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With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.

A perfect example of how proximity marketing can successfully build and maintain a loyal customer base and increase their foot traffic.

This article talks about the importance of having an online presence. It is imperative that businesses leverage their business opportunities online before they are gone. It talks about key issues managers deal with during this network era. Such as "understanding customer expectations", "analyzing a firm's ability to manage information technology" and moving quickly enough to implement the changes necessary to actually benefit the company. In 2020, if businesses do not have an online presence they might as well not exist. Especially when customers have a "right now" mentality. This article helped me understand the issues that are arising with companies not being involved in e-business.

The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.

E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.

    This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.

This article is helpful in understanding property management systems (PMS), while providing beneficial features that they provide. A PMS should be "well-equipped to handle the entire guest journey." These systems enable hotels to provide a faultless guest experience throughout. A PMS offers features that facilitate processes for the hotel. For instance, this system provides a smart calendar giving hotels easier visibility to their reservations and availability. This system also provides reports and analytics for the hotel, such as sales reports, manager reports, and inventory availability reports. This system facilitates the jobs of the hotels employees, in turn creating a more consistent experience for the guests.

This article discusses how restaurants can incorporate social media marketing strategies to reach a broader audience base and grow brand loyalty. Post-pandemic, many restaurants are finding it difficult to attract customers to return to dining in. In efforts to bring back foot traffic, restaurants are utilizing social media marketing to advertise their services. Having a social media presence allows customers to know you're there and creates new forms of interaction between restaurants and diners. The article mentions that 99% of Gen Z and millennials will search for restaurants on social media when picking a place to eat. Now more than ever, it is essential for restaurants to have a social media presence because of how many users are on these platforms.

This article introduce a new online marketing product that not only can help the hotel reduce cost but also improve the hotel's online presence which results in an increase in direct bookings, less reliance on 3rd party intermediaries, and the best ROI. This new product can up-to-date the hotel's information that will attract more guests that put a hotel miles ahead of the competitors. It also offers an option for guests to choose the phrases that they are interesting. In addition, this product provides the freedom to make convenient updates for hoteliers. The hotel management team does not need the outside support team to manage the e-marketing system.

It is a new trend for the hotel to develop the mobile booking system. the hotel should make this system easy to use, and can connect to the social world. While mobile adoption is accelerating in terms of the number of users researching or managing travel, there is no evidence of attrition in website demand. So building both the website and mobile system can benefit to the hotels. 

According to this article, e-commerce such as online activities has been changing how retailers develop their global expansion strategies. As e-commerce is growing so fast, online booking, online shopping and online reservation are more popular than old days. Being a retailer, he has to be adapt to this new e-commerce trend and start to build an  online presence in order to maximize potential advantages from e-commerce. This article also showed top 10 countries in the 2012 E-Commerce index in which China is decided being the leader of the pack. China has 513 million internet users and 164 million online shoppers, which means that China's potential online retail market is expected to develop faster and faster. What's more, there are three main reasons that people in China like shopping online. The first is that there are greater products selections comparing with shopping in some malls. The second reason is that online shopping make customers be able to compare the prices by vendors. The last reason is also the simplest because online shopping make daily life more convenient than before.

October 2002 - The travel marketplace is a global arena where millions of buyers (travel agents and the public) and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services. This is a good article talking about four major GDS System companies in the world nowadays. When we do some research in GDS area, it is better for us to know some information about these four companies. They are Amadeus, Galileo, Sabre and Worldspan. The author said that Aadeus is Number 1 inlocations worldwide compared to other three companies, Galileo International is a cautions follower when it comes to technology when compared to other GDS companies. Sabre's competitive strenghs are market position, global reach, stable product line, diversification of revenue streams and intellectual capital. And Worldspan has successfully developed the strategies and solutions to ensure the company's long-tern success. After read this article, I think I have the big picture of what GDS System is. The author gave us the strength of different systems. I know what are these GDS companies doing right now in the world. And what is the best is that the author used some accurate data to support the point. So in my point of view, I don't only understand the knowledge related to GDS System, but also learn the way to write my paper, that is using lots of numbers.

