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CRO Software Cost Survey  - Please Participate!

Want to know much your peers are spending on digital analytics and A/B testing tools? Help the digital marketing community make smarter software purchases. 

Complete our short survey if you've used digital analytics or A/B testing tools in the past year. Your answers will be kept completely confidential and used only in tabulation with others.

In appreciation of your help, we'll also send an advance copy of the results once they're available.

In light of @joeljharvey's recent presentations on mobile web development, we are not surprised by the findings of this survey. Mobile visitors want a mobile experience, not because they thought about it, but because they are, well, mobile.

Come by The Conversion Scientist blog to hear what else we have to say about building great mobile sites.

 @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get.

For those that want to drill down on Advanced Segments in Google Analytics, here is a survey of several segments you may find interesting.

 @conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.

The catch is that you must understand something about the Web visitors that you're flipping your message toward.

The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.

When you place the logos of third parties on your site, you are "borrowing" the trust they have created for yourself. Such logos include client logos, website certified logos, associations you belong to, and even the credit card company logos found on checkout pages.

Here is an interesting study on which common trust symbols are perceived as most trustworthy.

Four questions that you should be asking visitors to your site.

Once again email wins (as usual) but most companies are doing it wrong.

I always tell my audiences that exit-intent popovers will increase lead generation and often increase sales in an ecommerce setting. However, there is a negative brand impression from them. Nobody likes popovers, if you ask them.

Now we have some data on what people THINK about exit-intent popovers.