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ggara004

Travel Tech Execs Take Shine Off Cloud Computing by Highlighting Hidden Perils - Skift - 1 views

skift.com/...-by-highlighting-hidden-perils

technology hospitality hotel business

shared by ggara004 on 17 Jan 20 - No Cached
  • Moving travel company software to the cloud has proved tricky, some travel technology executives said this week in moments of candor. Absent strategic thinking, shifting systems from mainframe computers to public internet-based services from Amazon Web Services, Google Cloud, and Microsoft Azure can waste resources
  • he executive bluntness is a counterweight to recent industry hype about cloud services
  • Advertising campaigns have promoted the cloud’s potential cost savings for companies as they switch from investing in, and maintaining, servers to buying the computing power as they need it. But they ignore some practical challenges. Travel executives have found that they must shift their services over to the cloud in stages, and the phased shift can lead to escalating cost
  • ...4 more annotations...
  • The travel industry is behind the retail and financial sectors when it comes to tapping the maximum benefits of the cloud, which includes being able to make use of sophisticated services like machine learning techniques for data analysis, said Nicolas Nelson, chief information officer of Air France
  • Some retailers, like Home Depot, have gone further by migrating their warehousing and operational data to the cloud, which lets them use analytical tools to more effectively manage their inventory and processes,” said Strong. “That’s a next wave opportunity for travel companies
  • Amadeus, for example, plans to move its applications to run on the public cloud across multiple regions
  • Cloud systems can be more elastic and flexible, said Rafael Achaerandio, head of Azure development advocacy and app innovation cloud sales at Microsoft. The cloud can let an airline or online travel agency deploy its applications around the world with the tap of a button, which was virtually impossible with its legacy data center
  • ggara004 on 17 Jan 20
     
    This article references the hidden costs of cloud computing. It advises how retail companies such as Home Depot have been successful in their transition to cloud computing however the hospitality industry falls behind. Businesses such as Expedia try to educate their engineers of the cost of cloud services and advises them to use it wisely. It appears to be that the hospitality industry still lags on the technology wave, as it continues to "remain a hybrid of newer and older technology".
  • allisonweets on 20 Jan 20
     
    This was an interesting read! I didn't realize that the data from servers had to be moved in shifts. So maybe it's not as cost effective as thought to be. Hopefully the travel industry makes progress in becoming more "cloud friendly" as it can be very beneficial.
khadija2050

MGM Resorts falls victim to data breach | PhocusWire - 1 views

www.phocuswire.com/MGM-Resorts-breach

mgm resorts falls victim data breach

shared by khadija2050 on 14 Jul 20 - No Cached
  • MGM Resorts International is the latest travel brand to suffer a security attack involving customer details, in an incident that took place last summer.
  • Details of the incident were uncovered last week by ZDNet, which says the personal details of more than 10 million customers were shared on a hacking forum.
  • “unauthorized access to a cloud server.”
  • ...6 more annotations...
  • He adds that companies should also monitor for leaks of the data.
  • a dark web monitoring specialist, says this kind of incident can be avoided by regularly checking who has access to cloud-based servers:
  • “confident that no financial, payment card or password data was involved in this matter."
  • “This incident also highlights the importance of speed when mitigating digital risk; watermarking data with unique synthetic identities can enable organizations to detect these threats immediately and be the first to find out if their data is available online, before someone else does. Setting up email listeners for these watermark identities can detect a breach before the data is shared online, if the hacker is testing for valid addresses.”
  • advises that the same security levels for data on premise need to be in place for what is stored in the cloud.
  • It’s a near-universal challenge for enterprises: the move to hybrid environments and more complex, fragmented networks makes it even harder to keep control. Without consistent policies you can pretty soon have a tangle of security gaps and compliance violation
  • yijingyang on 14 Jul 20
     
    MGM Resorts falls victim to data breach last summer, more than 10 million customers' information were leaked out. It was took place through "unauthorized access to a cloud server." However, specialist said this breach can be avoided by regularly checking and monitoring. Also, specialist advised that MGM also need to take same security levels for data on premise in their could.
  • hankunli on 23 Jul 20
     
    It was reported that MGM Resorts fell victim to a data breach on a cloud server but not much critical guest information was leaked out. Experts said that this kind of breach can be avoided by checking who was able to access the server regularly. Also, the company needs to monitor data to find out the leakage earlier than anyone else. Monitoring the data stored on the cloud should also be as important as those stored on-site.
  • khadija2050 on 02 Nov 20
     
    the article gives details about a data security breach that the company was a victim of and how information of 10 million customers were shared .
lethannelson268

