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Harjiv Singh, Co-Founder and CEO International of Gutenberg Communications,on how Indian companies can build global brands as part of "Branding in India," an event organized by Columbia Business School 's Center on Global Brand Leadership in New York

how to build your brand

We don't do a lot of posts on branding on Get Elastic, but I had to blog about Seattle-based ski, snowboard and wakeboard shop evogear. evo is an example of a retailer that has taken its corporate culture and incorporated its personality into nearly every aspect of its marketing.

The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes

We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction. If you're smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on "reusable bags" sends you automatically to "reusablebags.com" which sells…you got it, reusable bags.

While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.

If you want to build your own shop and sell some branded products. So don't forget to the most important steps that you must take care of them is to choose the appropriate form for your site. The most important elements that should be interested : Colors Fonts Menus Easy to use the site Social networking and much more

Add to Cart buttons - they may be small, but no online retail store can do without them. These little, rectangular, sometimes colorful clickables connect the product to the shopping cart and are an extension of your branding. It's important to put some thought into what your "Add to Cart" icon looks like in your shopping cart.

What should be the role of marketing in the semantic web? Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.

These four universal HTML email layouts are infinitely customizable, and are the basic layouts used by just about any email marketing campaign you can find. You can download these templates and tweak them to perfectly match your brand (be sure to check out how some MailChimp customers have used them below).

This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry's more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition shaping in the world of search marketing...

One of the many retail emails I subscribe to is Rampage, which recently notified its mailing list of a new brand called Golden State (separate e-store).

Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender's messages) determines whether the email recipient will even read and consider the subject line.

Editor's Note: This is part four in our special report on "Video for Ecommerce," where we describe real stories of online merchants creatively using video to drive sales and grow their brands. Previous installments are linked in below. What's next once you've added product videos to your site? Get the word out. "We know that [consumers] are looking for videos online," said David Burch at video analytics company TubeMogul.com. "That's why our goal, and the goal of our merchants, is to be everywhere where video content is consumed."

To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu. I'll use a personal story - I'm in the market for a car GPS. Previously knowing nothing about them (features, brands, prices etc), so I started off a howser. I decided I want to check Crutchfield (great product filters and product descriptions), Amazon (access to more products, the seller marketplace and more customer reviews) and Best Buy Canada (Canadian pricing, option to pick up in store).

As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.

Jason and Carolyn matched 4 well-known celebs to 4 consumer-mindsets that you should know.

Building a viral website is very important now days specially in the web 2.0 space. At one time blogs, forums, and other forms of social networking was not such a big deal on the internet like it is today which granted don't take me the wrong way a lot of people used computers in the early days for networking, but not like today.