Group items tagged

In my new book I liken abandonment to cholesterol: there is good abandonment and bad abandonment. SeeWhy.com CEO Charles Nichols was the person who helped me realize this, and his article shows you how to support your visitors natural need to abandon before they buy.

I'll be presenting on Killer Conversion Copy at @convcon in Chicago, and one of my basic premises is "Killer copy comes from killer copywriters." If you are deciding how get your site to perform better, this list of copywriter attributes is spot on.

You can still save on Conversion Conference Chicago June 25-26. I hope to see you there.

 @gaspland The customer equation for an Online Store seems to be the least content intensive, with online proprietors being satisfied with manufacturer stock photos of products. High converting online stores, however, take pains to help the visitor "touch and taste" their wares. Here are some great ideas on how to generate content for your online store.

Questions about how to present your buttons. Your questions are all answered in one infographic. Nice.

When considering how much to invest in social networks, the important question is not "Are my customers using social media?" They are.

A better question to ask is "Are my customers using social media to make decisions about my product?" Odds are, they aren't.

This paradox is most evident in the "fastest growing" segment of social media: those over 55 years of age. This segment is large, but it does not generally make buying decisions using social media. That's an important distinction.

The echo chamber is alive and well in the Conversion Optimization world. @richpage has noticed how few of us are searching for CRO and "conversion rate optimization" on Google. What gives?

To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."

If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.

Here's a nice story about how data can be used to drive design and content decisions. Click tracking (heatmaps), session recording and user polling are all tools we put to good use here in the lab for our clients.

And if you want a fantastic example of using storytelling to educate and entertain, this post is just such a thing.

That B2B marketers see engaging content as a "bar set too high" is just one of the excellent points made in this post. If only the B2B world realized that we are trying to set them free!

With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.

Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.

It's not about the data, it's about how you present the data.

Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.

Here is some awesome eye candy from some amazing sites.

Great summary of how to organize and plan an Editorial Calendar

 @copyblogger: Content is king. In my upcoming book The Customer Creation Equation, I teach you how to charge your marketing batteries and then tap the stored marketing potential... all with content. If you don't yet know what content you're going to create, or find yourself stuck, this infographic may be just the ticket for you.

How patient are you when surfing the Web? According to recent studies, you're not as patient as you might think. Slow loading pages will impact your conversion rates, and probably affect the ranking of your pages on the major search engines as well.

Dustin Sparks is another fixture in the Conversion epicenter we have here in Austin, an epicenter that includes both Bryan and Jeffrey Eisenberg.

Dustin provides a very comprehensive and easy to consume list of the landing page mistakes that are costing businesses money across the Web. To find out how you can get a free copy of the Kindle edition of my new book join my Friends of the Author list now.

We've been studying business video in the lab using eye-tracking equipment. Cisco offers some very helpful tips on how to choose the right video for your business. 
You can request to be notified when our ground-breaking study is complete. 

 @conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.

The catch is that you must understand something about the Web visitors that you're flipping your message toward.

The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.

A parent after my own heart. There are several important lessons about A/B Testing here: Alternate the children so that you eliminate natural differencesAlways declare a control before testing something elseYou must have a knowledge of statistics to do this rightAccurate measurement and tracking are critical

We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.

WORD OF WARNING

Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.

 @tim_ash It's that magical moment in which a visitor becomes a lead or a sale; when they seek by their actions to start or continue a relationship with us. It is the moment they click a button. Conversion rate expert Tim Ash offers some great guidance on how to get your buttons clicked more and more.

What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.