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Frederik Van Zande

The Forgotten Metric: Direct Traffic Signals Brand Preference | Get Elastic - 0 views

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    We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction. If you're smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on "reusable bags" sends you automatically to "reusablebags.com" which sells…you got it, reusable bags.
Frederik Van Zande

SitePoint » The Downside of Free - 0 views

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    "The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold," says Markus Frind, the founder and CEO of Plentyoffish.com, a wildly successful dating site that makes a lot money by giving away for free what other sites charge for. But even for users who ultimately charge for their product there can be a downside to giving something away for free.
Ehab Attia

50+ Collection of Best Premium Responsive Magento Themes - 0 views

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    If you want to build your own shop and sell some branded products. So don't forget to the most important steps that you must take care of them is to choose the appropriate form for your site. The most important elements that should be interested : Colors Fonts Menus Easy to use the site Social networking and much more
Frederik Van Zande

Every Touch Point Matters: Optimizing the Thank You Page » Closed Loop Market... - 0 views

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    Once the party's over, are you leaving customers out in the cold? Thank you pages typically don't receive much design or marketing attention. After all, by the time a site visitor sees a Thank You page the chase is over, right? The visitor purchased a widget, filled out the signup form, or downloaded a white paper - in other words, the web site has won, and another conversion stat has been chalked up in the company's analytics package. Success! Check out our positive ROI!
Frederik Van Zande

The Power of Niche Social Network Sites - Bokardo - 0 views

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    The Power of Niche Social Network Sites
Victoria Phee

Why Do I Need SEO to Improve My Site? - 0 views

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    Why do I need SEO to improve my site? Because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.
Frederik Van Zande

BTBUCKETS - Free Segmentation and Behavioral Targeting Tool - 0 views

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    BTBuckets is a free web-segmentation tool that allows sites to create user clusters based on their behavior. These clusters can then be integrated with your adserver, CMS, web analytics or any other site tool to create a richer user experience
Frederik Van Zande

Personalization: What Sort-By Reveals About a Customer | Get Elastic - 0 views

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    Many retailers allow site customers to sort site search, category and sub-category results by price, average customer review, top sellers, new arrivals to name a few. While this is great for usability, it's also an opportunity to glean information about your customer which you can apply to merchandising and personalization on home pages, product pages, promotional banners and even email campaigns.
Frederik Van Zande

6 Creative Ideas for Filtered Navigation | Get Elastic - 0 views

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    Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or "howsers" (hunting for something but must browse to find the right product) - filtered navigation can be very useful to your site visitors. Filtered navigation:
Frederik Van Zande

Usability Review: "Welcome" Emails - 0 views

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    In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn't always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it's a good thing to send a "welcome" email. And not just because I had to register on 36 Web sites in order to get the 20 examples I provide here.
Frederik Van Zande

Design Tips for Web Site Shopability - 0 views

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    The average e-commerce site is effective in getting shoppers to buy less than half the time. Web site design gurus say usability testing can help bring profitability up.
Frederik Van Zande

Use Comparison Shopping Sites To Boost Leads | Practical eCommerce - 0 views

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    Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.
Frederik Van Zande

20+ Free Press Release Distribution Sites - 0 views

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    Following up on the advertising toolbox, you also need to let the media (oh if only there was a site ...
Frederik Van Zande

Checking Out Ecommerce Checkout :: Varien :: Open Source eCommerce Development and Cons... - 0 views

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    One of the most important elements of your ecommerce Web site is the checkout page. This is the first page from the cart, basket or bag (or whatever you call it on your site) after you offer the option to "check out."
Frederik Van Zande

Usability Review: Product Image Rich Media :: Varien - 0 views

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    Many good ecommerce Web sites know that the product details page can have a material say in whether customers stick around - and even whether they come back. Customers like to learn as much as possible about a product before buying, and product details pages can allow customer to explore a product.
Frederik Van Zande

Usability Review: My Account Page :: Varien - 0 views

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    Loyal ecommerce shoppers often like to set up an account with etailers they visit frequently. This means that how you set up the "My Account" page can be important. In terms of design and usability, it is important to cater to your ecommerce shoppers. All of the examples below are the My Account pages for various etailers. Each represents the first thing that comes up when the My Account selection is made on an ecommerce Web site.
Frederik Van Zande

Usability: eCommerce Wishlists :: Varien - 0 views

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    Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can't buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.
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