Why your design team should hire a writer - Dropbox Design - Medium - 0 views
-
I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.
Why Landing Pages Are Important - Online Copywriting 101 - 0 views
99Copywriters - 0 views
The 5 Most Persuasive Words in the English Language | Copyblogger - 0 views
-
@copyblogger Here are the five most persuasive words we can use. Indivdually, each of these words appeals to a certain kind of person. If we use the Eisenberg Modes of Persuasion as a guide, we can assign each to a different mode.
"You" - Humanists are relationship oriented. When your voice shifts from "We" and "our company" and you speak to them in the first person, it feels more human -- and more Humanistic.
"Free" - This word appeals to the Spontaneous reader. These visitors are just looking for an excuse to take action.
"Because" - Methodicals want to understand the details. They make decisions deliberately and logically. Credible proof is important.
"Instantly" - This also appeals to our Spontaneous reader, who wants immmediate gratification.
"New" - This appeals to the Competitive, who wants to know what will make them better. New technologies, new versions, new looks get their attention.
So, two of the words are very Spontaneous, and we tend to act spontaneously when we've decided to buy something. "Free" and "Instantly" are bottom of the funnel words.
Read the research in this excellent post.
How to Design Kickass Long Form Sales Pages-ConversionXL - 0 views
-
@peeplaja "People have an infinite attention span if you are entertaining them."
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: "Buyers are readers." There is more wisdom in this entertaining post.
3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy - Copyblogger - 0 views
-
Earlier this week, one of our partners sent over some copy for me to review. In one of the headlines, they had used the term "end-to-end," as in, "An end-to-end solution for your problem."
I told them that terms like "end-to-end" are cliche, and have basically lost all meaning because of overuse. My friend asked, "Why is that?"
This article from Copyblogger answers that question. Our brains are designed to filter out the familiar, the predictable or what is perceived as familiar and predictable.
Read on to find out how you can save your copy from the parts of the brain that keep your messages from getting in.
The Strongest Online Persuader You'll Ever Encounter: Yourself | - 0 views
-
The things that make us effective marketers or stand in our way often aren't external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.
Dr. Aaron Balick maps out how our overburdened Ego does it's best "while being goaded on by the Id and being told off by the Superego."
Dr. Balick knows how to help us relate to these kind of issues.
A Short Lesson in Perspective - The San Francisco Egotist - 0 views
-
We use data to drive creative decisions. But never think that data accomplishes anything without creative, human guidance. Applied correctly, data will allow you to be more expansive in your allocation of color, metaphor, absurdities, alliteration, rhyming, pace, timber and all of the other things great communicators apply to make communication truly effective.
4 Email Subject Lines That Are Proven to Get Opened - 0 views
-
Your conversion rate is affected by a series of "micro-conversions", and this is especially true of email. To get your emails to convert, you must get the recipient to open it, and three components affect open rates: Who it is fromThe Subject LineThe first lines of text, which are shown by many email clientsThis article focuses on subject lines that work for those of us offering training and education. These may have more limited success with other audiences. It is interesting nonetheless.
8 terms that suck the life out of your writing | PR Daily - 0 views
-
Our pages must persuade. This is even true of B2B sales, where we feel we must speak like an adult to other business people. When we speak like an adult we lose our ability to persuade, much as a parent has little ability to persuade a teenager... of anything. Here are eight terms that thrive in business writing that keep us from persuading the visitors who WANT to be persuaded. They have a choice to make. Help them make it.
Customer creation, conversion, & SEO: an interview with Brian Massey | SEO Copywriting - 0 views
-
What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.
9 Steps to Write Your Ultimate Home Page Headline - 0 views
-
"A mere 6 to 12 words stand between you and a lower bounce rate." This is how Joanna Wiebe begins a very comprehensive tutorial on writing your home page headline.
Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.
The first thing to focus on is the headline.
Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.
10 Digital Marketing Story Telling Tips For Small Businesses | Relative Bearing - 0 views
-
This article offers Orwell's Five Rules For Writing: Never use a metaphor, simile, or other figure of speech that you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive where you can use the active. Never use a foreign phrase, a scientific word, or a jargon word. You can see some of these principles in action.
The Ultimate Cheat Sheet for Writing Compelling Headlines [Infographic] - 0 views
Olark Live Chat - How Clever Greeters Increase Conversion Rates - 0 views
-
What is the equivalent of a good headline when you're talking about online chat? It's the questions your greeters ask.
Like headlines, greeter questions provide better results when they are:RelevantSpecificNot cliche, i.e. UnexpectedOften, being relevant and specific is surprising enough to meet the last requirement: unexpected.
You can still save on Conversion Conference Chicago June 25-26. I hope to see you there.