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A wise entrepreneur once said that "you can't build a reputation on what you're going to do." While computers weren't around when Henry Ford coined the phrase, his words still resonate today. With billions of people online-and probably the same number of bloggers and social media participants-it's imperative to take a pro-active approach to your company's reputation management. Don't wait until there's a problem-that's too little, too late.

Last week's reputation management post brought several emails about how to go actually go about implementing a reputation management program. With that in mind her are five steps that you can take to manage your reputation online (and control the search engine rankings also).

Meghan Keane from eConsultancy reported recent findings from Webcredible's "ecommerce persuasion poll." Of 1300 online shoppers surveyed, the top reason shoppers purchase from one website over another is seller reputation (28%) followed by price (26%).

While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.

Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender's messages) determines whether the email recipient will even read and consider the subject line.

Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.

""We really love this new website you've built! Now we'd like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat's photo…" Ever had that conversation with a client? You've built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium."

A great post from Matt over at 37signals about how to get publicity. I've had a few people write me asking how they can get their blog "out there" -- I'd think all of these tips apply equally well to individual bloggers as they do to companies like 37.

The best posts of 2007 in social media, marketing, SEO, reputation management, viral marketing, domaining, and affiliate sites.

If you're having heart surgery, experience matters. In that type of situation, visions of potential mishaps spring forth and we naturally look to experience as the surest path to loss prevention. But what about more run-of-the-mill situations or markets? Is experience still our top criteria when selecting a carpet cleaner? A baby-faced pilot might worry passengers, but would a baby-faced piano tuner inspire the same concerns?

The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes