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Chris Crum (the author) writes about a rumored upcoming Digg toolbar incorporating random search, and asks if this is bad news for Stumbleupon, as that is the service's key feature. Perhaps, but Crum hasn't given us reason enough to think so. Randomness, by itself, isn't a big deal. Webrings had incorporated it into their code long before there was a Stumbleupon. Carefully weightened randomness is what Stumbleupon does. Stumbleupon offers a blogging platform, albeit a seriously flawed one. Digg does not. Those who submit content to Digg risk loss of membership if the content proves to be unpopular enough; so far as I know, Stumbleupon users don't have the same worry, outside of a little political whackiness in the fora. I'm left with the impression that Crum repeats somebody who has read too much into too little, having little familiarity with the capabilities of the SU system, and with the policy differences between the two sites.

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Bringing this down to the bottom line, yet another blogger shares his experience, of watching people bounce away without doing much of anything on his site. How much is traffic like that to a site, and how much will somebody be willing to pay to keep getting more of it? As the author says, "The problem is that when I stumble I am in the mood for some fast action. I don't want to be bothered with heavy reading and just want to be amused." a spirit that, as somebody in one of the sites bookmarked above argues, Stumbleupon's business model gives the company and its management a perverse short term incentive to encourage. But can one encourage impatience and then, moments later, hope that impatience will suddenly vanish the moment a visitor reaches a sponsor's site? Or does behavior, once reinforced, tend to linger? Does the company really expect those sponsors to not notice that their bottom line isn't being helped, just because they hope it will, and assume that it must?

A very brief testimonial from another blogger.

The article points us toward a reason why the business model alluded to in the link above (paid for stumbles) is ultimately unsustainable - those visiting bounce through without doing much more than briefly glancing at the pages they visit, very often. This is plausible. People get enthusiastic about their new toy, they get a rhythm going, and they don't want to stop.

Alex Laburu raises a serious point about Stumbleupon than that to be found in the bookmark above; that perverse incentives are built in to the system by SU's business model, in which the company makes money, not from visits to blogs on their system, but by getting paid for "stumbles" - random visits to sponsor websites taking place through their system. Under such a model, Laburu argues, a well written blog costs the company money, because it is a blog visitors are less likely to leave soon via a stumble - and those following its links aren't stumbling. He raises a good point (among others), one that should lead SU users to view with concern the supposedly good feature that is the absence of advertising on our blogs on SU, because it provides SU admins with a short term incentive to side with those misusing the system at the expense of those using it constructively. Which does leave us with the question of how Diigo is making its money, does it? One might ask if many of the users bring this sort of thing upon themselves - listen in on the screaming when the very possibility of introducing advertising is raised, on some sites, as if the hosting service didn't need to make money. Perhaps when the subject arises here - Diigo is still in Beta as I write this - some of us might want to speak in support of that very sensible source of revenue for a company we'd like to evolve in a healthier direction than that being taken by some of its competition, at the moment.

Boosting traffic on website is absolutely the main concern of every blogger. This has now become an art to improve genuine visitors on a website especially with the beginning of new updates by the Google. Sharing at unusual social media and link share websites is approximately an essential part of Search Engine Optimization.

Voice of Russia UK news about loneliness in Britain. Find out more about UK society in the News this week over on The Voice of Russia.