upcoming. Some of these ideas include: Digital check-in/check-outs, secure and reliable Wi-Fi, smart phone operated hotels (use of keys), TV as in-room control center where guests can control room temperature and lighting, and restaurant display ordering.
  •  
    This brings up a topic that we discussed in one of the earlier weeks in class. Being PCI compliant is a very critical role in guest satisfaction. It makes the guest feel secure and confident that their information is safe and not being shared through other channels.
  •  
    Another topic that is mention, previously discussed in class, is how paper menus will be replaced and guests will now have access to order via touch screen devices. This does not eliminate servers, but increases efficiency of staff, and increases turnover of tables.
marble_bird

ITInvestmentAnalysis_Hospitality.pdf - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • This study aims to determine the feasibility of IT investment in hospitality and determine the value and tangible/ intangible benefits from IT implementation.
  • Nowadays hospitality thinks that technology can improve business effectiveness and efficiency. Hospitality in Indonesia, especially Jakarta was competing to provide the best service in terms of information and technology. Moreover, implementation of IT is one of strategies to improve hotel performance
  • Based on previous research, IT implementation at the hotel has been started since 1980s until 1990an, many hotels that invest millions of dollars for information technology about 4.4 million dollars
  • ...19 more annotations...
  • Gaining competitive advantage [7] such as, IT security investments may stop the competitors to absorb market power. From other studies that point to problems appearing in hospitality to find out if the IT they invested is effective, [8] asserts that many hospitality companies have no procedures to see how effectively their spending on information technology is.
  • Various sources of data that show about IT investment in the hotel, then the problem is the existence of large amount of investment for IT development without understanding IT effectiveness for the hotel [11], the managerial party who difficult to give data about the values and intangible/tangible benefits.
  • According to [14], an IT investment consists of the total life cycle cost of an entire project or project chunk that involves IT, including the post-project operating cost of the system that was implemented. The investment ceases to exist when it is replaced or eliminated for any reason.
  • Evaluating expense or impact of large IT investment may vary from study to study [15]. In order to evaluate IT investment, Information Economics (IE) is a set of calculating tools to measure the benefits and costs of an information technology project.
  • The benefits of IT/IS that organizations use can be viewed by combining Simple ROI analysis and analysis of technology and business domain.
  • This study using Information Economic approach in order to do feasibility assessment that combine technology domain and business domain
  • The data collected includes the financial data of 5-star hotels and IT projects undertaken, as well as the costs for the technology used today. This stage is also done spread the questionnaire online for intangible value analysis of business domain and technology domain
  • The feasibility of IT investment can be known ROI score generated on the economic impact sheet. According to [23], to calculate simple ROI, there are three worksheets, such as: development cost sheet using ratio, ongoing work sheet, and economic impact sheet. The final value of the ROI and the scores of corporate analysis is incorporated into the IE
  • The Scores on the IE Scorecard will show the value and benefits of investment for IT.
  • The huge demand for the Internet makes many hotels present the speed and bandwidth that can satisfy the guests.
  • E-Concierge Service Management. Service to entertain hotel guests and modern travelers is currently working with smartphones in the form of E-Concierge Mobile with technology called Mobile Guest Softphone (MGS).
  • IT Security, the problem that arises when using IT in a company/organization is its security. For companies/organizations and even hotels are also very vulnerable to information that can harm the hotel in case of cyber attack.
  • According to Table 2, Mandarin Oriental Hotel ROI score is 1. This score means that the IT investment is feasible. Above 100% for Simple ROI means that IT implementation give profitability to the hotel and able to invest more in the future
  • Value Linking approach implemented in 5-star hotel, implementation online reservation and e-Concierge management, hotel guests can quickly make room reservations and guest data collection will be better. For e-Concierge the process of entering guests to the room will also be easier
  • This value showed that 5-star hotels in Jakarta have the time and opportunity to invest more in the future. Therefore, it is necessary to focus on future growth and development of existing infrastructure.
  • It can be concluded that IT implementation and IT projects in 5-star hotels in Jakarta are quite useful. E-Concierge, mobile apps and online reservation are most valuable and success investment for 5-star hotel. But, in order to improve the performance of hotel IT, which in terms of security and improve hotel services, need a system improvement in accordance with the hotel program, so it can support the vision and mission of 5-star hotels in Jakarta.
  • The result of financial analysis that is calculated ratio and processed in economic impact sheet obtained simple ROI and can be concluded that in terms of cost, IT investment in 5-star hotels in Jakarta can provide economic benefits for the hotel.
  • The investment quadrant shows that a 5-star hotel has a solid business base, has the time and opportunity to invest in the future. The 5-star hotels in Jakarta also have the time and opportunity to invest more in the future. Therefore, it is necessary to focus on future growth and development of existing infrastructure.
  • This value indicates that IT investment in 5-star hotel in Jakarta is considered economical enough, and quite helpful and useful in supporting hotel business process.
  •  
    This article covers a study performed on various 5-star hotels in Jakarta on the effectiveness and feasibility of IT investments. The study is performed via a questionnaire distributed to hotels in the area with associated data values for analysis. The study finds that IT investment in 5-star hotels in Jakarta is economically feasible and could provide these businesses with competitive advantage and profit.
amajo017

