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Although there are many forms of Web Monetization (I've listed out nearly 15 forms), the newest iteration of web marketing: widgets, haven't yet fully cashed in. Widget, Gadgets, Applications, Canvas Pages, Embeds, it goes on and one. One thing is clear, the rate of widgets continues to increase, take for example Facebook's application platform has over 15,000, 20,000 applications in just about 9 months. Granted, many of those are slightly tweaked clones of each other, the top 100 widgets clearly has adoption. In some cases, there are sophisticated companies developing widgets, the RockYou's and Slides of the world can really zero in and focus, or take the garage developers such as the two Russian developers who created Scrabulouos, or lastly, the big corporations or interactive firms that are getting in on the action -often with limited success. Yet, how do we monetize widgets? There's only a few ways, some tied back to traditional methods, and some leaning on the new media.

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

[Using portable applications, companies can now efficiently extend their website experience to existing communities on popular social networks]

The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users.

Remember how, a while back, we talked about the benefits of using active verbs in your copy (Think Active!)? You must have got some benefit from that discussion - it's one of my most popular articles ever. So I think it's time we played Fun With Grammar again (if only your 9th grade English class had been so application-oriented).

As Whitney Hess stated earlier this year: UX Design isn't just "a step in the process." Users themselves experience much more than just the look and feel of an application.

Customer Experience management (for e-shops)

SEOmoz cheat sheet for SEO

"The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold," says Markus Frind, the founder and CEO of Plentyoffish.com, a wildly successful dating site that makes a lot money by giving away for free what other sites charge for. But even for users who ultimately charge for their product there can be a downside to giving something away for free.

the opportunity, the challenge, frequency, offers, testing, segmentation, summary. whitepaper on e-mail marketing