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When you're trying to draw your readers into the text of your article or sales page, your headline is a crucial first element. Writers should ...

A few days ago, I wrote about the power of the word "New" to get our attention - if there's a more potent attractor out there, it's almost certainly "FREE!" For years, advertising gurus have listed "free" on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that "free" is far more effective than "almost free." Indeed, a preference for "free" seems to be another feature hardwired into our brains.

SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake ...