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he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.

Fill in the form information and click the Generate URL button below. If you're new to tagging links or this is your first time using this tool, read How do I tag my links? If your Google Analytics account has been linked to an active AdWords account, there's no need to tag your AdWords links - auto-tagging will do it for you automatically.

The cornerstone of successful customer relationship is most up-to-date and complete data. ListAustralia understands this need of growing organizations and presents Australian B2B Data Appending solutions. Australian B2B Data Appending solution adds all missing contact information of your prospects or customers to your existing business database.

Sucharita Mulpuru and Forrester Research recently released a report called Myths And Truths About Online Customer Reviews. The report covers a lot of ground, but I want to hone in on customer behavior after reading negative reviews. Many retailers have avoided adding reviews for fear negative reviews will hurt sales, despite the proven conversion benefits they deliver. From the report, here are 7 actions consumers take after reading not-so-shining reviews (customers may take more than one action)

Shopping online is risky. Customers rely on relatively small, 2-D product images or sometimes video to get an idea of the actual 3D product they are potentially buying. One of the most common reasons for online returns is the item appeared different on the site, and the customer expected a different color, higher quality, different size or other attribute than what was perceived from the image. If a customer has a negative experience buying online, even if only once, the buyer will likely be more cautious for every future online purchase. This wary customer needs more trust-builders to convert. Common concerns include sizing and color fears.

The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don't require any research at all.