In the case of paid search, the biggest barrier cited by 41% of company respondents was a lack of internal resources, followed by poorly converting websites (30%). Agency respondents had a different view on the issue though, with 49% blaming lack of budget, and 44% poorly converting websites.
While we never do tests to achieve social virality, I think we can learn something from how people interact with images on social networks.
Don't take the results of this report as meaning that you should make the images on your website animated or vertical or eliminated. You may find the exact opposite for more engaged audiences.
Instead, add this bit of information to your knowledge base when testing social campaigns. You may want to test image orientation, brightness or animation.