Cart Abandonment: Nipping FUDDs in the Bud | Get Elastic - 0 views
-
Shipping charges too high - 43% Total cost of purchase more expensive than anticipated - 36% Wanted to comparison shop at other Web sites before making a purchase - 27% Could not contact customer support to answer questions - 16% Forgot usernames and passwords for store accounts - 14%
-
44% of shoppers surveyed by the e-Tailing Group’s research in late 2006 reported they typically compare 3 stores when making a decision, and 84% cited free shipping as “very to most influential” when buying gifts online. It could very well be a dealbreaker between buying from you or a competitor. So online stores that offer free shipping have an advantage over stores that don’t, right? Not unless the free shipping message gets through to the customer.
-
What are FUDDs? We're not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers' purchase decisions. How you address them can have a huge impact on your conversion rates. PayPal and ComScore recently conducted a study on shopping cart abandonment and discovered customers' top reasons were