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Have you seen Brian Sollis' ingenious "Conversation Prism"? If you don't I urge you to check it out and learn how it works. As Solis explains, the goal of any online conversation is to relate back to the user (you). It shows all the ways that a user can connect to the social web. The way I see it, it is complex and interconnected like a spider web.

Scripting distorts what people actually want to say when they are preparing for a speech, presentation, or podcast. A contemporary assumption is that if it is written, it will sound better with bigger words and unnecessary embellishments. This article offers 5 scripting tips to make the process more effective. Key takeaways: Write the way you talk. Especially in the context of participatory media, content should be delivered to encourage conversation. Conversational scripting is what differentiates a good script from a great script.

Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.

This article deals with website design and what to make note of when designing, as most first-time visitors will give you less than five seconds to "wow" them, making the aesthetics a vital part of reeling in customers. The website must be both visually appealing to your targeted demographic as well as communicate important things to know.

This article covers website aesthetics. Clara Teoh advises web designers to design their websites with: the preferences of their target demographic in mind, the right tone  to focus on designing the layout of the website to capture the attention of users by choosing appropriate colours and  correctly sized buttons. She also says to compare your site using other successful websites as benchmarks. She goes on to say that site aesthetics even affect variables like conversion rates and sales for businesses.  

This article gives 100 tips from various podcasters around the world that will make your podcast great. Tips like listening to your own show to find ways to improve, be yourself behind the mic, and don't over edit can be helpful for anyone. This list also has links to the podcasts the advice is coming from. Lots to check out! 

No one can own a physical person, so why would that be different for fictional characters? This article argues how fictional characters should belong to the fans, and not the authors.

This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.