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7 Reasons to Add QR Codes to Content Marketing « noeliamerejo - 0 views

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QR codes content smartphone

shared by Brian Massey on 25 Jun 11 - No Cached

Brian Massey on 25 Jun 11

Some good data on QR code and smartphone usage.

<div class="cArrow"> </div><div class="cContentInner">Some good data on QR code and smartphone usage.</div>

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Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers | Mark... - 0 views

www.mpdailyfix.com/ave-little-impact-for-shoppers

marketing study qr codes social media

shared by Brian Massey on 25 Jan 12 - No Cached

Brian Massey on 25 Jan 12

When considering how much to invest in social networks, the important question is not "Are my customers using social media?" They are.

A better question to ask is "Are my customers using social media to make decisions about my product?" Odds are, they aren't.

This paradox is most evident in the "fastest growing" segment of social media: those over 55 years of age. This segment is large, but it does not generally make buying decisions using social media. That's an important distinction.

<div class="cArrow"> </div><div class="cContentInner">When considering how much to invest in social networks, the important question is not "Are my customers using social media?" They are.<br><br>A better question to ask is "Are my customers using social media to make decisions about my product?" Odds are, they aren't.<br><br>This paradox is most evident in the "fastest growing" segment of social media: those over 55 years of age. This segment is large, but it does not generally make buying decisions using social media. That's an important distinction.</div>

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