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Once the party's over, are you leaving customers out in the cold? Thank you pages typically don't receive much design or marketing attention. After all, by the time a site visitor sees a Thank You page the chase is over, right? The visitor purchased a widget, filled out the signup form, or downloaded a white paper - in other words, the web site has won, and another conversion stat has been chalked up in the company's analytics package. Success! Check out our positive ROI!

Too often, webmasters either perform no keyword research, or do their research on an ad hoc basis. As a result, they miss out on many opportunities to drive more traffic to their sites. In this article, I'll explain why planning is so essential and should be closely aligned to your business strategy.

SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake ...