Group items tagged

These four universal HTML email layouts are infinitely customizable, and are the basic layouts used by just about any email marketing campaign you can find. You can download these templates and tweak them to perfectly match your brand (be sure to check out how some MailChimp customers have used them below).

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but priced the same, or almost the same. This caused sales of the more attractive product to jump, perhaps because it looked all that much better by comparison to the similarly priced but less attractive product. Now, researchers at the University of Minnesota have used brain scans to show that it's easier for people to make a decision when a third product option is present vs. choosing between just two possibilities.

A new study from the University of Illinois confirms what many of us may have suspected privately: "personalized" marketing communication online can often make us actively dislike the message's sender.

Harjiv Singh, Co-Founder and CEO International of Gutenberg Communications,on how Indian companies can build global brands as part of "Branding in India," an event organized by Columbia Business School 's Center on Global Brand Leadership in New York