Hotel Technology Challenges for Every Hospitality Business - 2 views

  • Interoperability Data Management Security & Privacy Responsiveness
  • ue to the lack of standardization and specialized hospitality technology solutions, most hotels tend to develop their own proprietary solutions to manage assets.
  • Non-standardized technology can induce added learning times & on-boarding periods for guests.
  • ...17 more annotations...
  • This issue readily highlights the significance of applied technology management.    
  • Knowing and understanding customers is essential in predicting their behavior, future visits, and demands.
  • As the amount of data grows within hotel databases, the responsibility of back office management is quadrupled.
  • Authorization for data access, network & database security, and centralized database management are major concerns for hotels in the coming age. 
  • everal news outlets and hospitality professionals have already identified that hospitality companies are one of the most susceptible to data breaches. 
  • Hotel technology infrastructures must ensure that all digital interactions with guests are reinforced through robust security tech & privacy rules
  • Most hotels are handicapped by the knowledge and expertise they carry on the subject. A more reasonable idea is to consult with a technology management company that offers better insights, suggestions, and security framework designs for hotels. 
  • Advanced Hospitality has helped various hospitality ventures take root and develop their competency with technologies.
  • Hotels also need to enhance responsiveness for renovations and routine maintenance.
  • A responsive hotel tech infrastructure demands stronger resources, simpler network mapping, and seamless synchronization with hotel back office systems. 
  • Hospitality technology may be the most amazing transition to occur in the hospitality industry but remember it does come with a cost.
  • An efficient & effective hotel technology must be responsive and should acknowledge guest requests instantly.
  • thering gue
  • Gathering guest data is essential to the success of any modern business, hotels are no different.
  • Data management carries great emphasis in European countries, more so than their North American counterparts. While the current US government believes in a more lenient approach towards data retention and privacy,
    • amajo017
       
      Will be useful with regards to the lack of data privacy in US
  • With multiple point-of-sale (POS) touchpoints, an even larger number of smart devices, and that data from both demands a secure hotel network. Denying cybercriminals access to the network and preventing them from spying on guest devices is now essential for every business.
  • Highly optimized & synchronized systems leave almost no gaps when fulfilling guest requests. These technological marvels can even complete guest requests faster than hotel staff at times. This efficiency delivers a seamless guest experience while improving the responsiveness of technology. 
  •  
    This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.
  •  
    This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.
  •  
    This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.
lamia elachchabi

Hotels are failing to invest in training for Property Management Systems (PMS) | By Hil... - 0 views

