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"E-proDirect takes an important step in uniting the company by launching a new common brand identity. It reflects a combination of the company's innovative product line, as well as their success as one of the true pioneers in the hospitality industry."

Wired Media, a full-service digital agency has seen a huge growth in the requst of digital marketing services. Recent technique includes social media, e-mail, digital advertisement, etc.

The future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and "wow" (from SEO to SEM, blogging to social networking, there's plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth? The answer is simple…create interest, excitement and buy-in at your hotels. 

The article is talking about E-proDirect solution. This solution divide to 3 parts. One is DirectConnect. This solution can directly contact with over 80000 customers at one time. Moreover this solution can give the guests immediate responses. Finally, the owner can get a satisfied return on investment. One is MeetingDirect. The event resources are online that meeting planner can easily get details on the website or mobile phone. Also, This is a free tool to make you meet the meeting planner from different countries. The last one is EproMeetingApps. This apps can help you keep the attendees connected and calculate your budgets.

Earlier his week I learned about Proximity Marketing and I am not certain if I like the idea.  According to this article written by Romanov, Proximity Marketing "combines the digital and physical worlds in a new way, offers many advantages to both consumers and retailers. It's an agile ad strategy that allows merchants to make changes on the fly to improve message effectiveness and reach sales targets on specific items. It provides amazing consumer insights." Sounds like a great concept; it uses mobile devices, which most people have, to send an alert once shoppers are within range advising that bargains are available.  The consumer then has the choice to accept (or not) the message, which could be a simple discount or even an interactive game.  The consumer's privacy is protected as it is at no cost to them.  This can potentially increase retailer sales, at a lower costs, and produces data on consumer buying habits.  Win-Win. The issue I have with this is the overall multitude of alerts received from various retails.  I am not concerned about privacy issues; it is more of an annoyance issue. 

I actually like this idea because I shop aimlessly. When I'm in the radius of a sale I get excited!!. It makes it easy to choose which store I will go into. It will be great if you can turn the alert on and off. On days I'm not shopping I don't want the alerts to go off. That can be distracting and annoying.

Proximity Marketing is changing how retail stores are going to be "selling" themselves. Sending text messages and offering discounts to drag you into their stores is what they're going to start doing.

With both individual sites like American Airlines or bundle sites like Travelocity; everyone is jumping on the eCommerce train. And what better way to grow customer loyalty than with your very own app. Want to buy a plane ticket or rent a hotel room do it from your smart phone. Problem is how do you get people to down load your app. Well Facebook has figured that out for you. Advertise on their site and customers can install your app with a click of a button. No jumping to other websites and hassling with tricky downloads; just click and your off.

This article talked about Jamaican hotels are going  to upgrade their facilities' service with new technology which allowing visitors to access various hospitality options throught applciations on their smart phone.  Nowadays a lot of hotels they public their products based on this technology. Local mobile service provider Digicel on collaboration with New jersey based telecommunications company Avaya and Pennsylvania based mobile technology company Movitas, revealed the new technology to hotel industry representative during a recent hospitality breakfast at the Haif Moon resort. it sounds really convenient , I mean based on several platforms like that for example Black Berry Android and on IOS any smart phone or tablet. it could be used widely not just for hotels also other business.

E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.

This article mainly talked about the e-marketing system called exa's e-marketing system. First of all, the article explained what the e-marketing is. It said the E-Marketing can provide businesses and advertisers with an easily customized, efficient form of marketing to complement existing advertising strategies and close in on the elusive and profitable interactive market. Then, it use the email as a example. Email campaigns supply proven, measurable results and can take your current marketing campaign to the next level. After the basic understanding of the e-marketing, the article tries to tell you why we should use the e-marketing system. According to the research, Email has been actively integrated into the daily lives of the everyday consumer. Approximately 1.4 billion email accounts were active as of 2009 with that number predicted to rise to 1.9 billion by 2013. In addition, the article tells some benefits of the e-marketing. First, Speed: messages are delivered straight to the recipients' inboxes, instantly. Then, Reach and Penetration: overcomes geographical parameters that exist with other communication methods third, Ease and Efficiency: messages can be distributed to multiple recipients at the click of the mouse. Fourthly, Low Cost: requires minimal investment to set up an appropriate technical system. At last, Targeted: allows you to target specific recipient groups and reach a defined, engaged audience.

Pineapple Hospitality has chosen Zmail from the company ZDirect, as the platform they will use for their email marketing campaign. Because Pineapple Management is a growing company, the want to improve the way they communicate with their customers. Siting that it is important to have a platform that works both ways. Allowing the hotel to contact the customers and allowing the customers to contact the hotel. Zmail operates by using their content engine to capture guest behavior, purchase history and preferences. It then send individual transaction emails, emails that cater to the customer individually as opposed to mass emails to all customer. ZDirect offers this service with Zmail that is directly focused on communicating with the "right customers", those who are most likely to be loyal customers to the hotel and spend more money with the hotel. Because Pineapple Hospitality wishes to expand beyond their current market, Zmail is an ideal tool to use to identify potential customers. Since the company has been using Zmail, they have seen a ten percent increase in click-through rates.

