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Frederik Van Zande

Consumers Want Your E-Mail - eMarketer - 0 views

www.emarketer.com/Article.aspx

communication channel e-mail e-marketing fax phone rss

shared by Frederik Van Zande on 05 Jun 08 - Cached
  • Frederik Van Zande on 05 Jun 08
     
    Nearly two-thirds of US Internet users surveyed said e-mail was their preferred channel for written communications between friends, with text messaging the second-most-popular choice. The phone was the most popular way to communicate with friends overall, with 41% of respondents naming it as their channel of choice.
upty123 patel

Using a website as communication tool - 1 views

www.siliconindia.com/...siuserblog.php

web site website communication tools Internet

shared by upty123 patel on 20 Jan 12 - No Cached
  • upty123 patel on 20 Jan 12
     
    How your website is a communication tool
Navneet kumar

Building Global Brands: India's Story - 0 views

www.gutenbergpr.com/...ding-Global-Indian-Brands.html

Building Global Brands India Public Relations Branding Columbia University Marketing Emerging Markets Harjiv Singh Gutenberg Communications Partner for IDC IT Forum & Expo Gold MarCom Award News Platinum For Crisis Management Campaign

shared by Navneet kumar on 03 Dec 08 - Cached
  • Navneet kumar on 03 Dec 08
     
    Harjiv Singh, Co-Founder and CEO International of Gutenberg Communications,on how Indian companies can build global brands as part of "Branding in India," an event organized by Columbia Business School 's Center on Global Brand Leadership in New York
Frederik Van Zande

Web Strategy: The Many Forms of Monetization using the Web - 0 views

www.web-strategist.com/...-of-monetization-using-the-web

e-marketing monetization strategy

shared by Frederik Van Zande on 18 Oct 08 - Cached
  • Frederik Van Zande on 18 Oct 08
     
    You're an individual who is responsible for the long term direction of a website, and meets the requirements of business, community, and technology. Part of your role is to keep your website profitable, even if it doesn't generate direct revenue streams.
Frederik Van Zande

Explaining OpenSocial to your Executives - 0 views

www.web-strategist.com/...-opensocial-to-your-executives

e-marketing open social strategy

shared by Frederik Van Zande on 25 Apr 08 - Cached
  • Frederik Van Zande on 25 Apr 08
     
    [Using portable applications, companies can now efficiently extend their website experience to existing communities on popular social networks]
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Study Confirms: Personalization Can Backfire - ReadWriteWeb - 0 views

www.readwriteweb.com/..._hate_fake_personalization.php

best practice e-marketing personalisation

shared by Frederik Van Zande on 02 Jul 08 - Cached
  • Frederik Van Zande on 02 Jul 08
     
    A new study from the University of Illinois confirms what many of us may have suspected privately: "personalized" marketing communication online can often make us actively dislike the message's sender.
Frederik Van Zande

Free Shipping: Got It? 10 Ways to Flaunt It | Get Elastic - 0 views

www.getelastic.com/promote-free-shipping

e-commerce e-marketing e-shop free shipping persuasion seo shipping strategey

shared by Frederik Van Zande on 14 Oct 08 - Cached
  • Frederik Van Zande on 14 Oct 08
     
    With 60% of online shoppers cite free shipping as a reason they are more likely to shop on the web (Harris Interactive, July 2008), if you use free shipping as a marketing vehicle, you want to make sure you communicate your offer at every touch point. In the current issue of eM+C magazine, you'll find my article Get Your Site Into Shipping Shape This Season with ideas on how "get the most mileage" out of your free shipping offer from search engine to shopping cart (this version includes screen shots):
Frederik Van Zande

What is Music 2.0? - ReadWriteWeb - 0 views

www.readwriteweb.com/...what_is_music_20.php

advertising model content e-marketing future music 2.0

shared by Frederik Van Zande on 12 Apr 08 - Cached
  • Frederik Van Zande on 12 Apr 08
     
    Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!
Frederik Van Zande

Ecommerce Know-How: Use Facebook, LinkedIn to Promote Your Store | Practical eCommerce - 0 views

www.practicalecommerce.com/...LinkedIn-to-Promote-Your-Store

e-commerce e-shop e-marketing social network social media marketing

shared by Frederik Van Zande on 24 Feb 09 - Cached
  • Frederik Van Zande on 24 Feb 09
     
    Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger relationships with customers.
Frederik Van Zande

The 4 Pillars of Customer Retention - 0 views

www.cumbrowski.com/...0071126_Customer_Retention.asp

communication customer e-commerce e-marketing offers service usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    A fundamental guide for businesses about the importance of customer retention and the four key elements to achive this. Why is customer retention at least equally important as customer acquisition?
Frederik Van Zande

Practical eCommerce: Articles, resources, strategy and a community for internet retaile... - 0 views

www.practicalecommerce.com

e-commerce e-marketing e-shop

shared by Frederik Van Zande on 07 May 08 - Cached
  • Frederik Van Zande on 07 May 08
     
    good e-commerce portal site
Frederik Van Zande

Don't Put the 'We' in Welcome Emails | Get Elastic - 0 views

www.getelastic.com/t-put-the-we-in-welcome-emails

communication copywriting e-marketing we you

shared by Frederik Van Zande on 23 Sep 08 - Cached
  • Frederik Van Zande on 23 Sep 08
     
    One of the basics of customer-centric, persuasive copywriting is using "you" and "you're" rather than "I," "our" and "we." People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
Frederik Van Zande

Giraffe Forum » What the Web is really good for - 0 views

giraffeforum.com/...hat-the-web-is-really-good-for

content strategy e-marketing information needs copywriting

shared by Frederik Van Zande on 25 Jan 09 - Cached
  • Much of what we understand as marketing and advertising has been about selling products like chocolate caramels. It’s about emotion, association, and a happy, wonderful, smiling feel-good factor. Marketers and advertisers know that for many products and services people prefer to remain ‘blissfully ignorant.’ The Web is a very different world; a very different form of marketing and communication. Those who wish to remain blissfully ignorant do not go to the Web. You do not search for a subject on Google if you wish to remain blissfully ignorant. You go to the Web to know. Customers don’t arrive at your website to know less. They want to know more.
  • Frederik Van Zande on 25 Jan 09
     
    The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don't require any research at all.
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