How To Conduct A Conversion Optimization Experiment | Relative Bearing - 1 views
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Here's the first line from this very helpful little post. "0 sales! What? But we got 517 unique visitors this week!" Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there's another:
Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.
I predict good things for these folks.
The Four "Productivity" Personality Types and How to Write for Each One | Copyblogger - 0 views
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The key insight that I got from this @copyblogger post is that, regardless of our "resting" personality type, we are different when doing different activities. My Myers-Briggs type pegs me as generally an "Environmental" type. However, when I'm researching, I'm generally "Fantastical" (and I'm not just complimenting myself). When I'm writing I'm getting my "Structural" on. In short, we can't treat people as one personality type. We change from channel to channel. What are the four personality types when people are solving the problems your business solves?
How to increase sales by 62%? Try removing some content from your landing page - 0 views
How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger - 0 views
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This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don't forget that ebooks now outsell print books.
Web Analytics Videos - 0 views
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If none of this makes sense, please just read this interesting article based on Thinking, Fast and Slow by Daniel Kahneman.