  • These results show that there is still a lack of the optimal use of the PMS in hotels as there is not enough training for its use provided to the employees
  • The hotels in our sample show higher occupancy levels when hotels allocate more budget to training for PMS. Also, occupancy levels are higher when a combination of BOTH in- house training PLUS training through the PMS supplier is employed
  • This research supports that the (previously reported) under-utilization of the PMS may be due to the lack of training and budget! This research indicates that the training provided is mostly internal and not with the PMS supplier.
  • ...6 more annotations...
  • This indicates that as PMS training budget is increased, hotel revenues increase as well and in a much higher ratio than the input budget.
  • These results show that there is still a lack of the optimal use of the PMS in hotels as there is not enough training for its use provided to the employee
  • About 150 mid-scale and up-scale hotels around the world answered a questionnaire investigating the training on the PMS (measured by number of days, budget, and training provider) and performance (measured by occupancy, ADR, GOR). Most hotels (65%) stated that they had no budget for training on the PMS in 2011 and 32% of hotels offered no training at all to their employees on the PMS. 40% of the hotels surveyed provided up to 3 training days per year (Chart 2). Most of the training is conducted internally, rather than using the PMS providers. In cases where there is no training, the new employees are simply "shown the ropes" by their supervisors (Chart 3). As can be seen in chart 1 below, there is little/ no budget allocated to training.
  • Revenues of hotels are much higher as the PMS training budget went above 5000 Euros per year
  • Early indications from this ongoing research project show that effective management of the PMS training resources (e.g. training days, budget) may result in increased revenues for the hotels.
  • The Property Management System (PMS) is the key technology for hotels and a significant source of not only customer data but also operational data that can help the strategic and operational decision making of hotels.
  •  
    Summary: This article is about a study done at Ecole Hoteliere de Lausanne on the investment of PMS training and its relationship to a hotels performance. The study resulted in positive correlations between PMS training and revenues. Opinion: Training employees on the PMS seems like common sense but most hotels do not believe it is necessary. This study and its results make perfect sense but I am also a little surprised by the significant increase in revenues that is created from properly training employees on PMS. 
  • ...1 more comment...
  •  
    This research study shows that 65% of hotels don't spend money in adequately training employees with PMS training. If training is conducted it takes as little as three days and usually done internally and not with the PMS supplier. Hotels that invest the time and money in properly training its staff benefit with having higher revenues. Employees will be able to operate more efficiently at their jobs if they are properly trained. Minimal training will only result in a snowball effect of future staff hired within the hotel, therefore leading to inefficiency in the entire staff. Hotels need to see their employees as assets in order to build a successful business.
  •  
    This article is about a current study, in which about 150 mid-scale and up-scale hotels around the world answer the questionnaire. This study analyzes the relationship between PMS training and business performance, and the investment in training in PMS. Although every hotel manager knows the PMS is the key factor for hotels development, not only for getting customer data but also for decision making. The result shows that most of PMS system in hotel have not been made full used, there are many potential abilities can't be exploited. According to the study, most hotels don't have budget on PMS training. And also 32% of hotels don't provide training to all employees on the PMS. Plus, even they have training, it is very short and just in internal, no using the PMS providers. This study also shows us the hotels have a higher level of occupancy when they allocate more budgets on PMS training and have PMS suppliers training. There is also a relationship between PMS training budget and hotel revenues, the more budget on training bring a higher revenues. And the revenues are much higher than budgets. Hotels also need efficient management of PMS training, which means more revenues and full use of PMS.
  •  
    The property management system is a tool not only is customer data but it can also help strategic and operational decision making. The study undertaken investigates the investments in training in PMS and the relationship between training and business performance. A big majority has no training or offer a very little training. There is a support that underutilization of the PMS is due to the lack of training. There is a higher occupancy level when hotels allocate higher budgets to PMS trainings. There is a significant positive correlation that shows a relationship between PMS budget and the gross operating revenues of hotels.
marble_bird

