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Even though the GDS had reformed the distribution system of the travel industry, will it continue to grow and update it's current model to upkeep the growing age of tourism? The International Air Transport Association (IATA) is looking for newer ways to revolutionize the travel industry. Tony Tyler, IATA CEO, feels that the Global Distribution System (GDS) is lacking upgrades and says "the GDS model is too clunky to adapt easily to the emergence of trends". As a result, the IATA is working on a new distribution capability (NDC) that will enable the industry to become on trend with online retailers and transform distribution. However, the GDS will still play an important role in aiding the NDS to get there. Tyler spoke at the SITA Air Transport IT Summit in Belgium, asking the IT partners to help innovate the air transport industry. He also explained that the IT already did and will continue on doing a great job with facilitating the operational efficiency.

The article talks deeply in NDC from the past to now and is very clear about how it works. NDC can help airlines to know the need for customs and without the commission. I think one day, NDC can instead of GDS, but it still needs to take such a long time.

This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.

A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.

This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.

Global Distribution System (GDS) & Alternative Distribution System (ADS) GDS & ADS Today's Global Distribution System (GDS) is comprised of 4 major GDS channels: Sabre Amadeus Worldspan Galileo The latter two, as of 2006, have been aggregated under the TravelPort banner. There are also a number of smaller, regionalized GDS connections including Abacus and Patheo. Included with GDS connectivity are hundreds of Alternative Distribution System channels that are effectively "hybrid distribution" mechanisms in that they provide web-based visibility to 3rd party merchants while "pulling inventory" from the GDS. These include household names such as Travelocity and Expedia and not-so-well-known sites such as e-Bookers and Opodo. A single "switch," Pegasus, provides overall system connectivity (Wizcom was acquired by Pegasus in July, 2004) and the industry is now seeing a proliferation of "direct-connects" to by-pass switch transaction and pass-through fees to mitigate acquisition costs. Connectivity to, and marketing within, the GDS is vital to the success of any hotel and resort given that 17-21% of worldwide bookings are made by travel agents through this channel. To have access to the GDS, your operation must belong to a Central Reservations Service (though you could try to create a proprietary CRS) and that is where the Hospitality Performance Group distribution program can bring value to your operation. We work closely with a number of CRS providers and can match you with one that is appropriate to the distribution needs of your property. Approximately 80,000 travel agents globally use the GDS. Hotel and resort "book-ability" has been an element of the GDS since the 80's (see the HPG history timeline) and given the vast selection provided to agents, GDS marketing can prove extremely productive--particularly in an extremely competitive market or when your operation's feeder markets are global. Working with our GDS marketi

This article talked about the GDS and ADS. It said there are four major GDS channels: Sabre, Amadeus, Worldspan, Galileo. Besides, there are also small channels like Abacus and Patheo. Then, the article introduced that Included with GDS connectivity are hundreds of Alternative Distribution System channels that are effectively "hybrid distribution" mechanisms in that they provide web-based visibility to 3rd party merchants while "pulling inventory" from the GDS. Then, according to the article, the GDS is vital to the success of any hotel and resort given that 17-21% of worldwide bookings are made by travel agents through this channel. It said that about 80,000 travel agents globally use the GDS So we can say the GDS's is very useful for travel agency business. It has very long history since Hotel and resort "book-ability" has been an element of the GDS since the 80's (see the HPG history timeline) and given the vast selection provided to agents. In the end, the article promoted a new system called HPG.

This article introduced how GDS controlled the whole industry in the last decades. Most airline companies and hotels use GDS and the traditional distribution channels and travel agencies dry up. But after 2001, things become different. Hotels need to do marketing and distribution by themselves to survive. But many of them are not professional, so they lock themselves into OTA contracts. They need reinvented hotel marketer by themselves. 

Air Canada's new platform, NDC Exchange, which works outside of the GDSes, allows the airline to manage the way its bookings appear on travel agency registration systems. The system was created by ATPCO (Airline Tariff Publishing Co.) and SITA, the latter of which transforms the data while the former provides the data services that make it have the ability to run,. Recently, several GDSes, such as Sabre, Amadeus, along with other entities like Verteil Technologies, Serko, and more, have also began to utilize their own NDC Exchange program.

