Skip to main content

Home/ Hospitality Technology/ Mobile Marketing: How Are Consumers Reacting?
wvald012

Mobile Marketing: How Are Consumers Reacting? - 1 views

http:__eds.b.ebscohost.com.ezproxy.fiu.edu_ehost_pdfviewer_pdfviewer?vid=7&sid=a3ede7e6-43d5-4785-aeee-2074a51ad33a%40sessionmgr104

started by wvald012 on 14 Jun 18
  • wvald012
    #1 wvald012 on 14 Jun 18
     
    The article focuses on the expansion of the retail mobile marketing. It talks on the adoption by the travel industry of the mobile marketing. It mentions the continuous influence of social media on traveler's buying behavior and the impact of a traveler's social graph on mobile marketing. It adds that effective mobile marketing should be part of an overall customer relationship management (CRM) process.

    As retail mobile marketing efforts expand, consumers will learn to expect and anticipate these offers as part
    of their travel experience. The travel industry has a unique opportunity to use mobile marketing to
    provide targeted offers to the traveler, provided they are personalized and location-sensitive. Social media will continue to influence traveler buying behavior, and with the increasing use of mobile technology to access
    social media, mobile marketing will be influenced by a traveler's social graph. At the heart of successful mobile marketing must be greater customer insight and knowledge that are part of a comprehensive CRM process.

To Top

Start a New Topic » « Back to the Hospitality Technology group