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Sohyun Kim

The Good, the Bad, and the Downright Ugly of Parallax Web Design - 0 views

www.thewire.com/...67234

web design website trends asthetics

shared by Sohyun Kim on 09 Mar 14 - No Cached
  • Parallax is the web design technique of using CSS to make different layers on the web page move at different rates. So, when scrolling down the page, instead of having all the text, photos, videos, and other elements move screen altogether, it feels more like a visual page turn, with a new layer of beautiful imagery or video or a pull quote gliding up to replace the just read "page."
  • Take last month's Fast Company story about Baratunde Thurston quitting the Internet for 25 days. Toward the bottom of the page, the designers used parallax to make leaves and flowers bloom onto the page. Unless your browser window is extremely wide, the details ended up covering the text, however, making it difficult to read the story: 
  • "It's getting a little overused everywhere," Trei Brundrett, the chief product officer for Vox Media, which owns SB Nation, The Verge, and Polygon, told us. The makers of "Snow Fall" and the other parallax pioneers who have used it made it the defining feature of thoughtful web design. "It's a signifier of quality. It has become a trope,"
  • ...3 more annotations...
  • The low barrier to entry means, a lot of the times the effect doesn't add much to the story. "I think it's cool if used appropriately or in moderation," said Brundrett. A good use, he says, would be to "cleverly position" photography next to supporting copy
  • Unfortunately, that means it has gotten very tired, very fast. The Pitchfork team sees the whole trend winding down in the next year or two. "I think people will start to use it a lot more and possibly tire of it," said Renaud.
  • "Designers are excited that there is a lot of energy and curiosity around more thoughtful design and breaking out of our optimized content world," added Brundrett. 
  • Sohyun Kim on 09 Mar 14
     
    This article talks about a new trend in Web design- Parallax- and how it became popular. It shows examples of what websites effectively used this trend, and others that have done the opposite. It ends off with how this trend effects designers and readers alike. 
Rhonda Atkinson

14 Social Media Trends for 2014 - 0 views

blog.crazyegg.com/...14-social-media-trends-2014

media social communication technology media+society Networking trends

shared by Rhonda Atkinson on 25 Mar 14 - No Cached
  • Rhonda Atkinson on 25 Mar 14
     
    (Borgini, 2014). Julia Borgini in this compelling article discusses the top 14 social media trends of 2014. While some trends seem obvious, others are more interesting, such as Slideshare becoming a key influencer. Who knew it was one of the most visited websites in the word? These 14 trends are good to keep in mind when promoting on social media pages. This is a good list to keep in mind for video series promotions.
shirlyargoetti

Strategies to Grow Your Business and Build Your Brand - 1 views

www.naiop.org/...nd-Commercial-Real-Estate.aspx

Media technology communication Social public personal

shared by shirlyargoetti on 11 Mar 14 - No Cached
  • shirlyargoetti on 11 Mar 14
     
    This article refers to the lecture and assignment of the power of social media tools to represent a brand or organization. Furthermore, this article talks about the four big social media platforms, being LinkedIn, Facebook, Twitter, and YouTube. These social media tools are great for commercial use; to connect and gather interest from the public. It touches base with individuals on an almost personal perspective, as the platforms talk directly to an individual or certain group. This article emphasizes why these 4 well known platforms are being used by marketing teams and organizations themselves.
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