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Mathieu Plourde

Adopting a Library Metaphor for Sharing | Hapgood - 0 views

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    "If you're like me, it's probably 80% affinity and 20% challenge. And you kind of have to do that on the web, because we read the web weirdly, as if everything a person posted is a T-shirt they are wearing. We say "Retweets do not equal endorsements", but the very fact we have to say that proves the point. You can stray a bit, but not so far that people lose sight of who you are or the groups you belong to."
Mathieu Plourde

Seven Social Media Mistakes For Older Job Hunters - 0 views

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    If you haven't grown up with web navigation as the younger crew you're often competing with for jobs has, you need to pay attention. Naiveté can trip you up. A CareerBuilder survey says more than two in five hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate. Arrgh.
Mathieu Plourde

10 Types of Social Media Users & Building Your Strategy Around It - 0 views

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    "People relate to social media in different ways and this post outlines the top 10 categories of personality styles of social media users. Understanding this will certainly make your job easier as you start to uncover the best ways to reach people by understanding their social personality."
Mathieu Plourde

Here's To The Death Of "Personal Branding" On The Internet - 2 views

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    "I'm not exactly sure who made being a "personal brand" a thing on the Internet, but I'd really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a "brand." Honestly, it's bull, and I'd like to see it stop. Why is it bull? Because unless you're Kim Kardashian and have a line of clothes or stinky fragrances, you are not a brand. You are a person."
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    "It's honestly the people who figured out one day that being them was fun who are successful in life. They're weird, odd, loud, quiet, sexy, ugly, bald, rude, or funny and they don't care what other people think. I don't think that Box's CEO Aaron Levie took a class in "personal branding," I just think he's cool with being himself."
Mathieu Plourde

What The Klout? 5 Tips For Practicing Great Engagement - 2 views

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    "The secret then, is to find a way to practice real engagement that also boosts your score with Klout's algorithm. And here's how:"
Mathieu Plourde

Why bother having a resume? - 0 views

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    "If you don't have a resume, what do you have? How about three extraordinary letters of recommendation from people the employer knows or respects? Or a sophisticated project they can see or touch? Or a reputation that precedes you? Or a blog that is so compelling and insightful that they have no choice but to follow up? Some say, "well, that's fine, but I don't have those." Yeah, that's my point. If you don't have those, why do you think you are  remarkable, amazing or just plain spectacular? It sounds to me like if you don't have those, you've been brainwashed into acting like you're sort of ordinary."
Mathieu Plourde

Grammar Girl - Mignon Fogarty - 0 views

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    Grammar Girl provides short, friendly tips to improve your writing. Covering the grammar rules and word choice guidelines that can confound even the best writers, Grammar Girl makes complex grammar questions simple with memory tricks to help you recall and apply those troublesome grammar rules. Whether English is your first language or second language, Grammar Girl's punctuation, style, and business tips will make you a better and more successful writer. Mignon Fogarty is the creator and host of Grammar Girl. Grammar Girl is a Quick and Dirty Tips podcast.
Mathieu Plourde

A PR Lesson from Author Solutions & Chick-Fil-A - 0 views

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    "Click through a few pages of istockphoto.com  search results for "mustache," and you'll find our precious Jared, sans the green filter makeover and the slightly off center crop job. Before Author Solutions paid for his likeness, Jared looked a little something like (okay, maybe EXACTLY like) the watermarked guy on the right."
Mathieu Plourde

Is Your LinkedIn Headline Killing Your Personal Brand? - 0 views

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    "If your LinkedIn headline is like most, it's actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value:"
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