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After realizing the importance of content marketing you must have created quality content, published and promoted it. Now it's the time to measure the performance of your content marketing campaign, it's not an easy task; marketers use various metrics to judge the performance of content marketing, still they are not fully convinced and come up with questions like am I missing out on any metrics? Are the reports accurate? Metrics should be in accordance with the objectives of the company. The Objectives differs so does the metrics. However there are some common objectives and metrics used by almost every company.

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This article will explore the importance of a digital marketing plan and provide a step-by-step guide to developing an effective strategy for your business. We will also highlight the role of online marketing agencies' professional digital marketing services in helping companies achieve their digital marketing goals.

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