Eventbrite sued over Ticketfly data breach | IQ Magazine - 0 views

www.iq-mag.net/...ite-sued-ticketfly-data-breach

shared by lethannelson268 on 08 Nov 20 - No Cached
  • Eventbrite is facing a class-action lawsuit over allegations Ticketfly’s “lax cybersecurity procedures” allowed hackers to gain access to 27 million customers’ personal data in May’s cyberattack
  • names, addresses, email addresses and phone numbers was stolen
  • uding
  • ...5 more annotations...
  • Personal information incl
  • hich led to a week-long shutdown of all Ticketfly services, as well as a number of Ticketfly.com-based venue websites, and forced several promoter partners to push back onsales or migrate to parent company Eventbrite’s platfor
  • in the data breach, w
  • consumer fraud, deceptive practices, breach of contract and negligence for its supposedly poor web security
  • Ticketfly failed to notify her that her data had been compromised, instead limiting its immediate response to a “passive support page” on the Ticketfly website and a “single tweet on social media”. Consequently, she says, she did not learn about the hack until September, months after her personal data was accessed
  • lethannelson268 on 08 Nov 20
     
    This article discusses a data breach that Ticketfly, a ticket booking online service, suffered due to hackers breaking in. Ticketfly is owned by major event booking company Eventbrite, and according to the article, Eventbrite failed to have adequate cybersecurity to prevent the breach, causing over 27 million customer information to be disclosed to the hackers. This just highlights the horrors that can happen when booking through a event registration software.
Lymaris Collazo

Touchless Digital Menu System For Restaurants Launched - 0 views

www.prnewswire.com/...urants-launched-301063579.html

technology Hospitality hotel software business Tech travel solution menu system restaurants

shared by Lymaris Collazo on 19 Sep 20 - No Cached
  • The Interactive Firm, a premier provider of full-service social media marketing and guest reputation management services today, announced the launch of MyMenusOnline, its new touchless digital restaurant menu system.
  • With MyMenusOnline restaurant guests simply scan a tableside QR code or NFC tag to view the restaurant's menu on their own mobile device. The system is meant to replace traditional printed menus and eliminates concerns in potentially passing germs between in-house dining guests handling the same menus.
  • MyMenusOnline is managed and updated by the restaurant via any mobile device, tablet or desktop PC. All changes are pushed out to consumers in real-time, ensuring "daily specials" are always up to date.
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  • MyMenusOnline is 100% web-based and mobile optimized and there is no need for any app download.
  • Guests can also save restaurant menus to their mobile device home screens for future access.
  • "According to a recent COVID-19 report published by the  National Restaurant Association, restaurant operators that are getting ready to reopen will need to consider how they operate under much stricter sanitary guidelines," said Vallauri. "Some industry experts are calling for one-time-use disposable menus, which is sure to increase the operating costs for restaurant owners. With MyMenusOnline, we take that cost out of the equation."
  • Lymaris Collazo on 19 Sep 20
     
    Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.
kelseybarton

Why ecommerce should inspire your hospitality customer experience - Insights - 3 views

insights.ehotelier.com/...ospitality-customer-experience

ecommerce hospitality

shared by kelseybarton on 11 Sep 20 - No Cached
  • In hospitality, guest experience is everything.
  • while ecommerce and hospitality are somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
  • AI chatbots like BotXO can resolve a staggering number of complex customer service issues. Complaints, order queries, product information, and more can all be resolved without a customer support team member ever needing to get involved.
  • ...10 more annotations...
  • A web-based chatbot can provide prospective guests with up-to-date booking information, advice on local amenities, estimated prices, and so on.
  • Content is the lifeblood of ecommerce businesses
  • A strong content marketing strategy transforms your hotel website into a go-to hub for guests to help them research, prepare, and plan their trip. Consequently, you provide an expansive customer experience that caters to all your guests’ needs in a single space.
  • A frequent criticism that holidaymakers have about booking hotels online is that the booking system itself is confusing. Too many options, contradictory choices, an arduous process make for such a taxing experience that the traveler needs another holiday to get over it.
  • The best ecommerce websites are those that provide a streamlined checkout with a simple, linear process and as few choices as possible. Keep your booking process as bare as possible.
  • Social media is a core component of strong customer experience. It’s rapid, conversational, and works on platforms where your guests are active most, communicating to your target audience with speed and personality.
  • building a personal rapport between the brand and the customer.
  • social media serves as a crucial stepping stone towards offline customer experience. The interactions you have with your customers online serve as an incentive to book with you, and form another facet of your brand personality.
  • Social media is customer service, digitized.
  • Customer experience is many different things to industries. But inspiration can be found everywhere if you look, and ecommerce is no different.
  • kelseybarton on 11 Sep 20
     