Site Minder by GDS experience, serves as good example to better understand the impact of a GDS's impact on the hotel industry. GDS by SiteMinder provides a single point of entry to over 500 000 travel agents across the globe, which means that hotels can target many type of travelers in multiple geographic regions. By connecting hotels directly to the world's major GDS providers - Sabre, Amadeus, and Travelport - and travel agent network, GDS by SiteMinder offers a major convenience to participating hotels. Through this service, hotels don't have to worry about signing up with each one of these providers. Another advantage of SiteMinder is its affordability; there are no commission fees, rather, just one flat transaction fee per reservation. The company offers free services from GDS experts and free technical account management advice which are other benefits. For instance, in another article, in mid-2013, South Beach Group who has boutique hotels in the heart of Miami Beach, decided to switch its 12 hotels to GDS by SiteMinder. After moving to GDS by SiteMinder, South Beach Group representative highlights the significant increase in bookings leading to a growth in annual revenues by17% in 2013. In essence, GDS by SiteMinder advertises participating hotels to more customers globally within an incomparable distribution platform, with real-time and two-way GDS connectivity. As we can see in the article, in 2016, just within 12 months the total number of users of GDS by SiteMinder increased from 250 to almost 900. This article underlines the importance of GDS for the growth of travel industry. With Site Minder by GDS, one can realize how GDS helps increase hotel bookings by placing hotels on more virtual channels (an analogue of supermarket shelves) globally.  

This article is an industry update in which readers learn that the Hotel Electronic Distribution Network Association has joined partnership with Hospitality Next Generation and The OpenTravel Alliance with the goals to improve and advance technology distribution technology in the hospitality industry! This awesome partnership will leverage the strength of HEDNA's business focus. This article gives information on HEDNA as well as OpenTravel Alliance as well.

This article is about the future of global distribution systems and how airlines are making a push towards direct bookings. They are using things like performance adverting, metasearch networks, and data based e-commerce in increase revenue and improve operations.

In sum, this article discusses the long awaited partnership with Southwest airlines and global distribution channels Amadeus and Travelport. In the past, there have been many debates regarding the topic of "full content" between airlines and travel intermediaries. However, according to Southwest, this agreement will bring "the highest level of participation." As Southwest continues to revamp and improve the way it competes in the global market arena, Tom Nealon, President of Southwest has stated that, "GDSs are the third leg of the stool in Southwest's distribution strategy for business travel. With its great business product, Southwest is hoping to improve the way consumers book, transact and settle by using global distribution systems. With a conservative outlook, Southwest is hoping that the newly formed partnership with Amadeus and Travelport will generate between $10-$20 million in additional revenue in the second half of 2020.

The article demonstrates the benefits of implementing GDS in the hospitality industry. According to the article, installing GDS will enable Southwest Airlines to improve its level of participation by allowing buyers to not only book but also to "change, change, cancel, and modify reservations" via the system. Besides, the implementation of GDS will lead to increase revenue for the company.

This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.

The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.

This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.

Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.

I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html

This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.

Global Distribution Systems were originally created by airlines to reach more customers, and provide access to fare and flight information to travel agents. They have expanded into the hotel and car rental industry, and are widely used by online travel agencies. As peoples access to the internet increases, airlines have tried to get consumers to move away from the GDS, and book directly on their websites. This has proven to be a difficult challenge, and it is clear that the GDS will continue to play a major role in the way travel is booked, at least for the near future.

This article emphasizes the importance of SaaS (Software as a Service) to the hospitality industry. This model allows companies to deliver services via the internet, thus decreasing the costs and the failure rate in the software services and the product distribution. This application is creating a new model of customer interaction and relationship building as the mobile usability is constantly increasing into the hotel and travel industry. The SaaS solution distributed via the internet eliminates the physical need for indirect distribution because it is not physically distributed and can be delivered almost instantaneously. This article talks about the impact that this system causes to the hotel's operation. This system can anticipate problems and proactively addresses and fixes the issues via the support and monitoring team that is immediately available investigating and rectifying the issues promptly. Among the many benefits that SaaS brings to the hotel's operations, one very important benefit is that the executive team can keep an eye on the operations and even make changes when they are off-property through cloud-based access. The SaaS implementations would give hoteliers more control on the relationship with their technology provider and SaaS gives this to them. I feel this program is really valuable for people in the hotel industry.

