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Diigo @ DEMOfall 07 - A True 3D Information App?

Diigo.com announced their re-launch today with an information network unlike any we have seen in  scope or capability. The new Diigo network being unveiled at DEMOfall 07 creates global communities around data, information, interests and knowledge. These new communities engage and connect people around the content they collect and use. Diigo is already one of the most useful bookmarking and research sites on the Web. The integration of Webslides and the power of "writing the Web" makes Diigo perhaps the Web's first truly 3 dimensional tool. I spoke with Diigo Co-Founder Maggie Tsai on Friday about their deep and groundbreaking vison. I covered Webslides a couple of weeks ago, but honestly did not envision the depth or scope of Diigo's potential. Maggie demonstrated the capability of a development nearly as complex and difficult to encapsulate as the semantic search engine's technology. The simple truth of Diigo combined with Webslides is that with continued refinements Diigo could well be the mega site imagined by many for Web 3.0. Diigo Plus Webslides Diigo users can create groups, lists, collaborative forums, do research, annotate or comment on pages and essentially build layers of data and knowledge atop any Web page. The concept of a multi-layered Web is difficult to grasp, but Maggie's team have begun to capture the power of what content-centric (their word my understanding) collaboration can do. "Writing" to the Web via sticky notes, annotations and highlighted elements combined with various collaborative elements is power for more than doing a research project. With the addition of Webslides - essentially an interactive, selective browser/player within a browser - Diigo provides a multifaceted platform for unbelievable collaboration and monetization potential. Diigo also unveiled another crucial element for "directing" data at users with their Webslides embeddable widget. This tool allows users to embed Webslides bookmark or RSS shows inside pages and blogs. These shows can be customized to express any number of topical or thematic blog posts, topical articles, product reviews, real estate offerings or just about anything one can imagine.

A Tall Order Diigo is certainly a fantastic individual or collaborative research tool, but inserting a platform like this into what we might call "the hub" (the center of what people do) of the Web has deeper implications. Bookmarking and social networking has seen massive appeal. The idea of wrapping users up in this core of data and knowledge has been touched upon by sites like Wikia, Digg, Stumble Upon, Facebook and many others in the various venues. All of these great sites gather content that is acted on and sometimes enhanced by users, but the data remains rather static or 2 dimensional for the user. Stumbled Upon comes closest to letting users "filter" the Web and its data but even there the great volume of information is lost or scattered with time. Diigo's methodology effectively turns Diigo into a Web within a Web of filtered, searchable and dynamic information.

I have to say I’m blown away. "Blown away by a research tool/social annotation service?" I pretend you ask. Yes. It’s bad ass.

One of my favorite things about diigo’s release today is this: When I’m playing around with any new service, I find myself asking "I wonder if I can do this…?" Usually I’m denied. In every case with diigo, I’m pleasantly surprised. For example, after saving a bunch of bookmarks, the blogger in me said "hey, wouldn’t it be cool if I could get a snippet of code from diigo to display my bookmarks on my blog?". Bam. Done.

2. Sidebar- The diigo sidebar (accessible by clicking from the toolbar) lets you access all of your bookmarks wherever you are. No need to sign in at the diigo site to get your stuff. It’s right here in the browser. 3. Group Voting and Tagging- Though I do not use diigo as a collaborative annotation and research tool, this release of diigo has new team research capabilities such as the ability for a team to vote on an item (digg style) and a Tag Dictionary, allowing all team members to agree on common tags for items. 4. Social Browsing- While browsing the web, use the toolbar to see what people have said about the site you’re on. Through the same sidebar, you’re also able to see what other readers have bookmarked and/or commented on a page (by clicking the This URL link). In addition to showing which diigo users have bookmarked the page, you can see a list of users that have bookmarked any page on the site, and you can read their comments from the sidebar. 5. Content Discovery- Diigo is starting to focus more on becoming a source of content by improving their recommendation and discovery functionality. Users can discover content through their friends and by diigo’s matching feature, which looks for content similar to your own bookmarking activity. 6. Share Outside of diigo- Like the "Twitter This" box above, you can share your bookmarks with people outside of diigo. Currently the options are sending by email, adding to facebook, and sharing on twitter.