    (Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.
  • kelseybarton on 11 Sep 20
     
    (Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.
jlewinsky

Hotels: Are Your Cyber Defenses Ready for 2021? | Hospitality Technology - 0 views

hospitalitytech.com/your-cyber-defenses-ready-2021

cyber security hotels tourism POS

shared by jlewinsky on 23 Feb 21 - No Cached
  • Two of the top five biggest data breaches made public in 2020 were at hotel chains. Attackers stole personal information including names, emails and addresses from 5.2 million guests at Marriott and 10.6 million guests of MGM Resorts.
  • To ensure a swift recovery from COVID-19, the hospitality industry must shore up its cybersecurity protections — or risk more headline-making breaches in the future.
  • Risk is especially high at hotels because attackers have multiple points of entry.
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  • Breaches undermine hospitality brands’ reputations and erode customer trust. Eighty-one percent of consumers will stop engaging with a brand after a breach, according to a 2019 study.
  • When it comes to cybersecurity, companies today have two options: Defend the fort or devalue the data. The former is the more traditional approach. By strengthening the digital “walls” around your data — via firewalls, intrusion detection, 24/7 monitoring and other security protections — the defend-the-fort approach works to keep attackers from accessing your systems at all.
  • However, one of the biggest vulnerabilities may be on the hotel grounds themselves.
  • hotels have multiple point of sale (POS) terminals across different locations, from the front desk to restaurants, all of which are connected to each other. If a POS device is not properly secured, attackers can use malware or other attack vectors to steal clear-text credit card numbers and other data.
  • POS attacks remain one of the most common causes of data breaches in accommodations and food services.
  • Guests may share their credit card numbers with the hotel in advance via a booking app or website, opening up the possibility of web-based attacks. Loyalty programs are another source of online vulnerability, with an estimated $1 billion a year lost to account fraud and related crimes.
  • One important and underutilized aspect of cyberdefense is employee training.
  • Make sure your employees use strong passwords and know how to spot fraud and spear phishing attacks. You may also want to limit employee access to confidential data, so if an account gets hacked, private guest information doesn’t go with it
  • You should also make sure your software is up to date with all security patches, as attackers often exploit known weaknesses in programs. Isolating POS devices from the rest of the network can also limit the damage from malware infections at that entry point.
  • it’s unlikely that even the strongest digital “walls'' will prevent all incursions. Defenses are important, but the ever-changing nature of technology means that new, hard-to-catch vulnerabilities will pop up all the time.
  • important to devalue your data, rendering it unusable to attackers who gain access to your systems. One way to do this is to implement point-to-point encryption (P2PE) by encrypting payment information from the moment it enters your network at the POS
  • Encrypted data is unintelligible to anyone who doesn’t have the right digital key. Implementing P2PE is the only way to ensure that clear-text payment data doesn’t fall into the hands of attackers targeting POS systems with malware.
  • Data that’s stored for the long term, like passport information or credit card numbers saved to a loyalty program, can also be devalued through tokenization. Data that’s tokenized gets replaced with an alphanumeric pseudonym, so the actual sensitive information isn’t stored on your servers. This method helps secure guest information beyond the initial transaction at the POS.
  • Hotels that reckon with their security vulnerabilities now will protect themselves from fines and other fallout from data breaches as business rebounds. They’ll also build deeper, more trusting relationships with customers by keeping their personal information secure. By strengthening security protections and devaluing their data, hotels can set themselves up for a brighter future. 
  • jlewinsky on 23 Feb 21
     
