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Interesting Prediction for future trends in marketing

Interesting Prediction for future trends in marketing

This post is a recap of today's webinar: The eCommerce Platform of the Future. The on-demand version will be available shortly. About our guest speaker As Senior Analyst for ecommerce technology at Forrester, Brian researches and reports the impact of technology advancements, operational needs, and changing consumer behaviors on online retail. His expertise spans B2B and B2C retail and online travel, with a focus on multichannel strategies, user experience design and technology. Brian holds more than 11 years of experience in eCommerce and online marketing, serving senior roles for retailers such as Amazon.com; Classmates Online, Inc.; Eddie Bauer; Expedia.com; and The Spiegel Group.

Our 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics.

Web 3.0, according to Wikipedia, is a term used to describe the future of the web. Web 2.0 would refer to the recent evolution of the web. A brief description of this evolution would be apropos. Wikipedia explores the following ideas in the first 179 words of its definition of Web 2.0

Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image. If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.

Chad White from the Retail Email Blog recently spotted this email from TigerDirect that dynamically updates image files when a product sells out. This practice prevents the frustration and disappointment when one clicks to a product that's no longer available, creates urgency for other products and may prompt the recipient to open TigerDirect emails right away in the future.

Conversion Rate Marketing - Future Now persuades your prospects to take action

Gen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.

Analysys said that most of the growth will not happen until after 2010, when the technical and market environment for mobile media and entertainment is expected to improve.

Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!

Originally, Moore's Law described the number of transistors that can fit on an integrated circuit, which doubles approximately every 18 months. Now, a team of researchers from China has discovered that Moore's Law can also describe the growth of the Internet. In a recent study, the researchers have predicted that the Internet will double in size every 5.32 years.

Mobile Game adspend 

A test that checks how many customer & how many company related words appear.