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Frederik Van Zande

The 7 Deadly Claims: #3 - "Most Experienced" - 0 views

www.grokdotcom.com/...most-experienced

content conversion e-marketing experience reputation

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    If you're having heart surgery, experience matters. In that type of situation, visions of potential mishaps spring forth and we naturally look to experience as the surest path to loss prevention. But what about more run-of-the-mill situations or markets? Is experience still our top criteria when selecting a carpet cleaner? A baby-faced pilot might worry passengers, but would a baby-faced piano tuner inspire the same concerns?
Frederik Van Zande

Webinar Recap: The Ecommerce Platform of the Future | Get Elastic - 0 views

www.getelastic.com/ommerce-platform-of-the-future

e-commerce platform choise

shared by Frederik Van Zande on 19 Feb 09 - Cached
  • Frederik Van Zande on 19 Feb 09
     
    This post is a recap of today's webinar: The eCommerce Platform of the Future. The on-demand version will be available shortly. About our guest speaker As Senior Analyst for ecommerce technology at Forrester, Brian researches and reports the impact of technology advancements, operational needs, and changing consumer behaviors on online retail. His expertise spans B2B and B2C retail and online travel, with a focus on multichannel strategies, user experience design and technology. Brian holds more than 11 years of experience in eCommerce and online marketing, serving senior roles for retailers such as Amazon.com; Classmates Online, Inc.; Eddie Bauer; Expedia.com; and The Spiegel Group.
Frederik Van Zande

Future Now's 2007 Retail Customer Experience Study - 0 views

www.grokdotcom.com/...tail-customer-experience-study

best e-commerce e-marketing e-shop practice usability user_experience

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Our 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics.
Ariel Castro

Focusing Interaction Design with Design Strategy | UX Booth - 1 views

www.uxbooth.com/...on-design-with-design-strategy

user experience design withney hess ux users

shared by Ariel Castro on 25 Oct 09 - Cached
  • Ariel Castro on 25 Oct 09
     
    As Whitney Hess stated earlier this year: UX Design isn't just "a step in the process." Users themselves experience much more than just the look and feel of an application.
Frederik Van Zande

Explaining OpenSocial to your Executives - 0 views

www.web-strategist.com/...-opensocial-to-your-executives

e-marketing open social strategy

shared by Frederik Van Zande on 25 Apr 08 - Cached
  • Frederik Van Zande on 25 Apr 08
     
    [Using portable applications, companies can now efficiently extend their website experience to existing communities on popular social networks]
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Email Sender Lines: Getting Creative + Testing | Get Elastic - 0 views

www.getelastic.com/lines-getting-creative-testing

copywrting e-commerce e-mail e-marketing title

shared by Frederik Van Zande on 25 Sep 08 - Cached
  • Frederik Van Zande on 25 Sep 08
     
    Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender's messages) determines whether the email recipient will even read and consider the subject line.
Frederik Van Zande

The Psychology of Numbers in PPC Ads | Get Elastic - 0 views

www.getelastic.com/ychology-of-numbers-in-ppc-ads

copywriting e-commerce e-shop marketing neuro price

shared by Frederik Van Zande on 28 Aug 08 - Cached
  • Frederik Van Zande on 28 Aug 08
     
    According to Marketing Experiments' Dr. Flint McLaughlin, whenever you use an X-Y range in your ad, most people will revert to the first number as the mean (average) standard. In other words, on a range of 35-50%, one will assume that 50% off is the exception, and most items are 35% off. (Slide 18 of PPC Live Optimization Clinic replay)
Frederik Van Zande

Reducing Customer Anxiety About Products on Product Pages | Get Elastic - 0 views

www.getelastic.com/anxiety-product-pages

e-commerce e-shop e-marketing e-trust trust merchandising product information product images value persuasion research report

shared by Frederik Van Zande on 05 Jan 09 - Cached
  • Frederik Van Zande on 05 Jan 09
     
    he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.
Frederik Van Zande

Optimizing Landing Pages to Match Customer Motivation | Get Elastic - 0 views

www.getelastic.com/s-to-match-customer-motivation

landing page optimization e-commerce e-shop e-marketing strategy

shared by Frederik Van Zande on 17 Dec 08 - Cached
  • Frederik Van Zande on 17 Dec 08
     
    Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered "m" for Motivation discussing optimizing your ecommerce sites for "hunters" on home pages and search and navigation. Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.
Frederik Van Zande

Tracking Referrals from Second Page of Google in Google Analytics | Distilled blog - 0 views

www.distilled.co.uk/...-of-google-in-google-analytics

google google analytics custom referrals tracking

shared by Frederik Van Zande on 30 Jan 09 - Cached
  • Frederik Van Zande on 30 Jan 09
     
    I have been experimenting with some advanced features in Google Analytics over the last couple of days. I was inspired by some very clever insights from Search Laboratory (sphinn it here) that we have found very useful.
Frederik Van Zande