    This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.
anaslip

Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Hospitality Tech... - 0 views

hospitalitytech.com/bersecurity-hospitality-sector

shared by anaslip on 11 Apr 20 - No Cached
  • Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector
  • Marriott International revealed that a massive cyberattack compromised personal information for up to half a billion individual guests of its properties.[1] The data breach ranks as the second largest known theft of sensitive personal records to date.
  • This marks the second major cybersecurity failure for Starwood, the Marriott division affected. Before being acquired by Marriott in 2016, the company’s cash register system was penetrated by malware looking to steal credit card information. [3] Other major organizations in the hospitality industry, including Hilton and Hyatt, have reported similar attacks. In 2017, for example, Holiday Inn parent company InterContinental Hotels discovered a breach lasting three months and affecting 1,200 properties. With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
  • ...5 more annotations...
  • Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
  • However, industry specific challenges like high employee turnover continue to expose the sector.[6] Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
  • Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.” What this means is that an adversary—commonly referred to as a “hacker”—finds some way to gain access to a target and compromises it. The target can be accessed through vulnerabilities in web frameworks, internet browsers, or internet infrastructure such as routers and modems. Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks.
  • Rather than rely solely on the incident response and recovery methods that have been used for many years, a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale. This kind of approach, when paired with incident response tactics, could provide true security to vulnerable, critical networks.
  • A TTP-based cybersecurity tool would work in concert with existing incident response, internally-focused cybersecurity efforts, adding a layer of prevention over the top of this vital but flawed process.
  • lclar060 on 11 Apr 20
     
    In today's world no business entity is impervious to cyber-attacks. Marriot, Hilton and InterContential Hotel Groups were all recently affected by such acts. The traditional cyber-attack method which the hospitality industry employs is oftentimes simply a reaction to the attack- "incident responses". Instead, the industry needs to shift its focus and allocate resources to aid prevention of future of attacks. This new focus was be surrounding tactics, techniques and procedures (TTP) - the ability to identify adversary and implement the necessary processes to hinder attacks.
  • anaslip on 20 Jul 20
     
    This article tells us about the importance of having a good cybersecurity. There are some big hospitality companies like Marriott and Hilton which have revealed that many cyberattackes compromised personal information for many guests and that cybersecurity has to be improved.
anaslip

3 Best Free and Open Source Event Management Software - 1 views

blog.capterra.com/free-event-management-software

free event management technology hospitality

shared by anaslip on 26 Jul 20 - No Cached
  • 3 Best Free and Open Source Event Management Software
  • the software had to offer at least the following functionalities: Enable organizers to create an event page or website with details such as location and times. Allow attendees to register for events and/or buy tickets/passes.
  • Other important event management features include attendee management, barcode/QR scanning, email marketing, and mobile apps. However, these features were not requirements for inclusion in this list.
  • ...10 more annotations...
  • Allevents.in is an event discovery and online ticketing platform that doubles as an event management tool. The platform helps you tap into an existing base of event-goers online and reach audiences more quickly than setting up a web page from scratch would.
  • Event setup is quick and easy. Integration with various social networks makes it easier to promote and market events. Ability to create discount codes is a much-needed functionality. The user interface could be simplified further to make it easier to navigate.
  • Eventleaf is a tool that allows you to create and promote event pages, as well as register attendees and sell tickets. The free version of the tool allows you to register up to 100 attendees per year, regardless of the number of events. It also allows you to build event websites and set up marketing campaigns for events.
  • It has a short learning curve, and it’s easy to navigate. There is a high level of customization in the design and registration requirements when creating an event page. It needs an auto-save functionality on the event creation page. It lacks the ability to adjust the audience when sending out email campaigns or surveys.
  • Odoo Events is open source software that offers features for all stages of the event planning process. You can use it to design and set up events pages, organize and schedule events on an event calendar, and manage attendee registrations. You can also use it to promote events via email marketing; integrate with social media, SEO tools, and Google Analytics; and do online and offline ticket sales.
  • Customizability of the interface. The tool is flexible enough to cater to the diverse needs of different users. Self-service means users have to fix any glitches or errors by themselves. Getting direct support from the vendor or affiliates is possible but can be pricey.
  • To help you evaluate event management solutions, here are some important points to keep in mind:
  • Size of events you plan to host:
  • Marketing and promotions needs:
  • Deployment options:
  • anaslip on 26 Jul 20
     
    This article shows us top 3 free even management softwares. Before choosing your software, keep these 3 things in mind: size of the event, marketing and promotion needs and deployment options.
yijingyang