Hotel_ITSec.pdf - 0 views

shared by marble_bird on 15 Jul 20 - No Cached
  • During the past decade, information technology (IT) has significantly changed the way the hotel industry controls and manages operations. While many technologies have been utilized, some newer technologies have emerged in the literature and in practice, and many of them impact the hotel’s security.
  • Among the results, this study identified a gap between hoteliers’ understanding of IT budget adequacy and the adequacy of installed IT security systems.
  • Advancements in technology are increasing at a remarkable rate. As technology becomes more important, organizations that do not keep up with these advancements could lose business opportunities to other competitors that do
  • ...53 more annotations...
  • The four leading technologies which have showed a high adoption rate from the industry and have received attention from academia are: self-service, wireless, green, and security technologies. The advantages of these technologies for hoteliers include enhanced customer services and operational efficiency (Doyle, 2007), decreased guest wait times, more efficient methods to settle bills (Singh & Kasavana, 2005), reduction of energy costs (Meeroff & Scarlatos, 2007), and protection of sensitive customer data and credit card numbers
  • In addition, exploring the influential factors of security system usage will provide greater depth of knowledge with respect to why some hotels have adopted more security systems than others.
  • there is still a lack of understanding of the nature of risk associated with inadequate IT security, especially among operators of hotels that do not have their own IT departments.
  • Self-service technologies are commonly defined as devices or applications which permit users to produce a service independent from the direct involvement of the service provider (Meuter, Ostrom, Roundtree, & Bitner, 2000). The use of self-service technologies in the hotel industry has grown considerably, especially in the areas of self check-in, in-room check-out, and foodservice kiosks
  • IT systems refer to general support systems such as mainframe computer, mid-range computer, and local area network.
  • Some of the most significant wireless technology applications involve the use of mobile handheld devices, such as personal digital assistants (PDA), tablet PCs, and cellular phones, or RFID (radio frequency identification). RFID utilizes computer chips and antennas, allowing the chips to wirelessly communicate with a receiver.
  • While the major usage of RFID in the hotel industry was for inventory control purposes, it also has the potential to be utilized in ways that can provide more conveniences for the guests.
  • Other possible uses include placing RFID tags on items of high value as a means of theft prevention or integrating tags into guest loyalty cards for easy identification
  • IT investment that lowers environmental impact and IT that manages the environmental impact of other systems are commonly referred to as “green technology”
  • Many hoteliers might think becoming more environmentally friendly will cost more for their hotels. However, it has been demonstrated that “going green” is not only the right thing to do for the environment but also provides tangible bottom-line benefits for hotels by reducing consumption of energy and water, as well as other related costs.
  • Some of the risk factors involved include reliability, security, and privacy issues
  • A hotel with more technologies being utilized will install more security systems than those with fewer technologies.
  • Many of these attacks involve attempts by thieves to gain access to customer credit card data, and these attempts constitute a major portion of the risk inherent in IT security
  • if a system is breached and the merchant is not PCI compliant, the merchant then is responsible for all costs associated with improperly used credit card information taken from that system (Kress, 2008). These losses could bankrupt a business if the security breach goes undetected for even a short time.
  • IT security systems are those measures taken to protect the confidentiality and integrity of proprietary data.
  • two main paradigms of adoption are believed to occur: bottom-up adoption and top-down adoption.
  • Thus, it is reasonable to assume that organizational factors (e.g., financial factor, human resource) will influence the implementation stage of security systems at a hotel.
  • A hotel with sufficient IT budget will install more security systems than those with insufficient IT budget.
  • That is, if a hotel does not have its own IT department, it will have a negative influence on successfully installing or maintaining necessary security systems.
  • A hotel with its own IT department will install more security systems than those without.
  • Overall, the state of IT spending on security continues undiminished because managed security services are required for almost every application (Communications News, 2007).
  • risk associated with a breach of IT systems security (e.g., network break-ins) is very high. Consequently, no sector of the business community is exempt from attacks on their IT systems, with an attack being defined as a technique used to exploit a system’s vulnerabilities.
  • Given the importance of security and privacy at a luxury hotel, this study expects luxury properties to have installed more security systems than other segments
  • Most hotel employees use their property management systems for hotel operations and should be able to check their e-mails.
  • To justify the low response rate, previous studies which have compared response rates of mail and e-mail for surveys were reviewed.
  • the large majority of respondent properties do not have their own IT departments. Second, the people making IT decisions generally do not have IT backgrounds or training. Third, the large majority of respondent properties have little more than firewalls or antivirus software to protect their proprietary data, and these systems alone are not adequate to meet PCI standards, as they do not take steps to encrypt and protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test their networks, and maintain an information security policy as required by the Security Standards Council.
  • The respondents were asked to select from a total of fourteen securities related systems
  • The profile of the respondents revealed that they were experienced hoteliers with more than ten years experience in the industry
  • Fifty-three percent of the respondents reported that they were with chain hotels that would be considered mid-range properties with an average of 175 rooms (median of 107). Over 80% of the respondents reported working in operations, while fewer than 4% reported working in either IT or engineering (Table 1).
  • Nearly 70% of the respondents’ properties did not have their own IT department (69.2% did not have, and 30.8% had their own IT departments, n = 234, missing data = 10).
  • Fifty-three percent of them (n = 244) thought the most important goal for hotel technology would be enhancing the customer’s experience.
  • second identified goal was utilizing technology to help generate revenue (41%)
  • differentiate properties from their competition (20%), to lower expenses (16%), and to increase security (6%).
  • Internet kiosks in the lobby represented the most frequently used self-service technology (36.5%, n = 244), followed by kiosks for airline check-in/board pass
  • With respect to security systems currently in use, antivirus security systems represented the most frequently used security system (92.2%), followed by hardware firewalls, software firewalls, physical security, and encrypted login security systems.
  • intrusion detection was the most frequently identified system (15.6%), followed by vulnerability assessment scanning (13.5%), Internet scanning (13.1%), antivirus (11.5%), digital ID server (11.5%), and nonreusable passwords (9.8%; Table 2).
  • Thus, the hypothesis was supported that there was a linear relationship between the three factors and the adequacy of security systems.
  • The positive standardized coefficient (β) of .389 indicates that there was a statistically significant (p < .001) linear relationship between IT usage (the number of wireless, self-service, and green technologies a hotel was using) and the adequacy of security systems
  • The study revealed certain things of interest, the most significant of which is the need for greater emphasis on IT security among hoteliers.
  • only about 30% of all respondents reported having their own IT departments. Since budget hotel properties are extremely unlikely to have an IT department, it is highly likely that the very large majority of IT decisions throughout the industry are being made by hotel operators for whom IT is not their primary area of concern.
  • Furthermore, the focus of hoteliers for future IT implementations is enhancing the guest experience (53%) and generating revenue (41%). Very few respondents (6%) identified increasing security as a 5-year IT goal.
  • While almost all respondents use information systems as part of their jobs, very few are trained in the development, maintenance, and secure use of these systems.
  • no correlation was found between the respondents’ perceived adequacy of their IT budgets and the adequacy of installed security systems, as adequacy of IT budget did not appear as a significant term in the regression analysis.
  • Nearly 10% of respondents do not have so much as anti-virus protection for their systems, and nearly half do not even take simple physical precautions to protect their IT systems.
  • we note that no correlation exists between the respondents’ perceived adequacy of their IT budgets and the number of installed IT security systems, as the number of installed systems was not a significant factor in the regression analysis.
  • The sample obtained in this study represented the targeted sample: over 80% of the respondents were working in hotel operations. Furthermore, the purpose of this study was to explore hotel operators’ insight of technology usage, IT budget, and security measures rather than to confirm existing theories or to generalize the results.
  • it is reasonable to conclude that the respondents did not have an adequate understanding of the nature of the IT security hazards facing them for the average property does not have installed systems adequate to meet PCI standards, yet they reported having adequate budgets.
  • In order to adequately protect proprietary data, one must have an understanding of network security, which is an understanding apart from software functionality.
  • Properties with their own IT departments, however, reported that they had a higher number of installed IS security systems than did those properties without their own IT departments.
  • roperties without their own IT departments, in particular, have a less adequate understanding of their IT security needs than may be necessary.
  • This study found hoteliers’ lack of attention to security provision, training in IT, and PCI compliance can place hoteliers at great risk. For example, the cost of a single incident at a noncompliant property could result in the loss of the entire business.
  • It will be useful to examine the reasons why luxury properties are more likely to employ adequate security measures to determine whether this greater use is attributable to better understanding of security issues or some other factor.
  • The study was limited by the nature of online surveys; the response rate was quite low. Future studies could test the proposed research model via paper-based mail surveys to increase a response rate.
  •  
    This article covers a study performed on various hotels to determine management's level of IT knowledge and security implementations in relation to the hotel's IT security budget. The article discusses four types of technology impacting the hotel industry and how management responses to trending technology can affect a business, particularly in terms of a data breach and overall security. The study finds that an alarming percentage of hotel managers are not adequately informed on the risks and procedures of IT management and security, and many do not have proper IT security measures in place despite having an appropriate budget.
anonymous

More hotels are going green, and not just to save water or money - Los Angeles Times - 2 views

  • The Intercontinental Hotels Group plans next year to give all 4,700 of its hotels access to an online tool that lets managers track how much energy and water they are using.The group hopes to use the system to cut water use by 12% over the next three years in water-starved areas like California.During a multimillion-dollar renovation three years ago, the Hotel Bel-Air in Los Angeles installed a filtering system to reuse bathroom water from a dozen hotel suites to irrigate its 12 acres of gardens.The Loews Santa Monica Beach Hotel plans to install a system to recycle about 70% of the water used for its laundry operation. The project, which is expected to be installed by mid-December, will cost about $96,000, after water and gas rebates, according to hotel officials.Hotel officials expect the investment will pay for itself in 17 months.
  • said about dumping the ivy planters. "I think it's about sending the right message."
  • Nearly 60% of travelers say they plan to make eco-friendly choices when booking hotels, with half saying they would pay extra to stay at an environmentally friendly hotel, according to a 2012 survey by the travel website TripAdvisor.
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  • An Earth-friendly image i
  • The best thing hotels can do is say 'look at what we are doing'" to help the environment, said Patricia Griffin, founder of the Green Hotels Assn., a Houston-based group that promotes green policies for hotels.
  • ow-flow shower heads and other in-room measures are common in hotels because local utilities and government agencies offer rebates for water-saving equipment.
  • Bathrooms are the biggest drain, accounting for about 30% of hotel water use, followed by landscaping and laundry, each with 16%, and kitchens with 14%, according to the Environmental Protection Agency. Typical water-saving measures can reduce operating costs at hotels by as much 11%,
  • The water saved from the drained fountains was "insignificant," but it sent a message about the hotel's environmental efforts, said Kathleen Corchran, the hotel's general manager.
  • The group hopes to use the system to cut water use by 12% over the next three years in water-starved areas like California.
  • The Loews Santa Monica Beach Hotel plans to install a system to recycle about 70% of the water used for its laundry operation. The project, which is expected to be installed by mid-December, will cost about $96,000, after water and gas rebates,
  • Hotel officials expect the investment will pay for itself in 17 months.
  • Since then, hotel officials say they have avoided additional fines by putting an end to washing down sidewalks and parking lots, installing low-flow shower heads and limiting landscape irrigation to evening hours, among other water-saving measures.
  • With California in the worst drought in state history, some hotels have gone beyond simply installing low-flow shower heads and urging guests to reuse towels. The goal is not just to save water or money. It's about creating an eco-friendly image to appeal to environmentally minded guests.
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    With the demand for sustainability initiatives by consumers, hotel are having to make major changes in order to oblige. Sustainability has become a major concern for many consumers and businesses have taken notice. As a result, major hotel chains across country have begun to put in order plans to make changes to their daily operations. As noted in the article by L.A. Times, changes have been made to features such as water usage, machinery operations and even landscaping design . These changes and updates are in the hopes to attract a wider consumer market which now includes Eco-friendly travelers.
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    This article discusses how many travelers look for environmentally friendly places to stay.  Also discusses what some things hotels will and are doing to become more environmentally friendly and sustainable.
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    The LA Times article, "More hotels are going green, and not just to save water or money" highlights how an "earth-friendly image" is important to many corporate travel managers. Research suggests that having an environmentally friendly hotel not only aids in decreasing operational cost and avoiding city or county fines but may also be a way to differentiate a firm's brand and compete more effectively in the market. With travelers specifically seeking out eco-friendly choices and demonstrating a willingness to pay extra to accommodate a hotels ability to provide these services; going green could be a strategic solution implemented in a manner that allows for increasing market share while reducing operational cost.
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    Good Afternoon, It good to see hotels are being proactive about being environmentally friendly. It also great they mentioned that corporate travelers are looking for Eco-friendly hotels. I know a lot of companies require corporate travelers to seek out hotels that meet certain green levels and along with there corporate rates. Hotels are demonstrating that they are willing to invest in green technology not only for money but because it the right thing to.
Jiaqi Xu

How to Generate Revenue with Hotel Call Accounting Software - 2 views

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    Billing software is important for the hotel. It can helps the hotel account for telephone charges, Internet usage, equipment fees, surcharges and taxes in real time. With the declining of the telecom revenue the new call accounting modules should adapt to new market competition. Some of the hotel adjusting room rate to balance the telecom revenue lost. Even though the use of the telecom is declining, proper use hotel call accounting system can still bring profit. The accounting system can provide traffic reports identify grade of service, peak calling hours, and the number of trunks the hotel should have to run telecom smoothly. The calling accounting report can show where guests are calling. It is easy for hotel find its target market and negotiate better tariff plans. The call accounting system can make fewer mistakes than the night auditor. All calls are being record with the help of calling accounting system. Hotel should update the critical information in calling accounting system monthly and all the properties use the same tariff table and follow the same guidelines. In this way hotel can avoid inaccurate billing and lost revenue.
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    This is an interesting article as hotels have to adjust from guests using the room telephones and hotel internet to using their cell phones and mobile networks. Hotels do need to compensate for that loss in revenue but it is hard to charge much for internet service when guests can go down the block to Starbucks and get it for free. With these changes, it makes it even more important to hotels' bottom lines to have the right call accounting system in place making sure they don't miss out on any collectible monies. Good article Jingyi.
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    This article is about how to generate revenue from the hotel call accounting system. Travelers involve the business travelers and family travelers all need to keep in touch with others. Therefore, it is important for sophisticated hotel billing software to account for telephone charges, Internet usage, and equipment fees. Sometimes your telephone charges could account for a larger cost than the room rate. The article also compared the old call accounting system and the new ones. Old call accounting system would generally been left in the back room logging long distance call records from a PBX serial port. Nowadays, hotel managers become creative in using new call accounting modules or more appropriately a communication management system .Properly utilization of a hotel call accounting system can help hotel generate high profits. Proactive hotel properties use call accounting reports to determine calling patterns that show where guests are calling. These statistics help the hotel target marketing and negotiate better tariff plans. As hotel provides more communication facilities, the communication management system will be required to account for hotel cell phones, calls made with authorization codes, internet service, hand held devices and other guest amenities.
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    Hotel call accounting software or hotel accounting software in short is a system records telephonic activity, translates it into relevant data and arranges it in reports, graphs, charts etc for analysis. In the hospitality industry, the call accounting software plays an important role as an interface between the hotel management/staff and the customers. Call accounting products allow hotels/motels to bill guests for all phone calls that the property will have to pay for, recovering costs.Managers can also detect phone misuse or abuse, optimize phone system performance, allocate telecom costs by department or extension, set special rates for VIP guests, and decrease billing errors.
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    Using accounting system to generate revenue for hotel is a great way. Today, revenue management is strong relay on those more accounting system. Properly use accounting system can support hotel generate more profits. Also, proactive hotel properties use call accounting reports to determine calling patterns that show where guests are calling. All these data help the hotel target marketing and negotiate better tariff plans.
slain006

