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This article comments on the perceived effectiveness of daily "flash" deals distributed through the internet to provoke the usage of services of a hospitality enterprise. It also addresses current industry challenges hotels face with regards to sustainability and corporate social responsibility. The first Cornell study surveyed approximately two hundred international hotels. The results showed half of the hotels have used the e-Marketing "flash" deals technique while the other half abstain siting concerns of brand reputation. However the issue of dissatisfaction from those hotels who use daily deals is also prevalent. The conductors of the study recommend those who use the deals to "start small," clearly define the reason for the deal and examine every aspect of the deal, including limitations, to increase ROI and satisfaction. If the deals are tailored to fit both the hotel and guests' needs they should attract and retain customers. The roundtable discussion then dives into an important branding issue of CSR. It highlights common misconceptions related to sustainability such as going "green" being being costly, guests not appreciating sustainable efforts, and the "wait and see" approach being smart for implementation. With education and communication the hospitality industry can inform their internal and external customers of their sustainable business practices and increase customer acquisition. Rather than being reactive, businesses should be proactive and concentrate on their "long-term brand focus."

The articles list some of the methodologies Apple has been implementing over the last few years for its contribution to Corporate Social Responsibility.

Through this article we can understand how the trends in event management industry taking shape. By having the knowledge of such trends in the event industry ,hotels can modify their strategies accordingly. Increasingly tech-savvy and eco-conscious clients will drive continued change in meetings and events management in the year ahead, according to meetings management, logistics and event company, Publicis Meetings USA (PMUSA). Technological advances are expected to be at the core of several trends in the meeting industry in 2011. Customizable mobile apps One trend is the use of mobile devices and customized applications to promote audience engagement, interactivity and networking. Mobile apps are now being developed for individual events and programs, allowing organizers to communicate with attendees before and during the meeting, especially regarding time-sensitive subjects like changes of itinerary, maps and other announcements. Hybrid meetings In today's cost-conscious business environment, PMUSA forecasts that new technologies will also drive continued growth in hybrid meetings. By incorporating hybrid components into their meetings, clients are saving money, achieving higher attendance rates and promoting sustainability. Incorporating technology, such as live broadcasts and video streaming, allows clients to conduct and attend meetings from a remote location. PMUSA believes that the cost savings is a major factor in this trend, along with the importance of a meeting's environmental responsibility." Comprehensive "green" meetings Meeting clients have increasingly been requesting "green" events, but it's the comprehensive nature of these requests that PMUSA sees as the most important trend for the coming year. Increasingly, clients are expecting every aspect of a meeting to include an environmental component, from biodiesel vehicles and biodegradable materials to the use of locally sourced food and reusable plants for centre pieces in lieu of cut flo

Yes, what you mention is the trend of technology using in event planning. I used to search information about the green concept of meeting. Now more and more planners consider this trend when plan meeting. It's a comprehensive one when implement.

In this article, Hyatt has launched a global sustainability program. And also Hyatt has green teams and employee volunteers to do efforts on the sustainability.  When talked about the progress of the sustainability program, Hyatt said they had three steps: First, Hyatt Thrive is supported by 80,000 associates in over 450 hotels in the world, which will give a lot to help. Second, this global framework has a singular goal to help thrive. Third and finally, Hyatt is very committed to measuring and tracking the progress. They were very accountable. I think more hotels need to develop a sustainability program like Hyatt to help the world go green.

This is a great article and not to mention an amazing initiative. A program that is fueled by it's associates will certainly have a positive impact on the community and a lasting effect.

This article is about the Starwood brand reloacate their headquater in Stamford. This action creates more than 800 jobs to Connecticut and it becomes a LEED certified showcase to their hotel brands. The new headquater will be a good model for saving energy and water and using economic-friendly lights. In addition, Starwood is also one of the largest hotel operators in New York City which is the only city in the world to boast all nine Starwood brands.Harbor Points is also focusing on urban redevelopment which converts an industrial area into a commercial/residential district and exciting urban destination.

A good example of CSR (Coporate Social Responsibility) on Starwood's part to join the LEED movement. I do wonder what they did with their old headquarters in White Plains, NY. Did they sell it to an environmentally friendly buyer or just wash their hands of it.

The idea of green hotel has been widely spread globally as the worldwide resources are overused resulting in the significantly negtive effect on the human being environment. Hotels try to set up their green projects for saving resources, energy, cost as well as making customers memorial experiences. China is also planing to build 10000 green hotels as well.

The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.

Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).

This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.

This article discusses 6 steps for planning successful and virtual events. It references a White Paper on this topic