E-marketing

On the face of it, viral marketing optimization (VMO) bears little resemblance to more established digital marketing practices. In retail and lead generation the basic principle to optimizing conversion is long established as driving people into the funnel and then pushing them down it. Viral Marketing turns this funnel upside down. The viral marketing end is really a beginning. Success starts at that single point of conversion and moves wider and the benefits of optimizing the viral funnel get compounded in ways other marketers can only dream of.

It looks like Google might be getting serious about its payment product, Google Checkout. First, right around Thanksgiving, they replaced ...

The best posts of 2007 in social media, marketing, SEO, reputation management, viral marketing, domaining, and affiliate sites.

Freewebs' president and COO writes that Web Widget Marketing will help advertisers keep up with consumers, or at least stay ahead of competitors.

SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake ...

A great post from Matt over at 37signals about how to get publicity. I've had a few people write me asking how they can get their blog "out there" -- I'd think all of these tips apply equally well to individual bloggers as they do to companies like 37.

Last week's reputation management post brought several emails about how to go actually go about implementing a reputation management program. With that in mind her are five steps that you can take to manage your reputation online (and control the search engine rankings also).

One of the most important aspects of an ecommerce Web site is its product search. How your search results page is designed, and what it offers, are very important in terms of providing the results customers want. And as customers continue to expect more personalized results, they will create product searches that are increasingly narrow.

If you're having heart surgery, experience matters. In that type of situation, visions of potential mishaps spring forth and we naturally look to experience as the surest path to loss prevention. But what about more run-of-the-mill situations or markets? Is experience still our top criteria when selecting a carpet cleaner? A baby-faced pilot might worry passengers, but would a baby-faced piano tuner inspire the same concerns?

In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.

A fundamental guide for businesses about the importance of customer retention and the four key elements to achive this. Why is customer retention at least equally important as customer acquisition?

If you want to double your traffic, sell your ad space, get more RSS readers, and give your blog a kick in the pants, you need to read this. Entrecard is a

In our effort to help users search all the world's public videos, the Google Video team joined the Sitemaps folks to introduce Video Sitemaps-an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata.

I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...

You can create Mobile Sitemaps using the Sitemap protocol. You can do this manually or you can use our Sitemap Generator. If you plan to use a third-party tool, you should check to see that it can create Mobile Sitemaps.

When you're trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should ...

We've already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let's look at offers that improve terms or that offer services or bribes.

Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.

Today I'm going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them "wishlists," but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).