The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

  • In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
  • In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
  • the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
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  • Chatbots are able to understand simple questions and provide answers almost instantaneously, taking the burden away from customer service staff and improving the experience for customers. Meanwhile, AI’s uses extend into other important areas for hotels too, including data analysis.
  • The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management purposes.
  • More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book.
  • Unlike VR, which places users in a digital environment, augmented reality is about enhancing the real-world environment through information overlays.
  • increase automation and ease the workload for staff
  • The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers.
  • payments are possible even if customers do not have their wallets with them
  • improve the accuracy of work
  • This means failing to keep up could provide rival companies with a significant competitive advantage
  • widespread adoption of voice search, augmented reality, artificial intelligence
  • Contactless payments
  • coronavirus pandemic has accelerated some behaviours
  • Voice Search & Voice Control
  • smart speakers in hotel rooms
  • Contactless Payments
  • save money as well as time
  • Robots in Hotels & Restaurants
  • cleaning purposes
  • Chatbots
  • as customers now demand swift answers to questions at all times of the day.
  • Virtual Reality
  • During the COVID pandemic, those working in hospitality marketing have a particularly good opportunity to capitalise on virtual reality technology and gain an edge on rivals, because it provides customers with the ability to experience elements of a hotel or to see the layout of a restaurant prior to booking.
  • Mobile Check-In
  • WiFi 6
  • Internet of Things (IoT)
  • collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices
  • Augmented Reality
  • Cybersecurity
  • Big Data
  • Recognition Technology
  • 30 per cent faster,
  • NFT Marketing in Hospitality Industry
  • Technological advances have played a significant role
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
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    This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.
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    When hotels steer towards a sole focus on technology based functions and customer service, I feel that they are missing they mark entirely. The personalized, human experience becomes absent. Technology is great and it is fascinating to see how it is implemented. Technology was initially designed to be a tool help support people and their job functions, not takeover. Additionally, by having robots act as a concierge or chat bot it takes jobs away from hospitable people, who if given the opportunity, would have the ability of exceeding guest expectations.
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    great article, the latest technologies are interesting and a little exciting but worrisome. The idea or the overall meaning behind hospitality is the human touch. Humans are able to be host and be hospitable but a robotic machine that is able to check you in or give you information on locations to visit doesn't strike me as warm. But these new creations are being implemented and some people actually likes them. Since it is seen as advancement.
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    This article describes 7 technology trends that we will see soon. 1. Recognition technology - This technology can be used in hotels to scan one's face for room access, or to check-in or out. This technology is already being used in China where they walk up to a stand, scan their face, and they are instantly checked in. 2 . Robots - If you are not aware, Hilton has had a Robot that is named "Connie." Connie can respond to any questions and intelligently learns from human interaction. There is also the first hotel to have a robot-staff. This hotel is located in Japan which the robots act as "front desk, customer information tools and even luggage porters"(Revfine). 3. Chatbots &Artificial Intelligence - Chatbots are a bit like the previous robots I mentioned. They are known from providing answers quickly and effectively. 4. Internet of Things (IoT) - Similar idea to the previous chatbots and robots, the IoT extends internet connectivity to everyday objects and turns them into smart devices. An example of this is internet-enabled thermostats, which adjust room temperature based on check-in or out times, windows being opened, etc.The same concept is being used for lights. 5. Big Data - Big data recognizes trends and can allow travel agents to make recommendations based on the customers age, gender, etc.Big data can also predict hotel occupancy, so they rates can be adjusted accordingly. It can also take into account weather, holidays, etc. 6. Virtual Reality - Virtual Reality can allow one view and book (all in 3D) their next vacation. Starting from the seat on your flight, the exact car you will rent, etc. 7. Augmented Reality - This technology has limitless potential. The video demonstrates a female checking into a hotel where she is changing the environment around her with just a simple click. Her room transforms from a beach to a city within seconds.
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    This article covers the new technology trends hitting the hospitality world. I explains why these trends are becoming so popular and how they're changing the hospitality industry. Everything is now technology based.
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    This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.
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    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
Carolina Ferrer

Handling Reservations Calls Effectively | Hotel Industry Magazine - 1 views

  • So a good starting point is to quantify how many calls are actually being handled on the front desk and more importantly how many are being lost due to under-staffing, poor training and/or non-existent technology.
  • What then are the guiding principles when establishing a successful reservations function?
  • Technology which supports – rather than prevents – sales may seem an obvious starter for 10 but the reality is that again most hotels are at best challenged by IT due to under-investment.
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    From answering incoming phone calls, checking out guests, taking payments, and processing reports for management, a front desk agent can't do it all. Today, many hotels can come to the conclusion that a high number of guests are booking through online channels, but they cannot lose sight of to business that can be made over the phone. If hotels do not accommodate to guests calling in, it may lead to lack of trust from potential and loyal guests. In order to solve this issue, Collins refers to a mantra: hotels must need to recognize that what get measured, gets managed. This can be done by measuring how many calls are actually being handled and measuring those that are being ignored by a front desk agent on a typical day. When calls get ignored or are rushed, any investment that a hotel put into advertising or content production could turn up to be a loss. If incoming calls aren't being measured now, eventually hotels will be in for a rude awakening. Collins mentions that technology can help solve this issue, but most hotels find it difficult to handle scenarios with IT due to a lack of investment. Collins stresses how important it is to have the appropriate software and hardware for employees to perform at their best for the hotel to reach it's goals. In order to better navigate and keep track of call volume, Collins states that the PMS provider may not be able to accommodate a hotels request; therefore, hotels may need to invest in additional hardware and software. In addition to this, hotels may need to find an additional information technology partner to help reach their monitoring and service needs. In my opinion, although smaller hotels may have an issue with having to invest in sufficient hardware and software, the benefits would lead to better business practices and a more efficient front desk staff. The benefits of a more efficient front desk are endless, especially when it comes to effective multi-tasting and creating memorable customer relationships
Yuting Peng

How Marriott Never Forgets a Guest - 0 views

  • What makes such velvet-glove treatment possible is Marriott International Inc.'s (MAR) use of customer management software from Siebel Systems Inc. (SEBL) The hotel chain, based in Bethesda, Md., is counting on such technology to gain an edge with guests, event planners, and hotel owners.
  • The software lets Marriott pull together information about its customers from different departments, so that its reps can anticipate and respond more quickly to their needs.
  • The biggest boost from the Siebel software is in the hotel chain's sales operations. Marriott is transforming its sales teams from order-takers for specific hotels to aggressive marketers of all Marriott properties.
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    This article tells us how Marriott never forgets a guest. First and foremost, the author told us a little story about a guest's experience in Marriott. He told the hotel about his trip, the hotel let the planning coordinator to make an itinerary for the customer including trip details and their favourates. The experience in Marriott made him very satisfied. In addition, the software which made Marriott's velvet-glove treatment come true is called customer management software from Siebel Systems Inc.. This technology aims to combine the customers, hotel and planning coordinator together to share the information of the customers such as the size of the bed, the view of the room or some specific needs of the customer. In this way, people will arrived at the room prepared just as what he liked, which will made the customer satisfied and gains the hotel loyalty and hotel profits. Marriott owns 1850 hotels and resorts worldwide and began using the software in late 1998. Until now, this software has brought a large number of guests and increase sales for the hotel. Many people would like to find the planning coordinator to book their stay during Marriott or by the hotel booking system. More and more people are choosing Marriott instead of other hotels of the personize service provided by the hotel. Finally, Marriott is transforming its sales teams to aggressive marketers for all the Marriott properties. So this makes it easy for the salesperson to book hotel rooms worldwide for his local customers. With the advantages of the software, many hotel chains such as Hilton Hotels Corp. are staring to follow the Marriott's technology lead to satisfy their customers.
jordanskj

Leading Through Disruption in Hospitality - 2 views

  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
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  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
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    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
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    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
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    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
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    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
laura kaczkowski

Investing in Hotel Technology- Guest Needs Versus Franchise Demands - 1 views

  • How does a hotel owner follow franchisors brand standards, whilst managing potential conflict with guest needs and ensuring a good return on investment?
  • otel technology is one of the key areas in which conflict between individual owner/operators and franchisors crops up, with both sides very territorial over how much ground (and control) they yield to the other party.
  • By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralised reservation and booking systems.
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  • The big franchisors maintain that owners must follow their brand standards to the letter, a situation that inevitably leads to conflict over things like in-room technology. When it comes to investing in hotel technology, owners can be loathe to implement anything that doesn’t offer a good return on investment.
  • hotel owner said
  • “Property exit value is key. No ROI while the asset is in my ownership? No technology project.
  • Around the world, it’s David versus Goliath as franchisors are being challenged as to why certain standards are in place even though, more often than not, these investments have a negligible impact on the ability of the hotelier to bring in additional revenue.
  • While such examples may seem trivial, these are just the tip of the iceberg in the debate currently raging between franchisees and franchisors. Realising the bargaining power that these individual owners have when they speak together with one voice, some of the larger chains like Intercontinental have understood the situation and established owner association meetings in which franchisees can air grievances.
  • An industry forum promoting two-way communication is a step in the right direction and just one tactic among many to address what has become a difficult relationship between two mutually dependant parties.
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    In the article "Investing in Hotel Technology- Guest Needs Versus Franchise Demands" it talks about how hotel owners follow brand standards while managing potential conflict with guests and are making sure they are getting their moneys worth on this investment. Technology is a huge part of hotels today, everything is done from the Internet and it even helps employees organize all of their information in an easy, user friendly way. Over the past years many hotel owners have opted to become franchisees of big name industries. "By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralized reservation and booking systems." When hotel owners opt to become franchises of these bigger hotels they also give up their right to make certain decisions for their own hotel. Although this could be a downfall for the owner, "these investments have a negligible impact on the ability of the hotelier to bring in additional revenue," which is something that the hotel needs help with. Overall, when small hotels opt out and decide to become franchisees of big name hotels like the Hilton, it has both its advantages and disadvantages.
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