Optimizing for Conversion, Ignoring Consumption | FutureNow's GrokDotCom / Marketing Op... - 0 views

www.grokdotcom.com/...onversion-ignoring-consumption

conversion optimization e-marketing

shared by Frederik Van Zande on 20 Nov 08 - Cached
  • Frederik Van Zande on 20 Nov 08
     
    We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn't an Event, it's a Process We always like to focus first on increasing the number of leads towards the top of the sales funnel. However, without the next step, consumption, the companies don't necessarily achieve their better but usually unstated goal of increased revenue. This is the same fuzzy focus that has companies intent on getting more clicks to their PPC ads just so they can show the increased traffic numbers without focusing on converting that visitor into a lead or sale. To tell you the truth it is not as hard to get visitors to take the uncommitted step, as it is getting them to actually use and consume the product. When you optimize for customer experience you really need to take the whole scenario from awareness (clicking your ad) through conversion and ultimately to consumption (and ideally to evangelism) into account.
Frederik Van Zande

BTBUCKETS - Free Segmentation and Behavioral Targeting Tool - 0 views

btbuckets.com

e-marketing analytics behavior

shared by Frederik Van Zande on 13 Nov 08 - Cached
  • Frederik Van Zande on 13 Nov 08
     
    BTBuckets is a free web-segmentation tool that allows sites to create user clusters based on their behavior. These clusters can then be integrated with your adserver, CMS, web analytics or any other site tool to create a richer user experience
Frederik Van Zande

CSN Stores Eases Howsers Last Minute FUDDs | Get Elastic - 0 views

www.getelastic.com/everyjewelrybox-experienc

FUDD shipping e-shop e-commerce SEO strategy

shared by Frederik Van Zande on 06 Nov 08 - Cached
  • Frederik Van Zande on 06 Nov 08
     
    Jason Billingsley shared with me his positive shopping experience with a multi-store retailer while shopping for a birthday gift for his wife Amy, and we both agreed it would make a great blog post. (Unless you've been following Get Elastic for a while, you may not understand the title of this post, please read on…)
Frederik Van Zande

Can Product Images Improve Conversion? Showing Products in Context | Get Elastic - 0 views

www.getelastic.com/images-in-context

'produc context e-commerce e-marketing e-shop images images' product information

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or "in context." This can reduce a shopper's fears, uncertainties and doubts about a purchase like "how does this look on a person?" or "how large is this in real life?." Images can also "sell" by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
Frederik Van Zande

Circuit City Plugs Into Cross-Channel Retailing | Get Elastic - 0 views

www.getelastic.com/t-city-cross-channel-retailing

e-commerce e-shop hybrid store shipping customer service support

shared by Frederik Van Zande on 22 Oct 08 - Cached
  • Frederik Van Zande on 22 Oct 08
     
    Despite the convenience of shopping online, many people still use the web only to research products to purchase offline. Multi-channel retailers with both physical stores and online stores have a leg up on pure-plays when it comes to serving and converting these buyers. Circuit City is an example of a retailer that's in tune with what customers want and expect from the cross-channel experience, offering customer service features that leverage its competitive advantage:
Frederik Van Zande

Email Marketing: Optimize the New Subscriber Experience | Practical eCommerce - 0 views

www.practicalecommerce.com/...-the-New-Subscriber-Experience

e-mail e-marketing subscription new subscribers strategy

shared by Frederik Van Zande on 26 Jun 09 - Cached
  • Frederik Van Zande on 26 Jun 09
     
    Response rates are almost always higher for new subscribers to an email list. According to the "Email Marketing Benchmark Guide" by MarketingSherpa, subscribers click through at a 25 percent higher rate in their first month than in their second, and 67 percent higher in the first month than after the first year.
Frederik Van Zande

Reducing Size and Color Uncertainty in Product Photos | Get Elastic - 0 views

www.getelastic.com/-uncertainty-in-product-photos

e-shop e-commerce product information photos size color best practice

shared by Frederik Van Zande on 22 Sep 09 - Cached
  • Frederik Van Zande on 22 Sep 09
     
    Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image. If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.
Frederik Van Zande

Hot Ecommerce Trend: Embedded Video in Email | Get Elastic - 0 views

www.getelastic.com/embedded-video-email

video email e-marketing embedding best practice strategy

shared by Frederik Van Zande on 08 Jun 09 - Cached
  • Frederik Van Zande on 08 Jun 09
     
    'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.
upty123 patel

LinkedIn Social Media Marketing Solutions That Matter for all Businesses - Social Media... - 0 views

www.sooperarticles.com/...er-all-businesses-1840073.html

marketing social social media social media marketing businesses solutions

shared by upty123 patel on 09 Sep 22 - No Cached
  • upty123 patel on 09 Sep 22
     
    These are paid marketing strategies that require skills and experience to get optimum results. Unlike Google Ads that use short content comprising of a few lines and a title, social media offer greater Ad options.
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