Consumer Choice & Digital Influence - 0 views

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  #1 expertekcyber on 31 Jan 22

   

  Consumer choice is a crucial step in the purchasing process and digital media now play an increasingly important role in buying decisions. For many consumers the Internet is the first place to look for information that will inform what they buy, so the Web:
  ● is a vital part of the research process, as Internet users now spend longer researching products online;

  
  

  ● is used at every stage of the research process from the initial scan to the more detailed comparison and final checking of specifications before purchase.

  
  

  

  
  

  The result of this change in behavior means that consumers are more knowledgeable and they are referring to a multiplicity of sources to find information which will inform their final purchasing decision – e.g. brand websites, social media, review sites, traditional print media, personal recommendations which are part of a customer journey. So companies have to think carefully how they can maximize the value of positive comments and reviews and reinforce customer perceptions through product quality, and service experiences both online and offline.

  
  

  The implications of the growth in the use of digital media in the selection process means that digital markets need to aim to ensure that the products and services they wish to market through digital channels are well-represented. Furthermore, the demand for information is likely to continue to intensify with the use of smartphones and other mobile devices.

  
  

  Understanding the potential reach of a website and its role in influencing purchasing is clearly important in setting digital marketing budgets. Moreover, as consumers become more familiar with using the Internet, especially while on the move through mobile devices, the more likely they are to turn to the Internet to inform their decision making.

  
  

  Cheers/Good-Luck (Team Expertek US)

  
  

   

   

  <div class="cArrow"> </div><div class="cContentInner"><h4>Consumer choice is a crucial step in the purchasing process and digital media now play an increasingly important role in buying decisions. For many consumers the Internet is the first place to look for information that will inform what they buy, so the Web:<br /><strong><em>● is a vital part of the research process, as Internet users now spend longer researching products online;</em></strong></h4> <br /> <p><strong><em>● is used at every stage of the research process from the initial scan to the more detailed comparison and final checking of specifications before purchase.</em></strong></p> <br /> <p><strong><em><img src="https://www.diigo.com/file/image/bdpqrrsqzpcaeqoarpzepoerbqs/Consumer+Choice+and+Digital+Influence.jpg" /></em></strong></p> <br /> <p>The result of this change in behavior means that consumers are more knowledgeable and they are referring to a multiplicity of sources to find information which will inform their final purchasing decision – e.g. brand websites, social media, review sites, traditional print media, personal recommendations which are part of a customer journey. So companies have to think carefully how they can maximize the value of positive comments and reviews and reinforce customer perceptions through product quality, and service experiences both online and offline.</p> <br /> <p>The implications of the growth in the use of digital media in the selection process means that digital markets need to aim to ensure that the products and services they wish to market through digital channels are well-represented. Furthermore, the demand for information is likely to continue to intensify with the use of smartphones and other mobile devices.</p> <br /> <p>Understanding the potential reach of a website and its role in influencing purchasing is clearly important in setting digital marketing budgets. Moreover, as consumers become more familiar with using the Internet, especially while on the move through mobile devices, the more likely they are to turn to the Internet to inform their decision making.</p> <br /> <h4><a rel="nofollow" href="https://www.expertek.net">Cheers/Good-Luck (Team Expertek US)</a></h4> <br /> <p> </p></div>

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