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"Memes are great for relevancy IF you have an obvious tie to the meme OR you're an online pundit whose writing/content basically lives off of commenting about news and other people's ideas. Otherwise they have little brand value."

This alternate version of the Marketing in the Round presentation was given on September 30 on Sunday morning to Podcamp East attendees. Marketing in the Round was co-authored by Gini Dietrich (spinsucks.com) and Geoff Livingston (geofflivingston.com). You can learn more about the book on integrated marketing communications at marketingintheround.com.

"Pew released its annual State of the New Media report highlighting a continued decline in all forms of journalism except online. Yet online reporting has come with an increase in journalists using social media"

"If someone wants to engage as an "authentic" human across all channels without automation they quickly face the burnout scenario. Or they neglect other business duties. That's true of the professional or the individual voice, in my opinion."