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Digital Marketing

Australian Business Fax Marketing Lists are constructed keeping your needs and requirements in mind. Our Aussie Fax marketing lists can help you send your message across to your business prospects in a fast and efficient manner. This way you can ensure that your promotions have reached the right person in the right company in Australia.

Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow. ALTFor these businesses, online contests may be an attractive quick fix. As an example, let's say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they've built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics's email marketing list.

Many retailers allow site customers to sort site search, category and sub-category results by price, average customer review, top sellers, new arrivals to name a few. While this is great for usability, it's also an opportunity to glean information about your customer which you can apply to merchandising and personalization on home pages, product pages, promotional banners and even email campaigns.

Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger relationships with customers.

With 60% of online shoppers cite free shipping as a reason they are more likely to shop on the web (Harris Interactive, July 2008), if you use free shipping as a marketing vehicle, you want to make sure you communicate your offer at every touch point. In the current issue of eM+C magazine, you'll find my article Get Your Site Into Shipping Shape This Season with ideas on how "get the most mileage" out of your free shipping offer from search engine to shopping cart (this version includes screen shots):