It sounds so easy to use NDC, but the reality is: Not too many bookings are being made. Why? GDSs won't just give up the battlefield of simple bookings (call it 'easily earned money') and only deal with the complicated PNRs. While I am critical of the global distribution system "oligopoly", the sustainability of the redrawn commercial and technological landscape that NDC could produce has to be questioned. The proposition of NDC means that a "formerly relatively lean distribution chain will become a complicated commercial landscape with numerous airlines, numerous TMCs (or corporations) and several technology providers - all being connected to each other on a technological, as well as commercial, level."

GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.

Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.

This is an informative article, published by Sabre, on how to utilize certain technologies and stay agile during Covid-19 in the hotel business. It emphasizes how to keep and maintain a hotel during these trying times. Never stopping trying to improve and to keep an eye on all aspects of sale, occupancy, and position in the GDS. It's important to keep everything in the perspective of short and long term solutions.

GDS has been around since the 1970s and is extremely beneficial for the hotel industry. It creates a common entry point for several OTA's and travel agents so that they can obtain accurate information about the hotels. 5 Benefits to GDS in hotels: Reach market segments globally, more revenue, growth, instant updates and growing the corporate segment. All these benefits of using GDS can result in greater exposure for the property.

With the growing of the travel industry the GDS is a great tool that many travel agents use to narrow the search of what exact details they are searching for. GDS is an efficient way for agents to promote their product and services. This tool helps with the aspect in business such as revenue generated, growth opportunities, and give instant updates on rates so there is no secret.

Five benefits of using a GDS's. Talks about reaching a global market, improving revenue growth opportunities and the ability to have live updates for prices.

Global distribution systems have thought to eventually become extinct but the growth of new technologies has given GDS new hope. The three main companies that control this market are Amadeus, Sabre, and Travelport. Each of the companies has expanded their market penetration via their subsidiaries that are currently operating with global distribution systems. In 2014 Amadeus brought in almost $1billion in revenue. In addition, Sabre and Travelport showed positive growth. Airlines on the other hand, would prefer to directly have travelers book with them to save on fees. At the same time GDS brings attractive promotions to customers making them useful to the airlines and their revenue. GDS has stimulated the growth of online websites like, Expedia, Kayak, Orbitz, Priceline). Where potential customers find competitive rates and can book more than just a plane ticket.

This article suggests that consumers now purchase in a more customized why with new technologies offered through applications and data plans through consumer's phones, tables and laptops. Airline consumers have recently changed their purchasing habits to choices such as in-flight WiFi, priority boarding, premium seating, meals or doubling their miles instead of the traditional schedules and fares. Airlines have veered to selling these types of customized travel services through direct selling to consumers and have eliminated the use of global distribution systems GDS. Airlines have found that the use of GDS's are more expensive to both the airline and consumer and that GDS's technology has yet to evolve to enable the kind of customer-focused and customized shopping that other industries have embraced. Now GDS's has ask that the Department of Transportation DOT to protect its market dominance by having DOT force airlines to give them, free of charge, the ability to sell options services as checked bags, seat upgrades or club access. Airlines believe that consumers should know what the are paying for.

This article claims that GDS systems are actually limiting consumer choices. The author suggests that using new distribution technologies that connect us directly to reservation systems would be better for consumers because it provides them with all the choices the airlines can offer, without the extra charge. Purchasing a ticket through GDS is three times more expensive than purchasing the ticket directly. Airlines, which aim to support consumer choice and transparency with its customers, try to tailor travel options to accommodate a passenger's individual needs. However, GDS opposes this movement by urging airlines to use outdated equipment that requires its due fees, which in turn raises the cost of travel for consumers.