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Sasha Ross

Augmented Reality - 0 views

  • Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
  • replaces the real world with a simulated one.
  • interactive and digitally manipulable.
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    Although this link is a very short paragraph, it is still very important and clear when defining augmented reality.  This link gives an easy to understand definition of the term, and very interesting things to think about once you are done reading.  At the bottom of the article there are also many other links related to augmented reality, and the new things happening around the creation.  
Tanya Tan

How to Make Viral Content | Social Media Today - 0 views

  • But all viral content shares common features.
  • Viral content needs to address real-world problems.
  • They discovered that posts inspiring feelings of awe, anger or anxiety are shared more often than others, with anger being the most viral emotion of all.
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  • Most viral campaigns are shared so widely because they make people laugh.
  • How you deliver your content, and when, are two vital factors often overlooked by brands.
  • e originator of a novel idea will reap an outsize share of the benefits and, while attention is focused on them, turn that attention into the foundation of a great business.
  • In recent years there have been some fantastic viral campaigns invoking the element of surprise,
  • You can give your content a nudge towards popularity by partnering with social influencers such as bloggers, tweeters and other social media stars, or celebrities.
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    This article explains how although it is not always possible to predict if content will go viral, there are some similarities between content that has gone viral in the past. For example, Walter explains that viral content shares common features like addressing real-world problems, by evoking emotion (such as anger or humour), and usually has an element of surprise. Walter also adds that how material is distributed and by whom (ex. if celebrities are endorsing it) often plays a key role in whether it will reach a level of virality.
Sohyun Kim

Twitter as a Powerful Educational Tool - 1 views

  • Eventually, the people on the street, armed with nothing more than a cell phone and a free social media site, changed the course of history. If you are a middle or high school social studies teacher, and you wanted to provide your students with a close-up view of the events unfolding in Egypt, you could turn to a traditional news service. Or, you could follow the hashtag #Egypt on Twitter and tap into the real-time pulse of unfolding events by people on the streets of Cairo.
  • examples of classrooms using Twitter as a way to share learning opportunities with others outside of the classroom. For example, supplementary photo and video tools provide the ability to share learning from anywhere someone can access an Internet connection
  • Teachers should have the skill set to build their own personal learning networks to be global. Teachers should be able to leverage their PLN to bring the challenge of authentic conversation to their students. Teachers should be able to use social media to connect their students to real-world problems. Like Mrs. Caviness, we believe that educators should be powerful role models and provide examples of how to use the most powerful social media tools to expand the boundaries of learning.
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    This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
Cheyenne Isles

Does Social Media Really Bring Us Closer to the Reality of Conflict? - 0 views

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    An interesting article about how people who are in real life, serious situations, take photos and tweet them or Instagram them and they spread across the internet showing the truth about events occurring. The article discusses how social media brings us closer to international events/issues/problems and how social media spreads truth to the false news articles or censorship that often happens.
shirlyargoetti

Strategies to Grow Your Business and Build Your Brand - 1 views

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    This article refers to the lecture and assignment of the power of social media tools to represent a brand or organization. Furthermore, this article talks about the four big social media platforms, being LinkedIn, Facebook, Twitter, and YouTube. These social media tools are great for commercial use; to connect and gather interest from the public. It touches base with individuals on an almost personal perspective, as the platforms talk directly to an individual or certain group. This article emphasizes why these 4 well known platforms are being used by marketing teams and organizations themselves.
Rhonda Atkinson

A Simple Framework for Creating a Viral Video - 2 views

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    Steve P. Young (Director of SmartShoot) provides a simple framework for creating viral video. He provides 5 criteria to create a viral video. This resource is no boring read. It features claims as "be a purple cow", and "promote like a Kardashian". While fun and an interesting read, there is real truth to his points. .
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