为什么旅行消费者以与行业不同的方式考虑网络预订渠道| 菲丝 - 0 views

www.phocuswire.com/-different-way-to-the-industry

Travel ebusiness booking channels

shared by yijingyang on 31 May 20 - No Cached
  • 42％的人说预订假期时积极的在线体验很重要。
  • how few opportunities travel companies have to get it right when it comes to providing a good customer experience, no matter what device consumers are using.
  • 40％接受调查的移动预订者表示，他们希望他们在移动设备上预订或研究假期的体验与台式计算机相同或更好。
  • ...12 more annotations...
  • 42% say a positive online experience when booking a holiday is important.
  • 46％的使用移动设备的人表示，这会对他们对品牌的感觉产生负面影响，而有38％的人可能会因糟糕的移动体验而与其他提供商预订下一个假期。
  • 40% mobile bookers surveyed said they would expect their experience booking or researching a holiday on a mobile device to be the same or better than on a desktop computer.
  • 46% of those with a mobile device said it would negatively affect their feelings towards the brand and 38% would be likely to book their next holiday with a different provider based on the poor mobile experience.
  • 在线预订者将在线视为一个渠道，而不管他们使用什么设备。
  • not just ‘doing mobile’, but doing it right.
  • 对企业而言，坏消息是要满足这些高期望将需要大量的努力。制定涵盖移动和社交商务等新趋势的有效电子商务战略并非一朝一夕。
  • 而且，尽管消费者不需要了解在不同的设备或平台上一切都以不同的方式工作，但是企业必须因为存在巨大的机会而已。
  • While travel companies are eager to increasingly have a specific mobile strategy, consumers aren’t compartmentalising in the same way.
  • The bad news for businesses is that meeting these high expectations will take a lot of hard work.
  • And while consumers don’t need to understand that everything works in different ways across different devices or platforms, businesses must because there is a massive opportunity.
  • These high consumer expectations mean companies have no time to waste.
  • yijingyang on 31 May 20
     
    Mobile booking channel is a huge opportunity for travel business. Businesses need to pay a lot for this potential development opportunities. However, due to the different considerations of business and consumers, this kind of payment may can not get the return they expect, but they seem to have no choice because of the whole big trend.
jamigovaerts

10 Event Planning Software Options: Made Simple - 0 views

eventplanningblueprint.com/10-event-planning-software

technology hotel business Tech travel solution mobile green hospitality software

shared by jamigovaerts on 10 Oct 20 - No Cached
  • For event planners that are in the beginning stages of their event planning career, and who don’t have a large budget to purchase event planning software, there are (nearly) free options like Basecamp, Trello or Smartsheet (excel spreadsheets still work well, too!).
  • Paid Event Planning Software
  • Planning Pod –
  • ...11 more annotations...
  • Etouches
  • Offering solutions for event registration, floor plans, timelines and task assignments, etouches is a great option for all cycles of your event.
  • Eventbrite
  • One of the most popular event planning software options for event organizers (professional planners and community organizers) looking to sell tickets and manage event registration is Eventbrite.
  • Evolero – With a free two week trial, Evolero was developed by an event planner and has all your event software needs in one place so you don’t have to switch between platforms – everything from managing event registration and websites, to ticketing, planning and promoting.
  • Cvent – A leader in the cloud based, event management systems, Cvent offers event planning software for mobile apps for events, email marketing and web surveys, targeted advertising, and online registration and venue selection.
  • Azavista – Planning an event of any size, Azavista may be a good option for you. Offering flexibility, their platform allows event planners to set up a new event within minutes.
  • Basecamp
  • Trello
  • Smartsheet
  • Evernote
mannypjr

The Best HR Practices in the Hospitality Industry - 0 views

www.bestpracticeinstitute.org/...best-hr-practices

shared by mannypjr on 04 Oct 20 - No Cached
  • the quality of your customer services and staff responsiveness has a direct impact on the image and reputation of your hotel
  • Hotel executives need to devise a well-managed and robust talent management strategy that creates a culture of ongoing development, high performance, and organization-wide commitment to providing top-notch service in a practical way.
  • recruiting, hiring, and retaining skilled and experienced employees
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  • Many hotels are incorporating web-based solutions to optimize their key management functions in order for managers, HR executives, and employees to shift their focus to other high value activities.
  • Within just a year, the hotel experienced significant positive results in terms of better alignment and lower turnover.
  • scale, magnitude, duration, and strategic importance
  • experience and knowledge must be readily available to employees, and must be proactively delivered to the right person at the right time.
  • The senior management needs to outline such customer service values of their hotel, and ensure that their staff at all levels has clear understanding of how their individual actions contribute to providing these values.
  • senior executives also need to empower employees to ensure they deliver them in a way that adds values to the customer experience.
  • hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes.
  • they need to reinforce core messages through timely advice, which should be both practical and inspirational.
  • Each employee needs to know this change is going to affect their work, what they are expected during and after the transformation process, on what basis their performance will be measured, and what is the altered definition of success and failure.
  • mannypjr on 04 Oct 20
     