Lee Nazari is the CEO and founder of a payment solutions company in the UK. He provides his thoughts on the tendency for British hospitality merchants to be slower at adopting modern technologies, particularly in the point-of-sale category. Nazari exalts the power of beacon-based advertising and marketing tied to these technological solutions. He illustrates a scenario in which even a micro-business can affordably increase visibility in the marketplace and, consequently, foot traffic and revenues. In particular, Mr. Nazari describes the shifting expectation of consumers to integrate convenient, highly visible technological solutions into hospitality interactions and implores British operators to move past their concerns regarding the initial investment in the technology for the sake of their long-term success. He warns that operations that fail to "fall in line with consumer expectations" will "be left behind".

This article explains the benefits of brands being able to send relevant information in real time to consumers mobile devices for the most benefit.

Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.

Internet is to business today what electricity is to industry and good living, we had 1 of 5 people on the planet already connect to the internet. And how much information and we can gain from internet, and the bigger challenge today is to ensure those who are following you can catch up. In the hospitality industry, the rift between tech-savvy users and those who're just sitting up and taking notice of the Internet revolution is even more pronounced. E-commerce and e-marketing are just starting to make a mark in the industry, much like revenue management did a while ago. So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow. While, to create interest, excitement and buy-in at your hotels. The path to achieving these lofty goals, there have some issues and opportunities: 1. Create an online culture included habits, attitudes and belifes. 2. 'e'ducate: Audit yourself, identify key tasks and projects that must be completed to bridge the gap between where you are as a hotel and where you want to be in terms of eMarketing prowess. 3.Obtain buy-in, communicate and report: Ensure that the decision-makers at the property/ies support all significant projects and hotel department heads are involved if issues affect their department in any way. Implement practices for daily, weekly, monthly and quarterly communication to keep things consistent and regular. 4.Reach all levels: Perhaps the hardest thing to do in hotels is to reach and communicate at most (if not all) levels of the organization. One solution is to create an "eTeam".5.Go back to basics: Computer Access,understanding the role of the internet in the hotel business and learning what the Internet is and how to send emails to family and friends. 6. Rinse and repeat. Persist. Enjoy. You may not accomplish everything you hoped to…or get across to everyone, but each little success and each new person

this article talks about the trends int he marketing that are happening now, or are about to happen in the near future. Author compares new trends to an air travel. Trends that already have a lot of people being into are about to start, and there are some that exist but more people need to accept it before they will become successful.  

Proximity mobile marketing is a way for retailers such as hotels and restaurants to reach consumers after they check in via a mobile device. Hoteliers use this wireless Bluetooth capability to interact with guests and offer promotions directly to their mobile phone. These messages are automatically delivered within a 300ft radius of the property. With Proximity marketing, hoteliers can now measure the response to the advertisements whether the consumers accept or decline the promotion, ad, video, deal etc and then be able to tailor to their needs and offer what they enjoy the most in real time. Proximity marketing is a new opportunity for hoteliers and brings in an increase of sales to the business.

The 5 future internet marketing is true. It perfectly explain the 5 trends for the future marketing strategies.

This article is about a hotel named Gainey Suites Hotel and how it applied the e-marketing strategy. Gainey Suites Hotel uses social media to tell its story and do the promotion. The hotel also relies on NORTHWIND-Maestro PMS for many areas of its online marketing strategy. This makes it very easy for them to create and implement effective online campaigns. Gainey Suites uses Maestro's ResWave booking engine on its website and social media pages like Facebook, YouTube and Twitter. The property's YouTube videos have links to its ResWave reservation module that drive business from guests who watch rich-media hotel presentations and book rooms immediately. The property also uses Maestro's eMarketing to notify guests of promotions and special packages. This way is much more effective than traditional one-size-fits-all approach. Besides, Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable independent operators to maximize revenue and keep guests coming back.

I know of very few aphorisms that tend to be repeated as smugly as this one, particularly by scared people. The implication is that action is generally to be avoided, that the status quo is probably just fine, and that one should wait for a true crisis before intervening. And, of course, that it's your fault if you've ignored this sage advice and intervened anyway. It's ironic, then, how IT departments themselves end up complaining endlessly about how they're always in fire-fighting mode. This prevailing attitude evolves among (and is a telling symptom of) burned-out sysadmins and developers, especially those who are stuck maintaining systems they didn't themselves write or engineer. It can be equally summed up as a "don't touch it, don't breathe on it" kind of superstition. Or, perhaps, it's akin to the proud but defensive statement that "we've always done it that way."