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Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

Harjiv Singh, Co-Founder and CEO International of Gutenberg Communications,on how Indian companies can build global brands as part of "Branding in India," an event organized by Columbia Business School 's Center on Global Brand Leadership in New York