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Diigo @ DEMOfall 07 - A True 3D Information App?

Diigo.com announced their re-launch today with an information network unlike any we have seen in  scope or capability. The new Diigo network being unveiled at DEMOfall 07 creates global communities around data, information, interests and knowledge. These new communities engage and connect people around the content they collect and use. Diigo is already one of the most useful bookmarking and research sites on the Web. The integration of Webslides and the power of "writing the Web" makes Diigo perhaps the Web's first truly 3 dimensional tool. I spoke with Diigo Co-Founder Maggie Tsai on Friday about their deep and groundbreaking vison. I covered Webslides a couple of weeks ago, but honestly did not envision the depth or scope of Diigo's potential. Maggie demonstrated the capability of a development nearly as complex and difficult to encapsulate as the semantic search engine's technology. The simple truth of Diigo combined with Webslides is that with continued refinements Diigo could well be the mega site imagined by many for Web 3.0. Diigo Plus Webslides Diigo users can create groups, lists, collaborative forums, do research, annotate or comment on pages and essentially build layers of data and knowledge atop any Web page. The concept of a multi-layered Web is difficult to grasp, but Maggie's team have begun to capture the power of what content-centric (their word my understanding) collaboration can do. "Writing" to the Web via sticky notes, annotations and highlighted elements combined with various collaborative elements is power for more than doing a research project. With the addition of Webslides - essentially an interactive, selective browser/player within a browser - Diigo provides a multifaceted platform for unbelievable collaboration and monetization potential. Diigo also unveiled another crucial element for "directing" data at users with their Webslides embeddable widget. This tool allows users to embed Webslides bookmark or RSS shows inside pages and blogs. These shows can be customized to express any number of topical or thematic blog posts, topical articles, product reviews, real estate offerings or just about anything one can imagine.

A Tall Order Diigo is certainly a fantastic individual or collaborative research tool, but inserting a platform like this into what we might call "the hub" (the center of what people do) of the Web has deeper implications. Bookmarking and social networking has seen massive appeal. The idea of wrapping users up in this core of data and knowledge has been touched upon by sites like Wikia, Digg, Stumble Upon, Facebook and many others in the various venues. All of these great sites gather content that is acted on and sometimes enhanced by users, but the data remains rather static or 2 dimensional for the user. Stumbled Upon comes closest to letting users "filter" the Web and its data but even there the great volume of information is lost or scattered with time. Diigo's methodology effectively turns Diigo into a Web within a Web of filtered, searchable and dynamic information.

What bookmarking applications now need, are new ideas

Diigo, finally, has some of these new ideas. They allow you to highlight text on a page, and share those highlights. You can then view those highlights the next time you see the page, and they are included in your bookmark list. You can also “extract” the highlights: check some items in your list, select “Extract highlights”, and a web page is displayed with a list of the selected items and their highlights. You can also add sticky notes to the highlights, and share them. That way, everyone can see your notes, and even respond to them. There’s also the Diigo toolbar, which has some good extended features. Annotations are for example always displayed, and not only after you clicked the bookmarklet. You can also search via the toolbar, bookmark quick (without entering tags), bookmark to other services simultaneously, and blog about a page. When bookmarking, the toolbar also allows you to immediately add a new comment about the page, something the bookmarklet doesn’t allow. What both the toolbar and the bookmarklet allow, is forwarding the page via mail to a friend, with a customized message and the highlights on the page. I don’t really like toolbars, so I won’t keep this one installed (or I’ll at least hide it), but I think the toolbar can be very helpful for some people.