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P J Moris

Good directions to boost IT purchases - 0 views

jdeuserlists.blogspot.com/...hase-process-short-primer.html

It decision makers list IT tech users IT stakeholder marketing speed IT purchase Reduce IT purchase cycle

shared by P J Moris on 17 Nov 10 - No Cached
  • P J Moris on 17 Nov 10
     
    While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process. These founding serve as a guide post on the strategic framework for IT marketers.
Frederik Van Zande

What's the Buzz? - eKstreme.com - 0 views

ekstreme.com/buzz

seo linkbuilding research

shared by Frederik Van Zande on 13 Nov 08 - Cached
  • Frederik Van Zande on 13 Nov 08
     
    hat the Buzz? is a keyword research tool with one simple aim: to find out who's talking about a certain keyword. To do that, it does five things: * It displays the Technorati Blog Popularity Chart, showing how popular the keyword has been blogged about in the past 90 days * It displays the Google Trends chart for the keyword * It finds blog posts tagged with the keyword * It finds blog posts containing the keyword (a straight-forward search) * It finds social bookmarks tagged with the keywords
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

There's No Shortcut for Link Building: A Case for Relationship Building - Search Engine... - 0 views

www.searchengineguide.com/...tcut-for-link-building-a-c.php

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.
Frederik Van Zande

Branding from Email to Customer Service | Get Elastic - 0 views

www.getelastic.com/evogear-branding

branding customer e-mail e-marketing email service suport

shared by Frederik Van Zande on 02 Sep 08 - Cached
  • Frederik Van Zande on 02 Sep 08
     
    We don't do a lot of posts on branding on Get Elastic, but I had to blog about Seattle-based ski, snowboard and wakeboard shop evogear. evo is an example of a retailer that has taken its corporate culture and incorporated its personality into nearly every aspect of its marketing.
Frederik Van Zande

The Forgotten Metric: Direct Traffic Signals Brand Preference | Get Elastic - 0 views

www.getelastic.com/irect-traffic-google-analytics

brand preference direct traffic e-commerce e-shop metric metrics roi

shared by Frederik Van Zande on 31 Jul 08 - Cached
  • Frederik Van Zande on 31 Jul 08
     
    We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction. If you're smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on "reusable bags" sends you automatically to "reusablebags.com" which sells…you got it, reusable bags.
Frederik Van Zande

Growing Your Email Subscriber List With Contests | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Subscriber-List-With-Contests

contests e-commerce e-mail e-marketing e-shop subscriber

shared by Frederik Van Zande on 29 Jul 08 - Cached
  • Frederik Van Zande on 29 Jul 08
     
    Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow. ALTFor these businesses, online contests may be an attractive quick fix. As an example, let's say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they've built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics's email marketing list.
Frederik Van Zande

Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips | Occam's Razor by... - 0 views

www.kaushik.net/...best-practices-bonus-tips.html

best practice conversions offline online tracking

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith.
Frederik Van Zande

How to Increase Shopping Cart Abandonment - 0 views

www.grokdotcom.com/...shopping-cart-abandonment

abondonment best practice credibilty e-commerce e-shop shopping cart user experience

shared by Frederik Van Zande on 28 Apr 08 - Cached
  • Frederik Van Zande on 28 Apr 08
     
    So, it wasn't exactly Daniel Day-Lewis in There Will Be Blood ("I've abandoned my CAAARRRRRRT!!!"), but when Jeffrey told me today that he still hadn't bought his nephew the Fisher Price Grow to Pro Basketball hoop after two weeks of putting it off, I assumed he was being dramatic. Jeffrey claimed to be sticker shocked from shipping cost inflation, a common reaction while shopping online. One minute, you think you know the whole price. Then - bam - you proceed to checkout, only to find that the price has shot up as much as 25%. Was Jeff being cheap? Probably. But it's understandable. The truth is that online shopping has spoiled us. When Amazon ships for free - at least it feels that way if you buy into Amazon Prime - and when Zappos wants you to return those shoes (yes, really), anything less feels like a cheap plastic substitute for the real thing. ToysRUs.com does so many things right. The product image views are clear and show multiple angles. The customer reviews are helpful and thoroughly integrated. I could go on, but the important thing - the reason they still haven't sold Jeffrey a Fisher Price Grow to Pro Basketball hoop - is that they set a poor expectation of total cost before checkout.
Frederik Van Zande

Google Checkout Making Its Move - 0 views

www.marketingpilgrim.com/...-checkout-making-its-move.html

checkout e-commerce e-marketing payment paypal

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    It looks like Google might be getting serious about its payment product, Google Checkout. First, right around Thanksgiving, they replaced ...
Frederik Van Zande

Strategic Content as Marketing for Link Building (and the Win) : SEO Book.com - 1 views

www.seobook.com/content-marketing-win

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.
Frederik Van Zande

Ratings and Reviews Engage Your Visitors | Practical eCommerce - 0 views

www.practicalecommerce.com/...d-Reviews-Engage-Your-Visitors

e-commerce e-shop rating review social media

shared by Frederik Van Zande on 25 Jul 08 - Cached
  • Frederik Van Zande on 25 Jul 08
     
    Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that "a person like me" is still the most trusted source for information about a company and its services or products.
Frederik Van Zande

Ecommerce Know-How: Information Architecture to Improve SEO and Usability | Practical e... - 0 views

www.practicalecommerce.com/...e-to-Improve-SEO-and-Usability

seo e-commerce e-shop ia

shared by Frederik Van Zande on 08 Jan 09 - Cached
  • Frederik Van Zande on 08 Jan 09
     
    Taking lessons from two marketing disciplines, online retailers and their web designers can build a well structured Internet store organized into themes or categories that will make it easy for shoppers and search engines alike to find important information and product pages. In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where these marketing specialties intersect, and explain how easy and natural thematic structure and linking really is. I've also included a video. I should point out that this technique is very intuitive, and many site owners or designers are probably using it to some extent naturally. We are simply putting a name to these natural tendencies.
Frederik Van Zande

5 Copywriting Keys to Landing Page Credibility | FutureNow's GrokDotCom / Marketing Opt... - 0 views

www.grokdotcom.com/...9s-to-landing-page-credibility

copywriting optimization landing page best practice persuasion

shared by Frederik Van Zande on 20 Dec 08 - Cached
  • Frederik Van Zande on 20 Dec 08
     
    Salesmanship is about transferring confidence, and you can't inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:
Frederik Van Zande

Reducing Customer Anxiety About Products on Product Pages | Get Elastic - 0 views

www.getelastic.com/anxiety-product-pages

e-commerce e-shop e-marketing e-trust trust merchandising product information product images value persuasion research report

shared by Frederik Van Zande on 05 Jan 09 - Cached
  • Frederik Van Zande on 05 Jan 09
     
    he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.
Frederik Van Zande

Optimizing for Conversion, Ignoring Consumption | FutureNow's GrokDotCom / Marketing Op... - 0 views

www.grokdotcom.com/...onversion-ignoring-consumption

conversion optimization e-marketing

shared by Frederik Van Zande on 20 Nov 08 - Cached
  • Frederik Van Zande on 20 Nov 08
     
    We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn't an Event, it's a Process We always like to focus first on increasing the number of leads towards the top of the sales funnel. However, without the next step, consumption, the companies don't necessarily achieve their better but usually unstated goal of increased revenue. This is the same fuzzy focus that has companies intent on getting more clicks to their PPC ads just so they can show the increased traffic numbers without focusing on converting that visitor into a lead or sale. To tell you the truth it is not as hard to get visitors to take the uncommitted step, as it is getting them to actually use and consume the product. When you optimize for customer experience you really need to take the whole scenario from awareness (clicking your ad) through conversion and ultimately to consumption (and ideally to evangelism) into account.
Frederik Van Zande

Predicting the popularity of online content - 0 views

www.hpl.hp.com/...predictions.pdf

digg youtube popularity report e-marketing

shared by Frederik Van Zande on 14 Nov 08 - Cached
  • Frederik Van Zande on 14 Nov 08
     
    Bernardo Huberman, Hewlett-Packard's director of the HP Social Computing lab, and fellow researcher Gabor Szabo have published a highly detailed report (PDF) on "predicting the popularity of online content." Focusing on content submitted and popularized on popular social sites Digg.com and Google's YouTube, the two concocted not one but three ways to predict how much traffic and overall user interaction a story or submitted video will receive well after it hits its initial popularity.
Frederik Van Zande

SEOmoz | Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed! - 0 views

www.seomoz.org/...hacker-news-algorithms-exposed

'hacker algorithms del.ico.us news' reddit stumbleupon

shared by Frederik Van Zande on 03 Jul 08 - Cached
  • Frederik Van Zande on 03 Jul 08
     
    It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social media websites use algorithms to utilize user data. Although humans power social media, it is algorithms that provide the frameworks that make user input useful. As proven by the countless social sites online, finding the correct mix of participation and rules can be extremely difficult. Below are some of the algorithms that when combined with the right people have proven successful.
Frederik Van Zande

Total Search Marketing, Part 1 - 0 views

searchengineland.com/080702-071343.php

e-marketing international search local search natural search paid inclusion paid search seo

shared by Frederik Van Zande on 02 Jul 08 - Cached
  • Frederik Van Zande on 02 Jul 08
     
    It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
Frederik Van Zande

Circuit City Plugs Into Cross-Channel Retailing | Get Elastic - 0 views

www.getelastic.com/t-city-cross-channel-retailing

e-commerce e-shop hybrid store shipping customer service support

shared by Frederik Van Zande on 22 Oct 08 - Cached
  • Frederik Van Zande on 22 Oct 08
     
    Despite the convenience of shopping online, many people still use the web only to research products to purchase offline. Multi-channel retailers with both physical stores and online stores have a leg up on pure-plays when it comes to serving and converting these buyers. Circuit City is an example of a retailer that's in tune with what customers want and expect from the cross-channel experience, offering customer service features that leverage its competitive advantage:
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