    This article outlines some best practices in the hospitality industry. These include: Talent Mgmt. & High Levels of Customer Centricity, Executing Enterprise-Wide Transformation, and Lessons from Industry Leaders.
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

webitmd.com/...keting-trends-to-watch-in-2021

hospitality emarketing digital marketing 2021 pandemic social media influencers retargeting ads hotel business mobile

shared by ldevaul on 26 Sep 21 - No Cached
  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
  • ...12 more annotations...
  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
  • ldevaul on 26 Sep 21
     
    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
cingram21

How proximity engagement turbo-charges QSR loyalty| Q | QSR Web - 0 views

www.qsrweb.com/...ment-turbo-charges-qsr-loyalty

shared by cingram21 on 26 Sep 21 - No Cached
    • cingram21
      cingram21 on 26 Sep 21
       
      This article does a nice job of explaining how to effectively utilize proximity marketing to grow loyalty. It discusses the importance of understanding privacy and how important it is to monitor app downloads and deletions to determine if the strategy is aligned with guest expectations.
  • That's the beauty of proximity engagement. Not to be confused with location-based marketing, proximity engagement is about engaging your customer with a message they will actually want, not simply sending them the message you want them to get.
  • The aforementioned study also found that only 39% of respondents said they would keep an app for more than six months, with 28% admitting they deleted an app after using it. So, if offering an engaging app is the way to your customers' hearts, you need to figure out how to get them to keep yours on their phones.
  • ...4 more annotations...
  • This is happening despite the fact that most restaurant leaders and marketers know consumers don't want to be shouted at or nudged. In fact, when the signal-to-noise ratio gets too weak, consumers will not feel the value and are much more likely to delete the app.
  • There's an increasing amount of pressure to restrict the sharing and use of consumer data without consumers' explicit permission, which is fantastic from a consumer protection and privacy perspective.
  • Stanford University's Behavior Design Lab founder, BJ Fogg — considered the father of behavior design — explains that it takes motivation, ability and a prompt to converge at the same time for a behavior to happen.
  • When a customer is nearby, their ability to patronize your restaurant is high. When it's around mealtime, or if it's been a couple weeks since that customer has had their favorite dish at your store, their motivation to act is also likely high. When both of those criteria are aligned, then the probability they will respond to the right prompt with action is high.
sherylehlers

Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views

peertopeermarketing.co/hospitality-marketing

marketing hospitality tech

shared by sherylehlers on 06 Jun 23 - No Cached
  • Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
  • Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
  • hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
  • ...15 more annotations...
  • Augmented reality
  • User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
  • voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
  • influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
  • One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
  • Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
  • computer technology, alters a person’s perception of their immediate surroundings.
  • Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
  • Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
  • Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
  • Video marketing has evolved into an important component of many advertising campaigns
  • you can showcase many incredible experiences through video.
  • Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
  • content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
  • hospitality marketing is a very challenging thing to get right, and it can be time-consuming
  • sherylehlers on 06 Jun 23
     
    Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.
nelson1oliva

Proximity marketing app | Using beacons to reach customers | Location based marketingYo... - 0 views

yogobogo.com/proximity-marketing-beacons

proximity marketing

shared by nelson1oliva on 12 Feb 23 - No Cached
  • iBeacons or Beacons are small BLE (Bluetooth Low Energy) devices - small wireless sensors that communicate with Bluetooth-enabled smart devices such as iPhones, Android phones by continuously emitting messages/advertisements or small packets of data through its' BLE transmitter while allowing you to collect information on each smart device. Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyse customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue. Push the right message to the right audience at the right time
  • nelson1oliva on 12 Feb 23
     
    Note: my above post is comprised of highlighted excerpts and intended to be in quotes but the editing tab is not working accordingly. No plagiarism is intended and credit goes to the authors of the posted web page. Nelson AS DESCRIBED ; this is the fundamental problem with the proximity marketing process. The fact that this is some sort of "subliminal" type of messaging through push marketing, that not only send out ads but collectively gathers personal data, should be an area of concern for everyone utilizing a smart device. "Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyze customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue."
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