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Sasha Ross

Augmented Reality - 0 views

mashable.com/...augmented-reality

augmented reality digital real world live direct indirect environment technology

shared by Sasha Ross on 11 Feb 14 - No Cached
  • Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
  • replaces the real world with a simulated one.
  • interactive and digitally manipulable.
  • Sasha Ross on 11 Feb 14
     
    Although this link is a very short paragraph, it is still very important and clear when defining augmented reality.  This link gives an easy to understand definition of the term, and very interesting things to think about once you are done reading.  At the bottom of the article there are also many other links related to augmented reality, and the new things happening around the creation.  
Jacob Nemirov

Can 'crowdsourcing' be slave labor? | News Blogs - CNET News - 1 views

news.cnet.com/8301-10784_3-6095563-7.html

crowdsourcing slavery

shared by Jacob Nemirov on 06 Feb 14 - No Cached
  • the idea of asking consumers to create ads and design products has already become an accepted practice.
  • These initiatives typically tout the importance of companies creating new interactive relationships with their consumers in the digital age.
  • this concept of "crowdsourcing" is not necessarily utopian in all forms. The main reason is compensation--or, more accurately, the lack thereof.
    • Jacob Nemirov
      Jacob Nemirov on 06 Feb 14
       
      Interesting to consider: Is crowdsourcing simply exploitation?
Jayesh Mistry

"The Idea Writers: Copywriting in a New Media and Marketing Era" - 1 views

boscutti.com/...-a-new-media-and-marketing-era

new media copywriting changes marketing paradigm shift writing

shared by Jayesh Mistry on 03 Mar 14 - No Cached
  • Jayesh Mistry on 03 Mar 14
     
    Teressa Iezzi's book discusses copywriting in the context of the new media era. Some call the new era a paradigm shift from the outdated process of buying cheap media then decorating it with creatives. Key takeaway: copywriters are not only writers now, they are inventors. Inventors because they they must think holistically as content is published across print and digital now.
Talia Baksh

5 Killer Web Design Tips That Will Make Your Life Easier | Adda Birnir - 0 views

www.huffingtonpost.com/...eb-design-tips-_b_4038652.html

web design tips and tricks design rules

shared by Talia Baksh on 24 Mar 14 - No Cached
  • 5 Killer Web Design Tips That Will Make Your Life Easier
  • We all want to have a beautifully designed website and yet, it's surprisingly hard. So what is it that great designers know that the rest of us don't?
  • 1. Learn the fundamental rules of type design:
  • ...14 more annotations...
  • The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. "I encourage all budding web designers to embrace that the web is fundamentally about typography design."
  • For headlines: Make them bold and easy to scan San serif typefaces are great for headlines because they are stark and easy to read at larger sizes For body text, you want to maximize legibility: For lots of text opt for a serif typeface Make the font-size much larger than you think is necessary, we recommend 16 px at minimum Lines should never be more than 50-60 characters long
  • 2. Pick a solid typeface, and maybe one with a touch of whimsy
  • the web is pixel based. So if your image isn't large enough it's going to look pixelated.
  • Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice.
  • 3. Pick a three-color pallette & then stick to it!
  • When it comes to picking a color pallette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.
  • 4. Make sure your photos are the right size
  • When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.
  • "Photo clarity adds a lot of credibility to a site, even if they weren't taken by you."
  • 5. When in doubt, give it space
  • The most important design tip is also the simplest: "Make sure your content has breathing room; give it proper margins will help with legibility and focus."
  • "Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point."
  • Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.
  • Talia Baksh on 24 Mar 14
     
    This article highlights 5 golden rules for effective web design. The article describes how to make typefaces work to your advantage, how to choose colour palettes, the advantages of correctly sized graphics, how to include space and headings, and the importance of consistency in design.
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