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Their research suggests that the whoosh-ing sound of a can opening may make a drink seem fizzier, for example, or that the yellow hue of 7Up can make the soda taste more lemon-y.

new version of Cadbury's chocolate bar was similarly rejected by consumers when the company changed the classic rectangular chunks to curved segments. The chocolate bar was made exactly the same way that it always has been, but a big change in the way it looked made people think that it tasted drastically different

He's also working with a cancer hospital to experiment with the ways that plating, lighting and sound could counter the metallic taste and nausea that often accompanies chemotherapy.

Our tastes and impulses are hyper-visual, which contributes, some say, to a flattening of experience, dulling what would otherwise be enriched by the input of our other senses

Her “Scentography” camera aims to introduce other sensory channels into the mix that would more vividly capture memories--namely, through smell

Just place the plastic dome over the object whose scent you want to extract, then attach an “odor trap” over the central mechanism. The unit is connected to the dome and trap via a set of tubes that suck the scents from the former to the latter

The Dutch team who have grown the world's first burger in a lab say they hope to have a product on sale in five years.Researchers are to set up a company to look at making the burger tastier and cheaper

The burger is made from stem-cells: the templates from which specialised tissue such as nerve or skin cells develop.

The motivation for the research is to find ways of keeping up with the growing demand for meat. Traditional farming methods will need to use more energy, water and land - and the consequent increase in greenhouse gas emission will be substantial.

Everything you considered a product, has now become a service. We have access to transportation, accommodation, food and all the things we need in our daily lives.

In our city we don't pay any rent, because someone else is using our free space whenever we do not need it. My living room is used for business meetings when I am not there.

Shopping? I can't really remember what that is. For most of us, it has been turned into choosing things to use. Sometimes I find this fun, and sometimes I just want the algorithm to do it for me. It knows my taste better than I do by now.