Online Conversion

 @copyblogger Here are the five most persuasive words we can use. Indivdually, each of these words appeals to a certain kind of person. If we use the Eisenberg Modes of Persuasion as a guide, we can assign each to a different mode.

"You" - Humanists are relationship oriented. When your voice shifts from "We" and "our company" and you speak to them in the first person, it feels more human -- and more Humanistic.

"Free" - This word appeals to the Spontaneous reader. These visitors are just looking for an excuse to take action.

"Because" - Methodicals want to understand the details. They make decisions deliberately and logically. Credible proof is important.

"Instantly" - This also appeals to our Spontaneous reader, who wants immmediate gratification.

"New" - This appeals to the Competitive, who wants to know what will make them better. New technologies, new versions, new looks get their attention.

So, two of the words are very Spontaneous, and we tend to act spontaneously when we've decided to buy something. "Free" and "Instantly" are bottom of the funnel words.

Read the research in this excellent post.

Dustin Sparks is another fixture in the Conversion epicenter we have here in Austin, an epicenter that includes both Bryan and Jeffrey Eisenberg.

Dustin provides a very comprehensive and easy to consume list of the landing page mistakes that are costing businesses money across the Web. To find out how you can get a free copy of the Kindle edition of my new book join my Friends of the Author list now.

We've been studying business video in the lab using eye-tracking equipment. Cisco offers some very helpful tips on how to choose the right video for your business. 
You can request to be notified when our ground-breaking study is complete. 

 @uribarjoseph If you are getting into the split testing game (a sure sign that you want to dominate your niche on the Web) then you will find these eight rules invaluable.

In my new book, I talk about the importance of having Marketing Batteries that store visitors attention for you to use over and over. The "Subscriber Battery" is your email list. The "Social Battery" will include your Twitter followers.

The problem with the Social Battery is that it discharges unreliably compared to the Subscriber Battery. As a result I recommend converting your social networks to email contacts. This charges your Subscriber Battery from your Social Battery.

Here is a great set of tactics to get more email subscribers from Twitter.

Click Here You Idiot: Parody/How to of sales letter pages

Quick Search Engine grader for web sites. Free.

This article talks about how visitors to web sites are more results oriented and selfish. Referred by Erin.

9 good tips for your email campaign.

ROI Calculators can be used to help prospects justify taking action. I thought that this Marketing Sherpa ROI calculator did a great job of mixing the helpful with the fun.

HDRC provides Computer Forensic Services to various Government and Law Agencies. Our Forensic Service covers all areas of computer fraud, computer misuse, internet/email abuse etc.

Great reading list for any Conversion Scientist

Using hash tags instead of ? to prevent duplicate data when using analytics tags

Greatg collection of tools from MarketingExperiments for testing plans.

Greate tips for conversion from GrokDotCom

Testing is a competitive advantage, much like the innovations of Paul Brown. Whoever does it first get's first mover advantage.

Hiring good copywriters is key to conversion

SEO and then Email and eNewsletter. These are the most effective marketing techniques.

Great page for lead generation.