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Mathieu Plourde

What is your "brand voice" and why does it matter? - MarketingTango - 0 views

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    "What exactly is a brand voice? Adweek puts it succinctly: "When we say brand voice, we mean the authentic personality of your brand. Ask yourself: 'Who would my brand be if it were a real person? What would it sound like?' That is the voice of your brand.""
Mathieu Plourde

KnowEm Username Check - 0 views

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    Search over 550 popular social networks, over 150 domain names, and the entire USPTO Trademark Database to instantly secure your brand on the internet.
Mathieu Plourde

Your Guide to Personal Branding, A to Z - 1 views

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    "What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise ..."
Mathieu Plourde

Ooops! US Airways Accidentally Includes Lewd Photo In Tweet - 0 views

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    "The Twitter account for US Airways created an embarrassing incident for the airline Monday, after an inappropriate image was included in a tweet to a customer."
Mathieu Plourde

Personal Knowledge Mastery - 0 views

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    "PKM is a set of processes, individually constructed, to help each of us make sense of our world and work more effectively. PKM means taking control of your professional development, and staying connected in the network era, whether you an employee, self-employed, or between jobs."
Mathieu Plourde

4 ways to build your personal brand - 0 views

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    "What many of us don't realize, though, is that people are brands, too. It's crucial to establish a personal brand for yourself so that you stand out in an increasingly competitive environment. Here are some tips I've compiled to help you get started on creating your own personal brand."
Mathieu Plourde

Ripping out my soul for your entertainment... examining my first year of blogging. - 0 views

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    "Instead of the parade you anticipated, you get the gift of FINALLY grasping the idiocy of your undertaking. You finally understand that there are roughly one billion other blogs.  And that the chances of yours being special is so microscopic as to be nonexistent. So now you have two choices: 1. You can accept defeat and go spend time with your family. 2. You can commit yourself to self-delusion. Lucky for me, I've been training in self-delusion all my life."
Mathieu Plourde

5 Steps to Building a Powerful Personal Brand - 0 views

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    the term is increasingly being used on an individual or personal level to encourage us to think about the brand that identifies each and every one of us - your personal brand. To achieve the career we aspire to requires us to market ourselves, as we would a product or service. Just like a company brand influences whether customers will trust, purchase from and remain loyal to a business, personal brand has an impact on how we are perceived and influences whether or not leaders will trust in our abilities enough to "buy" our services.
Mathieu Plourde

Endorse is the New Like - 0 views

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    "the ease of which I can endorse someone's skills in LinkedIn, means alot if one gets a lot of endorsements, which all it really means is that a lot of people are mindlessly clicking because someone else mindlessly endorsed them."
Mathieu Plourde

Stop Worrying About Privacy, Start Caring About Identity - 0 views

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    Every entity must learn to curate their Social Identity. Social Identity is how the world perceives an entity. In the past that audience might have been limited or filtered to a select few. No more, social media is the great equalizer and spreads the word fast. Some might call this your brand. Regardless of the naming, data is being collected and directed for use about you. You are being watched and talked about, so what can you do about it? There are six elements of a person, group or government's Social Identity:
Mathieu Plourde

Does Your Campus Have A Social Media Policy? - 0 views

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    "Even before evolutionary psychologist Geoffrey Miller hit "send" on his idiotic Tweet, I'd been thinking about asking people what kind of social media policy might be in place on their campus."
Mathieu Plourde

The Déjà Vu of Today's Application Files - 0 views

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    Your application package will determine whether you make the shortlist, and you are the one who controls what it looks like
Mathieu Plourde

Why c and x MOOCs are attracting different number of participants? - 0 views

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    "the key reasons include: 1. branding and affiliation with elite institutions and professors, 2. well established courses with rich support on resources and assessment (grading/peer assessment), 3. granting of certificates of achievement or statements of attainment (in recognition), 4. degrees of difficulties - xMOOCs are much easier compared to cMOOCs, 5. perceptions of learners - xMOOCs are based on 1,2,3 above, and 4 - learners - cMOOCs would have to curate resources and create blog posts/join forums, 6. pedagogy, 7. assessment."
Pat Sine

Teens: What Happens On Facebook Doesn't Stay On Facebook - AllFacebook - 1 views

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    "Despite statistics showing that more college admissions officers, as well as hiring managers, check applicants' Facebook pages, many teenagers are still lax about social media security, continuing to post content that is detrimental to their online reputation. Michael P. Grace, president and CEO of Virallock, spoke with AllFacebook about the mistakes that high school and college students are making on Facebook and how they can clean up their acts for a better future."
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    "Instead of using Facebook primarily as a communication device with friends (there's Facebook messages for that purpose), Grace said students should use their profiles as secondary resumés. If a student is applying to a college and their application shows that they were involved in, say, Model U.N. or the choir, they should have some kind of evidence of their activities. Likewise, if volunteer work is mentioned, teens should make sure they have photos of that on their Facebook page. When a college admissions officer or a hiring manager sees a prospect's Facebook page, they want to see evidence of positivity and accomplishments. Grace says taking this kind of approach can help young people stand out from their peers."
Mathieu Plourde

National Study Shows How Much Our Personal Google results Affect our everyday relations... - 0 views

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    "BrandYourself recently conducted a national study with Harris Interactive that looked into the Googling habits of over 2,500 online US adults. It was surprising to see how much a persons Google results influence everything from who we vote for, do business with and even date. You can view it here and below we included a summary of the key findings and key takeaways from each of the main sections of the study."
Mathieu Plourde

Nice publicity, shame about the pedagogy - 1 views

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    ""There are good reasons to be anxious about universities...selling their name in exchange for something, and (suggesting) that the learning is somehow separate, different or less valuable," he said. "If what we've got is not worth anything - is worth giving away free - doesn't that feed into the general suspicion of experts that everyone's voice is equal, especially on the internet?""
Mathieu Plourde

Here's To The Death Of "Personal Branding" On The Internet - 2 views

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    "I'm not exactly sure who made being a "personal brand" a thing on the Internet, but I'd really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a "brand." Honestly, it's bull, and I'd like to see it stop. Why is it bull? Because unless you're Kim Kardashian and have a line of clothes or stinky fragrances, you are not a brand. You are a person."
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    "It's honestly the people who figured out one day that being them was fun who are successful in life. They're weird, odd, loud, quiet, sexy, ugly, bald, rude, or funny and they don't care what other people think. I don't think that Box's CEO Aaron Levie took a class in "personal branding," I just think he's cool with being himself."
Mathieu Plourde

What The Klout? 5 Tips For Practicing Great Engagement - 2 views

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    "The secret then, is to find a way to practice real engagement that also boosts your score with Klout's algorithm. And here's how:"
Mathieu Plourde

What KitchenAid Learned on Debate Night: Every Tweet is Forever - 0 views

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    "KitchenAid deleted the original tweet and apologized within eight minutes, according to SimplyMeasured and as reported by Mashable. Minutes are an eternity on Twitter, where retweets can spread like wildfire, especially during major news events - and the widely watched presidential debate at the University of Denver saw more than 10 million tweets sent while the two candidates were on stage."
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