互联网之'我的阅读'

黑夜中，商店里那巨大的光亮让人自觉地抬头注目。灯光里，仿佛是进行着一场静止演出，

她正在盛情地邀请路人进入那个世界，穿上和她同样精致的衣着，化上和她同样细腻的妆容，再造属于自己的情景剧。

既展示商品的特色和定位，又渲染商品创造的商业气氛，最终的目的只有一个：来，买我吧！

寻找合适的方法来提高应用的用户重复使用率，来达到长期提高收入的目的，这在营销领域中被称为用户的“周期价值（LTV）”

根据开发者的具体目标，这些工具大致可分为以下三类： 提高应用的启动次数 提高应用的使用时间 提高用户的满意度

一、提高应用的启动次数 通知 提高应用启动次数的最普遍方法就是“通知”。

I want to ask you a question that is the driving point to this entire article: As a consumer, when you land on the home page of a website, what do you want to achieve? In other words, what’s your immediate goal? Really, think about this question for a second before continuing. What is it that makes a great home page vs. one that frustrates you and leaves you wanting? Although many answers could be given to this question, I submit we all share one central desire: To find what we’re looking for IMMEDIATELY…without having to think too hard to get it. It used to be, and still is for many companies, that a website’s home page was loaded with text—stuffed with every keyword possible and enough messaging to practically write a book. In fact, as I’ve worked with dozens of clients over this past year with their web marketing strategies, one of the most common problems is cluttered and confusing home page design. But in 2012 and beyond, the principle of “Less is More” has never been stronger when it comes to effective web design and lead generation as “funnel marketing” (as I like to call it) appears to be the choice for many of the industry’s leading conversion authorities. Let’s look at a few examples of companies doing it right:

Copyblogger: With 4 distinct funnels, Copyblogger is the ultimate example of simplicity combined with efficacy. Always known for their incredible focus on design and conversions, Copyblogger’s most recent home page design manages to perfectly allow the viewer to quickly and easily choose a funnel based on their needs. Although not shown in this image, the rest of their home page continues this theme with a strong newsletter opt-in and then their latest blog article.

Convince and Convert: With 3 prevalent funnels showing, viewers can easily land on Jay Baer's site and find what they're looking for, or simply opt-in to his newsletter as well. I’m a huge fan of what Jay Baer recently did with his website’s homepage, as it in many ways is the ultimate “How to” example of setting up a site built to convert traffic into leads but also allow viewers to quickly find what they’re looking for. Because Jay’s two main business are speaking and consulting, they show prevalently at the top but there is also a strong call-to-action with his newsletter opt-in box at the bottom right.

日益chengweity流行的商务工具。在本周就有三款商务App发布。通过这几款商务App，我们可以从中发现平板是如何应用在企业领域的。

Tableau 同样在本周，实时商务智能和数据可视化公司Tableau推出了iPad版的App，所有视图都依据平板大小的触屏进行优化。

Workday 本周ERP云方案提供商Workday发布了他们的官方iPad App。Workday是一个轻量的、专注于人力资源的ERP解决方案，它很适合在iPad上使用。

1. 品牌擔任資訊管理者 數位平台的出現，讓品牌能夠取代記者的角色，成為資訊來源的提供者。

利用社群媒體創造、編輯並散播任何文字、影片和照片等資訊內容，成為資訊的創造及管理者。

接手傳統媒體的工作。藉由網路平台整合管理，不僅能將資訊去蕪存菁，也能解決資訊過多的問題，對於以B2B和銷售服務為主的企業而言，透過議題設定，更能有效傳遞與呈現其品牌獨特優勢。

曾幾何時，金卡、甚至是白金卡的申辦資格愈放愈寬，擁有一張金卡已經不是什麼了不起的事，取而代之的像是白金卡，甚至是御璽卡，都取代了金卡過去的地位。

造成金卡消失的原因，跟台灣人「愛面子」的需求有關係，而銀行為了滿足消費者的需求，也不斷「開發」出有面子的卡片，所以白金卡、御璽卡、鈦金卡甚至是世界卡、無限卡等新卡片不斷出現，但這種狀況真的是消費者要的嗎？

在一個競爭的市場，每個品牌都想要滿足消費者需求，甚至是創造消費者的需求，以取得競爭上的優勢。在這種思維下，信用卡發卡銀行對於申請條件的訂定，就開始放寬，想要用更容易升等的方式，爭取客戶的申辦。但條件放寬的結果，就變成消費者都要「升到最高級」，結果就是金卡沒人要，高端的卡拼命加碼，對銀行的競爭來說，不但未必有利（消費者看到那家銀行升等容易或優惠多就往那邊走），資源競爭的結果，更導致信用卡市場的不健全發展。