GDS is started on the airline industry. And with it development, the airline company recognized that the GDS is becoming more and more important and necessary. And in my opinion, the GDS can not only focus on the airline. It can be on the internet. That is means they should built some sub-company around the world and it will help to form a kind of net that can cover all over the world. So that it is reduce the pressure of airline and increase the short distance distribution. it will be more efficiency for the guest and less human labor.

More and more customers rely on global distribution system to buy hospitality products in present time. This article introduces four major type global distribution systems, Ama dues, Galileo, Sabre and Worldspan. There are also some smaller GDS existed in the world. Amadeus is the youngest of the four GDS companies. Galileo International is a diversified, global technology leader. Galileo's competitive strengths include well-balanced and global presence, relationships with diverse groups of travel vendors, technologically advanced information systems and a stable product line. Sabre's competitive strengths include market position, global reach, stable product line, diversification of revenue streams, and intellectual capital. Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers, and corporations.

This article mainly presents an opinion about the importante of webstie in hospitaltiy industiry. It is now becoming the new energy to greatly motivate  hotels.  As the increasing needs of online booking from website, hoteliers have to put more weight on it so that it effectviely meet customers' demands. More video and photos of hotel details are included website to make cutomers vividly learn the hotels they gonna choose. This E marketing tool allows hotels to provide more visual experience to cutomers and capture the target customers in time. Instead of traditional marketing hoteliers use int the early time, Web technology, enable to get more atttentions from customers with fewer employees, reducing labor cost, posters cost and any other advertising cost, which increases revenues of hotels. Also it it provides a more convenient way for hotels to communicate with both clients and customers.

In the article "Effective Marketing Strategies for the Hospitality Industry," author Grace Owen highlights the importance an online presence to gain market share. She showed how popular online sites that are frequented by the general public can assist in bringing patrons to hospitality establishments and increase market share. According to Ms Owens, "in the digital age social media must be a part o hospitality marketing and it goes without saying that every hotel or restaurant must have a high quality website." Regardless of how one may feel about technology it is important that it is incorporated in the marketing campaign as this is the way to reach persons and engage with them and a company that chooses not to embrace digital marketing will be at a disadvantage.

In this article, lawyer, Mark Pestronk, expresses how competition between GDS offers from Sabre, Travelport and Amadeus are "the best" he's ever seen. According to Pestronk, Amadeus offers the best deals followed by Travelport then Sabre because of the GDS's size in the U.S market as well as its presence in the market. Pestronk also included how the penalty of using another GDS is decreasing today.

This short linkedin article highlights the importance of using e-commerce in the hospitality and tourism industry. As we see a growing use of technology and the web in the industry, the use of e-commerce could be a great benefit to businesses and customers alike. Proper use of social media can bring out a strong presence and get you more bookings and it's also the least costly booking channel. One should be sure that your site is user friendly and use e-commerce as an advantage.

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

E-commerce is currently one of the most important buying and selling platforms. As a result of conducting business via the internet there's plenty of competition in terms of online presence. In order to make it a smooth process for customers and a company to conduct business with one another there are a few e-commerce strategies that will assist in doing so. For starters it is most definitely important for hoteliers to maintain a search-friendly web site design, improve conversion and usability, and ensure that the website is mobile device friendly. As online bookings continue to rise, word of mouth via the internet steadily increases, and internet advertisements takes precedence over T.V, it is now most important for hoteliers to use the internet to conduct business. However, it is even more important for them to do so in the most influential manner.

In the past 2 years, Latin America has adopted e-commerce. E-commerce is growing from year to year. Social media, and social media marketing are vital in having an online presence. However, so is having a strong offline presence. Technology can impact sales, economy, and growth in the hospitality industry. As technology is evolving, it is also making an impact in online travel in Latin America. The article brings up how hotels must consider a GDS, such as TripAdvisor to bring recognition to bookings. This reminds me of what we learned this week- how GDS can broaden companies global reach.

This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.

Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.