How Does Proximity Marketing Help Brands Enhance Their Customer Loyalty Programs? - 0 views
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Danaisy Abascal-Yero on 12 Jun 22This article talks about the different ways that proximity marketing enhances customer loyalty programs to increase customer trust and loyalty. Proximity marketing is a marketing technique involving the localized wireless distribution of promotional content in specific geographical proximity. One of the ways that it can benefit customer loyalty programs is through laser-focused targeting. This kind of marketing is precise because it allows you to target potential customers close to the area, which will enable it to be a more personalized communication. Another reason is that it helps improve customer experience through the use of QR code coupons for customers, resulting in improved customer engagement and experience. Another reason, this one is used by Marriott International, is utilizing beacons. The beacons transmit in-hotel discounts and offer to loyalty program members through the hotel app. The key to proximity marketing is that customers need to remain engaged, in the area, and new marketing techniques like those described above can absolutely help.