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Email in a Mobile and Social World

Ironically, one of the best models for agility and persuasion is found offline, in the world of traditional retailing. Merchandisers at brick-and-mortar chains continually experiment with displays and layouts, offers and messaging, in order to find what works best at each store, then share their findings among stores.

Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.

It's not about the data, it's about how you present the data.

Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.

Here is some awesome eye candy from some amazing sites.

 @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It's almost conversion steampunk until you realize that we haven't invented very much original.

And we've left some smart ideas behind.

Enjoy these nine tips and you should be able to find a free PDF of Hopkins' book somewhere on the Web.

If not, email me.

This sentence summarizes why website optimization is hard: "But despite our intellect and like all earthly creatures, the mental circuitry of our biological ancestors had been optimized by evolution for a world where timeliness was more valuable than accuracy."

"So what is Cognitive Load? In a nutshell, our working memory is the part of our memory that acts as a buffer for information. It processes information coming in from the world (something we see, hear, touch), and information we've pulled out of long-term memory (the stuff we already know)."

The echo chamber is alive and well in the Conversion Optimization world. @richpage has noticed how few of us are searching for CRO and "conversion rate optimization" on Google. What gives?

To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."

If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.

That B2B marketers see engaging content as a "bar set too high" is just one of the excellent points made in this post. If only the B2B world realized that we are trying to set them free!

 By @WAWorld These are some of the tools you want in your lab. They are the beakers, bunsen burners, mass spectrometers, and Geiger counters tha tyou use to test and evaluate your online marketing experiments.  From Web Analytics World

What Seth calls a "Use Case" we call Personas in the world of conversion. Otherwise the benefits are the same: understanding your most important visitors, ending bad relationships with poor customers, and getting everyone on the same page.

"One of the chief advantages that e-commerce companies currently wield over their real-world counterparts are vast troves of detailed data on purchases and shopping habits. " How are you applying behavioral data to your online store? Will you be the next dinosaur?

Great page for lead generation.